Competition Tracking on Campaigns for

April15

Cards

Savings

Loyalty

Loans

Investment Product Group

Brand

Channel Usage

Demat

Competitors Move

Competition CoveredBanks

• HDFC Bank• ICICI Bank • IndusInd Bank• Citi Bank• SCB Bank• SBI

Others

• American Express

Summary The messages depicted to the customers by all the

banks are clear and simple. HDFC,ICICI,CITI and AMERICAN EXPRESS banks have

brilliantly adopted creative ideas to make it manifest ,be it ‘the subject line’, ‘Gif’ or the design of the e-mail.

These banks particularly talking about the Loans, Cards, Safety, Rewards have gained customer loyalty and attention.

HDFC BANK

Investments OBJECTIVE: Get seamless

offers and secure transactions on multiple trading platforms.

SUBJECT LINE: Investment recommendations exclusively for you.

HEAD LINE: Start a small investment today.Gain big benefits for life.

DAY ON WHICH THE MAILER WAS RECEIVED: 29th April 2015.

Cards OBJECTIVE: Locate credit card

offers near you with our Mobile App.

SUBJECT LINE: The aroma of a wonderful discount will make your coffee taste even better.

HEAD LINE: Get an instant 15% off only at Café Coffee Day.

SPECIAL FEATURES: Gif has been used to make it eye catching.

DAY ON WHICH THE MAILER WAS RECEIVED: Wednesday, 20th May 2015

Cards OBJECTIVE: Get hottest

summer deals. SUBJECT LINE: Save 10% this

summer. HEAD LINE: Sizzle this summer

with 10% cash back.

Cards OBJECTIVE: Get the best

exclusive offers. SUBJECT LINE: Planned your

Holiday? Here's a reason why you Should.

HEAD LINE: Celebrate the holiday season with discounts.

DAY ON WHICH THE MAILER WAS RECEIVED: 22ND May 2015.

Cards SUBJECT LINE: Enjoy 20% off

on Malaysia Airlines flights. HEAD LINE: Make long trip

awaited abroad. DAY ON WHICH THE MAILER

WAS RECEIVED: 7TH April 2015.

Cards OBJECTIVE: Shop more, spend

less. SUBJECT LINE: Are you a e-

shopaholic? Discounts, Cash Backs & More with your Credit Card.

HEAD LINE: Five more reasons to shop online with your credit card.

DAY ON WHICH THE MAILER WAS RECEIVED: Saturday, 16th May 2015.

Cards SUBJECT LINE: Your

complimentary air ticket awaits you.

HEAD LINE: Fly free faster towards memorable family vacations.

DAY ON WHICH THE MAILER WAS RECEIVED: Saturday, 16th May 2015.

Cards OBJECTIVE: Set up the standing

instruction facility on your debit card.

SUBJECT LINE: Pay your bills on time, Here is the solution.

HEAD LINE: Never miss any bill due date with the standing instruction facility on your debit card.

DAY ON WHICH THE MAILER WAS RECEIVED: 14TH May 2015.

Cards OBJECTIVE: Locate credit card

offers near you with our mobile app.

Card offers + additional benefit offers on customers credit card, usage of mobile app.

SUBJECT LINE: Discounts up to Rs 10,000 waiting for you.

HEAD LINE: Book your tickets and enjoy great discounts.

DAY ON WHICH THE MAILER WAS RECEIVED: 22ND May 2015.

Savings OBJECTIVE: Security Pulse. SUBJECT LINE: Stay Informed

about Vishing Calls. HEAD LINE: Your finances could

be at risk. SPECIAL FEATURES: Steps are

displayed to make it easy for the customers.

DAY ON WHICH THE MAILER WAS RECEIVED: Wednesday, 20th May 2015.

IPG OBJECTIVE: Record all your

personal and financial details by downloading ‘The Little Book of Legacy’

SUBJECT LINE: Pass on your legacy to loved ones.

