Dream Height Executive Summary Dream Height was set up with an objective of bridging students’ hobby into a new platform so that there is a closer link between social development and exercise. As such, the company envisions "Live Different". Dream Height is an amateur events management company which cater to UPM students in this upcoming 6 weeks of operation. Dream Height works extensively with student organization existing in the university, ensuring that only the most success will be delivered. Dream Height’s value proposition is in the increased productivity of its enterprise’s employees and the increased manageability of multiple events carried out. Having experience in managing events in a wide variety of venues before this entity establishment among most members of the founding fathers, Dream Height are considered experts at transforming new spaces in sports to suit to be a fruitful and promising outcome event. With a keen eye for detailed event planning, Events can avert potential problems and assure a seamless flow, the key to a successful event. Throughout our work with many student organizations and individuals, we have taken part in numerous successful launches and oversee many annual programs, tournaments and motivational programs. Organizing events can be very demanding and costly but this give Dream Height a leverage since badminton itself have been put a standard as a hobby among most undergraduates and post-graduates. We are continuing to 1
Transcript
Dream Height
Executive Summary
Dream Height was set up with an objective of bridging students’ hobby into a new platform
so that there is a closer link between social development and exercise. As such, the company
envisions "Live Different". Dream Height is an amateur events management company which
cater to UPM students in this upcoming 6 weeks of operation. Dream Height works
extensively with student organization existing in the university, ensuring that only the most
success will be delivered. Dream Height’s value proposition is in the increased
productivity of its enterprise’s employees and the increased manageability of multiple events
carried out. Having experience in managing events in a wide variety of venues before this
entity establishment among most members of the founding fathers, Dream Height are
considered experts at transforming new spaces in sports to suit to be a fruitful and promising
outcome event. With a keen eye for detailed event planning, Events can avert potential
problems and assure a seamless flow, the key to a successful event.
Throughout our work with many student organizations and individuals, we have taken part in
numerous successful launches and oversee many annual programs, tournaments and
motivational programs. Organizing events can be very demanding and costly but this give
Dream Height a leverage since badminton itself have been put a standard as a hobby among
most undergraduates and post-graduates. We are continuing to execute on our business model
with continued promising revenue growth and low operating expenses in the 6 weeks of
operation. Most of our revenue is derived from implementation fees and service revenue; we
charge a fee of 3.00MYR per participation basis that gives us visibility into future
quarters. Assuming a capital raise is completed early June, dream Height could expand its
sales and marketing to help revenue grow at a rapid pace even after the disestablishment. As
of 25 March, 2012, Dream Height had 200.00 MYR in cash with operating purposes. Dream
Height has no debt and has not drawn down on any credit line.
The three side-portions of the Dream Height are equal and balanced, stand for the
balanced views of the members and his sense of equality and justice with regards to
all things and people
The variation of colors of each element is representative of the diverse voices and
thoughts expressed in the membership
The orientation of the elements creates white space in the shape of a forward rolling
simple technocrats idea
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Dream Height
Motto:
Live Different
Objectives:
To gain a monthly net profit more than MYR150.00 after the 2 rd month of business
operation
To nurture the Islamic way of doing business
To obtain people’s trust on this temporarily body
Mission Statement:
To position it’s capability as the best event management body
To create awareness among consumers on the lucrative industry of event management
in sports tournament
Key to Success:
Provide a quality service-based that meet the demand of UPM students
Maintain an excellent cash flow of company
Dream Height Services
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Dream Height
Throughout our work before with corporations, charities, non-profits, and individuals, we
have developed numerous successful launches and established many programs. We are
experienced and recognized leaders in conference management, donor relations and
campaign development. Organizing events can be very demanding and costly. But here, we
provide a once a life time experience of a badminton tournament. Our event and hospitality
expertise takes the hassle out of planning and managing great planning. Dream Height
provides cutting edge event management and production services with a goal of producing
special events that target and earn positive media attention. Dream Height believes that
every special event is unique, with each having a common goal: to communicate a message
that last long after the curtains close. The Dream Height team works diligently with each
client to make sure their special event has the desired impact sought. Collectively, our team
comes to you with over 5 years of experience in sports at the highest level. We believe that
the rules in sports and business are the same. You can be confident in trusting us with your
next sporting event.
Executive Team
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Dream Height
Mohamad Hizuan bin HasanuddinPresident and Chief Executive Officer
Responsible on the overall company issue on a wide range of strategic, management and operational matters
Mohd Fazli Bin Abdul KudusExecutive Vice President and General Manager
Responsible in providing support on a wide range of strategic, management and operational matters.
