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By
Assistant professor Family Medicine
Qassim Medical College
1429 -1430
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Session Objectives
By the end of the session, the participant will be able to:
How to enhance communication
Identify verbal and non-verbal communication
Describe reasons that communication fails
Practical learning sessions
To know what is counseling
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Communication Skills
Definition of communication :• Human communication is the process of creating
meaning between two or more people . • It is the transferring of a thought or a message to
another party, so it can be understood and actedupon
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Elements of the communication process
There are six elements in the communication process :
1 . Source - The speaker; the originator of thecommunication .
2 . Message - The meaning the speaker wishes totransfer.
3 . Channel - The verbal or non-verbal method bywhich the messages transmitted .4 . Receiver - The person or group for which the
message is intended .5 . Feedback - The receiver's verbal and non-verbal
response to the source of communication.6 . Interference- Any factor that could interfere with
transmission of the message.
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What Can We Communicate ?
I n f o r m a t i o n
A t t i t u d e s
I d e a s
N o r m s
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All communication methods are important intraining
But
Our emphasis will be upon the spoken word...70 % or all our communication efforts are:
- Misunderstood - Misinterpreted
- Rejected - Disliked
- Distorted - Not heard
In the same language, same culture!
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A skilled Physicianmust be a
successful communicator !
Physicians requires frequent and high
quality communication with his patients
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The Goals of Training Communications:
To change behavior
To get action
To ensure understandingTo persuade
To get and give
Information
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Communication is the process of sending
and receiving information among people…
SENDER RECEIVER
Feedback
receiver sender
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Effective communication:
When the stimulus as it was initiated and
intended by the sender or sourcecorresponds closely with the stimulus as it is
perceived and responded to by the receiver:
R (receiver's meaning)S (sender's meaning)
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All messages do not reach the receiver due to
“distortion”
Sender Receiver
Feedback
Distortion
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مر بن الخط” :ع المسكن بيتي ف دهجمل يف ئقلا ،دقملا
ٌقو احده لي لة ز نيأيل ،ا
“دقملا تيب ف
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ثآ د ذلا كملا
ن قرحة
كيل
Wh t di i h b i
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What causes distortion or the barriers
to understanding/listening?
• Perceptions• Language• Personal Interests
• Emotions
• Environment – noise• Preconceived /expectations• Attention span
• Physical hearing problem• Speed of thought
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Preparing the Message
The following steps represent the processyou should follow in preparing the message:1 . Select topic : knowledgeable and interested for you and
patient (audience).
2 . Formulate a specific purpose : that clearly states theobjective of the message.
3 . Analyze the audience and setting : age, sex, socialclass, occupation, culture, beliefs/religion.
4 . Organize the information : arrange the message so thatit will be easily received by the audience.
5 . Rehearse the speech: You should rehearse themessage a sufficient number of times.
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Language
Language is a primary channel of communication, and howyou use it will greatly affect the outcome of your message .
Four guidelines can assist you in using language effectively :
1 . Be clear: Clarity means using language the audience will
immediately understand, think of your-self as a translator.2 . Be specific: Means limiting the meaning of your
language; reduces the possible range of assumptions of the audience .
3. Be concrete: Give your language life, action gives vitalityto your language.
4. Be appropriate: Avoid certain types of language such asslang, informal language, jargon (language characteristicsof a group).
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Listening …the other side of
communication
Messages must be received as well as sent.
A good question to ask yourself is, are you reallylistening or simply waiting for your turn to talk.
If you are thinking about your reply before the other person has finished, then you are not listening!
Too many people see communication as merely speaking.
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How can to improve your listening skills
Use sparetime wisely
.Listen for ideas and content
Delay evaluation
Develop a desireto listen
Build goodlistening habits
Pay attention
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Effective Listening …try it out!
Listen to support the speaker understand the message
Give constructive feedback Listen
Try out these summarizing phrases:
“If I understand you correctly, your main concerns are…”
“These seem to be the key ideas you have expressed…”
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Verbal aspects of non-verbalcommunication
Voice affects message regardless of the words .
Three important aspects
you should know :
1. Rate: Rate is the speed at which you speak, the
normal rate is 125 to 150 words per minute .
2. Pitch: Pitch refers to how high or low your voice
sounds3. Loudness: Volume should be always sufficient
to be heard comfortably by even the farthest
member of the audience .
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Outcome improved with better
communication
• Symptom resolution• Psychological distress reduced• Health and functional status improved
• Blood pressure control improved• Pain control improved• Patient anxiety reduced
From Slewart U (1995). Effective physician-patient communication and patientoutcomes: a review. Canadian Medical Association Journal 152: 1423-1433.
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Factors in communication which improve (compliance)
• Clinician understands the patient• Clinician's tone of voice
• Clinician elicits all the patient's health concerns• Patient is comfortable asking questions• Patient perceives that sufficient time is spent with
the clinician
Stewart Metal. (1999) Evidence on patient communication. Cancer Prewnffon and
Control 300: 35-30.
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Factors Against Clinician
76%complaining patients as the cause of their complaint against their clinician:
• Feeling deserted
• Feeling devalued• Information poorly delivered
• Lack of understanding.
Stewan M et al. (2DOO) The iinpact or patient-centred care on outcomes. Journal of
Family Practice 4ffi 796-804.
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What is Counseling?
• Helping the persons to help themselves “
to choose !! ”.
• “relationship through which a person whoneeds help is enabled to change in ways
that the person finds helpful”
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How?
Stage I - ExplorationStage II - Understanding
Stage III - Taking action
3stages ( Egan 1982)
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Stage I - ExplorationAims:
• Establish rapport
• Enable client to explore feeling
Skills:• Attending & good listening
• Active listening (reflecting, paraphrasing &
summarizing)• Open questions
• Concreteness/ probing
• Respect/ empathy
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Stage II - Understanding
Aims:• Piece together data from stage I to see the
“bigger picture”• Develop new & more objective perspectives
and better self-understandingTO SEE THE NEED FOR CHANGE AND THE DIRECTION
Skills:• Integrating information• Challenging (information sharing, advanced
empathy, confrontation, self-disclosure &immediacy)
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Stage III - Taking action
Aims:• Defining realistic goals.• Implement effective change.
Skills:• Goals & strategy setting.• Facilitating action( immediate preparation, challenge
and support )• Evaluation ( of participation, of goals, of strategies)• Closure of the session.
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Credibility
It means being believable in the eyes of the audience .Three important qualities of personal credibility:
1 . Integrity -The speaker's honesty and truthfulness.
2 . Intelligence -The speaker's knowledge and wisdom
3 . Goodwill -The speaker's sincerity, interest in
and concern for others .