HEAD LINE: Your family is guaranteed your love.

DAY ON WHICH THE MAILER WAS RECEIVED: 22ND May 2015.

Insurance OBJECTIVE: Enjoy complete

security all over the world. SUBJECT LINE: Accidents can

strike anytime - Protect yourself. HEAD LINE: An accident can strike

at anytime. DAY ON WHICH THE MAILER WAS

RECEIVED: Friday, 8th May 2015.

Loans SUBJECT LINE: Insta Loan with

EMI as low as Rs.28 per Rs.1,000* on HDFC Bank Credit Card ending 0546.

HEAD LINE: Make your dreams a reality with Insta Loan on your credit card.

DAY ON WHICH THE MAILER WAS RECEIVED: Wednesday, 29th April 2015.

Loans OBJECTIVE: Get hassle free

car loans and as well put your car on sale via three easy steps.

SUBJECT LINE: New Audi TT launched & other latest Auto news.

HEAD LINE: Approval in minutes.

DAY ON WHICH THE MAILER WAS RECEIVED: 20TH May 2015.

Demat OBJECTIVE: Reduce your

Demat annual maintenance charges by transacting more.

SUBJECT LINE: Get rewarded for higher transactions on your Demat Account.

HEAD LINE: HDFC Bank Demat account. Transact more,pay less.

DAY ON WHICH THE MAILER WAS RECEIVED: Tuesday, 12th May 2015.

Savings (Channel Usage) OBJECTIVE: Perform your ATM

transactions from wherever you are.

Simpler. Easier. Smarter. SUBJECT LINE: Start enjoying

the benefits of NetBanking! HEAD LINE: Spend quality time

with your family.Pay your bills using net banking.

DAY ON WHICH THE MAILER WAS RECEIVED: 5TH May 2015.

Savings (Channel Usage) OBJECTIVE: Experience

convenience and choose mobile banking. Informing customers to use mobile banking the primary platform for all their payments methods.

SUBJECT LINE: 75+ transactions available anytime on the go.

HEAD LINE: Manage your account even when on the move.

DAY ON WHICH THE MAILER WAS RECEIVED: 12TH May 2015.

Brand OBJECTIVE: To inform customers

about achievements made by the bank.

SUBJECT LINE: The 'Best Managed Company' and the 'Best CEO' awards go to…

HEAD LINE: Over 250 portfolio managers and analysis worldwide voted HDFC Bank as the ‘Best Managed Company’ in India.

DAY ON WHICH THE MAILER WAS RECEIVED: Saturday, 25th April 2015.

Loans OBJECTIVE: Get funds

immediately. SUBJECT LINE: Personal Loan

eligibility in a minute. HEAD LINE: Personal loan

eligibility in a minute. DAY ON WHICH THE MAILER

WAS RECEIVED: 22 May 2015.

Investments OBJECTIVE: Create a

perfect future for yourself. SUBJECT LINE: Welcome

to the future. HEAD LINE: Your future is

what you make of it. DAY ON WHICH THE

MAILER WAS RECEIVED: 8TH May 2015.

Loans OBJECTIVE: Buy your dream

bike with just a click of a button.

SUBJECT LINE: You don't want to miss this.

HEAD LINE: Take home your dream bike with down payment of just Rs. 1,999 only.

DAY ON WHICH THE MAILER WAS RECEIVED: 20TH May 2015.

Savings (Channel Usage) OBJECTIVE: Experience the

convenience of recharging your prepaid services instantly through mobile banking.

SUBJECT LINE: Power of recharge in 1 minute.

HEAD LINE: Recharge your prepaid services in 1 minute.

DAY ON WHICH THE MAILER WAS RECEIVED: 15TH May 2015.

ICICI BANK

Cards OBJECTIVE: Get the advantage of

instant approvals at Bank Bazaar. SUBJECT LINES: Compare and get

benefits on credit card at Bank Bazaar.