Qistina Binti Mohd ZakiExecutive Vice President, Human Resources
Responsible for overall human resources (HR) strategy in support of the purpose, values and business initiatives of Dream Height
Noraida Syafinaz Binti AbasExecutive Vice President and Chief Financial Officer
Responsible in overseeing all areas of corporate finance for Dream Height and its subsidiaries, including capital structure, equity and debt financings, capital expenditures,
cash management and banking activities
Abdul Kalam Bin SalehanExecutive Vice President, Information Management
Responsible for equity strategy, intra- communications, social media, corporate responsibility, customer insights,
Muhammad Razi Bin EmranExecutive Vice President and Chief Marketing Officer
Responsible in leading Dream Height and marketing teams to deliver innovative and practical solutions to attract more customers
Mohd Aliff Zairie Bin Abdul RahimExecutive Vice President and Chief Information Officer
Responsible in providing technical support the team including IT and promoting services
Nur Biha Binti Mohamed NafisExecutive Vice President, Enterprise Services
Responsible in improving the efficiency of product and pricing programs, communications and channel plans
Alvin Lim Teik ZhengExecutive Vice President, Management and Business Processes
Responsible for driving global marketing strategies, product and pricing programs, communications and channel plans
Project’s Location
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Dream Height
Dewan PJSDKolej Kediaman 16Universiti Putra Malaysia 43400 UPM Serdang, Selangor Darul Ehsan
Dewan Putra 1Kolej Kediaman 13Universiti Putra Malaysia 43400 UPM Serdang, Selangor Darul Ehsan
Dewan K10/K11Kolej Kediaman 16Universiti Putra Malaysia 43400 UPM Serdang, Selangor Darul Ehsan
Procedures/Methodology
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Dream Height
Market Opportunity
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Planning and
Control
The number of participants is recorded and taken into considerations. Fees of MYR 3.00 is collected when they go for a sign-up. They are reminded that the rackets will not be provided.Marketing procedure will involve varous mathod that varies, internet, fliers and mouth to mouth communication.
Site Assessmen
t
The coordination for the league will start at the three places mentioned. Boxes of shuttlecocks will be bought at range of MYR 15.00 per catton based on number of participations.Victory of team will be recorded comprehensively and constructively using tabbing software.
Scope
Definition
The champion for the single and double categories are determined. Prizes of hamper of MYR 20 and MYR 50 will be given away The profit is calculated after minusing all fixed and variable costs.
Dream Height
Due to the rapid growth of the interest in badminton sports among UPM students growing in
parallel to the university goal to create a multi-tasking and all rounder student, gives us an
insight to see this as an opportunity. Badminton seems to be an indispensable sports among
the students where our team were able to see the participation of UPM students that filled
badminton courts all over the place. The need for our enterprise to step foot in this field is
grounded in the following trends: Rapid increase in the number and variety of students
participating in this sport and the demand by students to experience in a tournament
Marketing Strategy
In order to achieve our desired target in attracting more students in involving achieving our
objectives, we plan to execute the following strategies: We are positioning our service as
a simplified channel for a amateur badminton players to shine with an increasingly need for
them to excel. Our sales force is focused on selling through IT means involving USPOT,
social networking sites like Facebook and Twitter and even to the extent of distributing flyer
setting up awareness booth. In targeting both undergraduates and post graduates in
participating in this event, we will carry out partnership with existing student body like
MPP(Students’ Council). Since we indirectly provide a solution that makes it easier for
various groups of student to come and compete healthily, we believe it will be easier for the
student body to involve directly, combating issues of lack of manpower. We provide a unique
high quality shuttlecocks that are expensive outside in the market .We plan to continue to
grow our direct sales force to leverage our solution. One of our first steps will be to create an
open-booth counter at every nook and cranny of UPM to expand our footprint. Besides that,
we will foster recurring revenue streams. Also, in the future we hope to bundle our services
with other student groups that would organize a joint sports tournament.
Expenditure Record
List of Spending Total Variable Cost Fixed Cost
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Dream Height
(MYR) (MYR) (MYR)
Hamper 130.00 √
Cash Prize 50.00 √
Transportation 2.00 √
Promotion:
a) Uspotb) Fliers
1.00 √
3.00 √
Goods :
Shuttlecock 10.00 x 4 √
Total 226.00
Dream HeightFinancial Statements
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MYR MYR
Total Sales
Rough Profit
40 ppl x 3.00
20 teams x
5.00
220.00
220.00
Operational Cost:
Tranposrtation
Promotion
Clean Profit
RM2.00
RM4.00 6.00
214.00
Dream Height
Expected Expenditure
No Topic Description Total(MYR)
01 Prize Money
A) Hamper
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Dream Height
Beryl Hamper Maggie Hamper
MYR 25.00 x 2 unitMYR 40.00 x 2 unit
MYR 50.00MYR 80.00
B) Cash Prize Champion MYR 30.00 x 1 MYR 30.00
First Runner-Up MYR 10.00 x 2 MYR 20.00MYR 180.00
02 Badminton Materials
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A) Shuttlecocks
Utilities A) Transportation
Total Expenditure
MYR 10.00 x 4unit
MYR 6.00
MYR 40.00MYR 40.00
MYR 6.00
MYR 226.00
Expected Sales
No Topic Description Total (MYR)01 Registration Fee ( Single Category) MYR 3.00 x 40 ppl MYR 120.0002 Yuran Penyertaan Setiap Hakim MYR 5.00 x 20 teams MYR 100.00
