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COMM234 – Media & New Technologies

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Week 5 – Online Fandom Sarah Wharton – [email protected]. COMM234 – Media & New Technologies. Week 5 outline. What is a fan? What are people fans of? Traditional ideas of the media fan. What has Web 2.0 added? Fandom as collective intelligence. Spoilers and theorists. - PowerPoint PPT Presentation
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COMM234 – MEDIA & NEW TECHNOLOGIES Week 5 – Online Fandom Sarah Wharton – [email protected]
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Page 1: COMM234 – Media & New Technologies

COMM234 – MEDIA & NEW TECHNOLOGIES

Week 5 – Online FandomSarah Wharton – [email protected]

Page 2: COMM234 – Media & New Technologies

Week 5 outline

What is a fan? What are people fans of? Traditional ideas of the media fan. What has Web 2.0 added? Fandom as collective intelligence.

Spoilers and theorists. Creative fandom.

Fanfiction/shipping. Fan vids.

Conclusion. Seminar info.

Page 3: COMM234 – Media & New Technologies

Learning Outcomes

By the end of the session, learners will be able to:

Identify what it means to be a fan.

Identify the ways in which Web 2.0 has changed the way fans interact and express themselves.

Page 4: COMM234 – Media & New Technologies

What is a fan?

Derived from the word “fanatic”. See Jenkins (1992)

Textual Poachers for a full etymological definition.

Someone who is passionately obsessed with/fanatical about a particular commodity or person.

Page 5: COMM234 – Media & New Technologies

What are people fans of?

Films TV Shows Genres Actors Directors Authors Books Comics/graphic

novels/manga Sport/sports team

Franchises Music genres Bands/singers Characters Websites Cartoons/anime Artists Toys/action figures Video games

To name but a few!

Page 6: COMM234 – Media & New Technologies

Traditional ideas of the media fan In-depth knowledge

of trivial facts. Reads fanzines. Attends conventions Collects memorabilia

and merchandise. Has a transmedia

experience (reads novels, plays games etc.)

Page 7: COMM234 – Media & New Technologies

What has Web 2.0 added?

Communication via forums and social networking sites.

Sharing of news, collections, gossip, reviews, opinions, rumours etc. via blogs.

Collective knowledge bases (e.g. Wikis)

Easy selling/buying of memorabilia and merchandise via eBay, Amazon and specialist retailers.

Sharing of fanfictions with sites like fanfiction.net.

Sharing of fanart with sites like DeviantArt.

Sharing of fan videos via YouTube. Use/spreading of memes using

sites like Tumblr.

Page 8: COMM234 – Media & New Technologies

Fandom as collective intelligence Fandom in the age of Web 2.0 =

collective intelligence. Pierre Lévy: “No one knows

everything, everyone knows something, all knowledge resides in humanity.”

Cited in Jenkins, Henry (2008) Convergence Culture: When Old and New Media Collide, New York: NYU Press. Pp. 26-7.

Page 9: COMM234 – Media & New Technologies

Fandom as collective intelligence Knowledge, information, news,

gossip and rumours are collected online on forums, blogs, Twitter feeds, Tumblr feeds etc. enabling fans to be both either passive or active members of the fandom.

Page 10: COMM234 – Media & New Technologies

Examples from Glee

Glee Wiki. Collective knowledge base for

all things Glee including characters, episodes, spoilers, “ships”, fanfictions etc.

Edited and updated by its members.

Chat enabled through discussion boards.

Gleehab. Blog that collates all news,

rumours, images, interviews and spoilers from around the web and print press.

Also has a Twitter feed.

Page 11: COMM234 – Media & New Technologies

Here be spoilers!

Online fandom often focuses on spoilers or “working things out”. E.g. Lostpedia features a forum where

members can (and still do) discuss various theories on Lost.

The Leaky Cauldron is a massive Harry Potter fansite that covers the books, films, games and Pottermore. It, again, features a forum where fans can discuss the franchise – theorising, filling in backstories and so on.

Page 12: COMM234 – Media & New Technologies

Fan resources

Social networking sites such as Facebook and Fanpop make the creation of fan pages and groups easy for anyone.

Sites like GetGlue and Miso allow fans to check in when they are viewing, reading, gaming etc. in order to have a social experience with other fans.

Page 13: COMM234 – Media & New Technologies

Creative fandom

Fanfictions, fanart etc. existed before the internet.

Exhibition restricted to fanzines and similar.

Web 2.0 enabled the exhibition of these creative expressions of fandom on a global scale.

Page 14: COMM234 – Media & New Technologies

“Shipping”

Shipping, derived from the word relationship, is the belief that two fictional characters, typically from the same series, are in an intimate relationship, or have romantic feelings that could potentially lead to a relationship. It is considered a general term for fans' emotional involvement with the ongoing development of romance in a work of fiction. Though technically applicable to any such involvement, it refers chiefly to various related social dynamics observable on the Internet, and is seldom used outside of that context. From Wikipedia.

I can use it, you can’t!

Examples from Glee. Rachel/Finn = Finchel. Kurt/Blaine = Klaine. Santana/Brittany = Brittana. Quinn/Puck = Quick.

Fanfiction terminology: Canon – elements established by

original source material. Drabble – stories of exactly 100 words. AU – alternate universe – not following

the canonical story. OTP – One True Pairing – author’s

“ship”. PWP – Porn Without Plot – self-

explanatory! Slash – Homosexual pairing – derived

from the way author’s presented the pairing in summary e.g. Kirk/Spock. Read more terms.

Page 15: COMM234 – Media & New Technologies

Fan vids

Web 2.0 – specifically YouTube – combined with digital video technologies has made fan videos (fan vids) easy to create and share.

Potter Puppet Pals Created Harry Potter fan vids using puppets for

YouTube. Became so popular they had to create their own

site. The Dalek Song

Doctor Who inspired version of a well-known internet ditty – The Llama Song

Page 16: COMM234 – Media & New Technologies

Potter Puppet Pals – The Mysterious Ticking Noise

Page 17: COMM234 – Media & New Technologies

The Dalek Song

Page 18: COMM234 – Media & New Technologies

Internet memes

The term Internet meme is used to describe a concept that spreads via the Internet. Rickrolling LOLcats Weeping Angels (Doctor Who)

Within fandoms, memes are often specific to characters, ships, storylines etc.

Usually involve the creation of images or animated GIFs.

Page 19: COMM234 – Media & New Technologies

Creative fandom

What does this creative involvement give fans? Status within the

community. Extended enjoyment of

original product. Ability to shape the plot

of chosen fandom. Way of exploring

possible theories/outcomes (see Lost and Harry Potter).

Page 20: COMM234 – Media & New Technologies

So what has Web 2.0 done for fans? Given them a much louder voice. Global exhibition site for creative

outlets. Possibility of gaining own fan

following. Chance to find out spoilers and

“outwit” producers/authors. Opportunity to communicate with

other fans. Development of large fan culture.

Page 21: COMM234 – Media & New Technologies

Seminar info

Key readings: Jenkins, Henry (2008) Convergence Culture: When

Old and New Media Collide, New York: NYU Press. (Chapter One) 

Jenkins, Henry (2006) Fans, Bloggers and Gamers: Exploring Participatory Culture, NYU Press, New York. (Chapter One)

We’ll be dividing into groups and analysing a variety of online fandoms.

This seminar will be in a computer suite! Eleanor Rathbone Building Teaching Centre, Room

201, 2nd Floor Eleanor Rathbone Building.


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