HEAD LINES: 1. Whatever2. Wherever3. Whenever, Apply now for an exclusive credit

card at bankbazar. DAY ON WHICH THE MAILER

WAS RECEIVED: 23RD November 2014.

Savings (Channel Usage) OBJECTIVE: Create your Pockets

wallet and enjoy a free chilled coffeeat your favourite café.

SUBJECT LINE:Get your free CCD Frappe with Pockets wallet.

HEAD LINE: Get a free CCD wrappe withy pockets wallet.

DAY ON WHICH THE MAILER WAS RECEIVED:Thursday, 21st May 2015.

Brand SUBJECT LINE: ICICI Bank bags

seven awards at IBA Banking Technology Awards 2014-15.

DAY ON WHICH THE LINE WAS RECEIVED: 11th April 2015.

Cards SUBJECT LINE: Get cashback

worth Rs.500 every minute and iPhone 6 daily on ICICI Bank Debit Card.

HEAD LINE: Highest spender every 60 seconds rewarded with Rs.500 cash back.

DAY ON WHICH THE MAILER WAS RECEIVED: Tuesday, 19th May 2015.

Loans OBJECTIVE: Get exciting benefits

with our hassle free home loans. SUBJECT LINE: Home Loan

disbursed in 72Hrs. Apply now. HEAD LINE: Simple. Quick.

Instant. Home loans at 10.15%. DAY ON WHICH THE MAILER

WAS RECEIVED:14th November 2014.

Loans OBJECTIVE: Make the smart

choice, know your eligibility, and get yourself instant personal loans.

SUBJECT LINE: Personal Loan upto 15 Lakhs @ Interest Rate of 13.49%* onwards.

HEAD LINE: Planning becomes easier with online personal loans at 13% onwards.

DAY ON WHICH THE MAILER WAS RECEIVED: 8th November 2014.

Insurance OBJECTIVE: Get two wheeler

insurance quote in just 30 seconds.

SUBJECT LINE: You are just 3 steps away from insuring your two wheeler.

HEAD LINE: Quick. Easy. Smart. DAY ON WHICH THE MAILER

WAS RECEIVED: 7th November 2014.

Insurance SUBJECT LINE: 3 reasons to Buy

Car Insurance. HEAD LINE: 3 reasons to buy car

insurance. DAY ON WHICH THE MAILER

WAS RECEIVED: 21st October 2014.

Loans OBJECTIVE: Apply online and get

special processing fee offer. SUBJECT LINE: Home Loans at

10.15 percent with Instant Approval. Apply Now.

HEAD LINE: Higher Savings with an exclusive online offer.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 22nd May 2015.

Savings SUBJECT LINE: Earn 10,400

reward points in a year & get gifts worth Rs 2600 on savings account transactions.

HEAD LINE: Regular savings account transactions can help you earn 10,400 payback points in a year.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 22nd May 2015.

Cards OBJECTIVE: Get wonderful

destination offers on your international trips.

SUBJECT LINE: Travelling abroad? Use Debit Card for purchase and win iPhone 5C.

HEAD LINE: Be the top spender for the day on international spends.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday,22nd May 2015.

CITI Bank

Cards OBJECTIVE: Just an SMS from

your CitiBank registered mobile number will process your application form.

SUBJECT LINE: Get your document free credit card today.

HEAD LINE: No more form filling. Just send an SMS to apply for a CitiBank Credit Card.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 17th April 2015.

Cards OBJECTIVE: Get exclusive

privilege and amazing offers. COMMUNICATION: Refer your

family and friends to a citi bank credit card for each successful issuance.

SUBJECT LINE: Get upto Rs.9,999/- Cash by referring your friends to Citi.

HEAD LINE: Refer a citi credit card and earn Rs2000 cash per referral.

DAY ON WHICH THE MAILER WAS RECEIVED: Tuesday 19th May 2015.

Cards SUBJECT LINE: Paying Citibank

Credit Card bill? Only NEFT payment option gives you same day credit of funds.

HEAD LINE: Enjoy quick payments of your credit card bills.

DAY ON WHICH THE MAILER WAS RECEIVED: Saturday, 16th May 2015.

Insurance OBJECTIVE: Apollo Munich Health

Plan presents exclusive health insurance benefits for customers.

SUBJECT LINE: Apollo Munich plan exclusively for Citibank Customers.

HEAD LINE: Exclusive health insurance benefits for you.

SPECIAL FEATURES: GIF has been used to make it eye catching.

DAY ON WHICH THE MAILER WAS RECEIVED: Tuesday,21st April 2015.

Loans OBJECTIVE: Refer a friend for

CitiBank Home Loans and walk away with cash rewards.

SUBJECT LINE: Win upto Rs.75,000 on every sucessful Home Loan referral.

HEAD LINE: Invite your friends to experience CitiBank Home Loans and get rewarded.

DAY ON WHICH THE MAILER WAS RECEIVED: Thursday, 30th April 2015.

Savings (Channel Usage) OBJECTIVE: Make transfers, bill

payments, explore offers, products and privileges through CitiBank Tablet Banking App.

SUBJECT LINE: Presenting Citibank Tablet App - The next level of banking convenience

HEAD LINE: Simplified banking at your fingertips. Introducing citibank Tablet Banking App.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 1st May 2015.

Savings OBJECTIVE: Increase the growth of

your wealth and meet your financial goals.

SUBJECT LINE: Get into a Citigold conversation today.

HEAD LINE: A conversation that focuses only on your priorities.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 15th May 2015.

Savings OBJECTIVE: Protect your loved

ones with Health Forever Insurance and avail tax benefits too.

SUBJECT LINE: Your family's health should not be bound by a budget.

HEAD LINE: Your family’s health should not be bound by a budget.

DAY ON WHICH THE MAILER WAS RECEIVED: Wednesday, 29th April 2015.

Savings SUBJECT LINE: Accidents

come unannounced - Protect yourselves at less than Rs.4 a day.

HEAD LINE: Accidents come unannounced. Stay ahead and protect yourself.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 8th May 2015.

Cards OBJECTIVE: Get the best deals on

fashion and more at the OMGWednesdays sales.

SUBJECT LINE: OMG! Wednesdays Sale is here. Enjoy savings up to 30%.

HEAD LINE: My friends turned green with envy #OMGWednesdays.

DAY ON WHICH THE MAILER WAS RECEIVED: Wednesday, 20th May 2015.

Cards OBJECTIVE: Get unbelievable

airfares starting at Rs.1,010 all inclusive.

SUBJECT LINE: Flash sale on domestic flights and other exciting offers.

HEAD LINE: Flash sale- Airfares starting from Rs.1,010.

AMERICAN EXPRESS

Rewards OBJECTIVE: Turn your everyday

spending into sparkling rewards and begin your journey with special offers.

SUBJECT LINE: Get a delightful Welcome Gift and sparkling rewards with the American Express Gold Card.

HEAD LINE: Enjoy your life with rewards etched in Gold.

DAY ON WHICH THE MAILER WAS RECEIVED: 22ND May 2015.

Rewards SUBJECT LINE: Relax and unwind

at 21 Airport lounges across India.

HEAD LINE: Take a leisurely break before you take off.

DAY ON WHICH THE MAILER WAS RECEIVED: Thursday, 14th May 2015.

Cards OBJECTIVE: Enjoy special offers

when you travel to any international destination of your choice.

SUBJECT LINE: Thinking of travelling abroad? Book Now & Save Big with your American Express® Card.

HEAD LINE: Take off your next international holiday.

DAY ON WHICH THE MAILER WAS RECEIVED: Thursday, 23rd April 2015.

Remittances OBJECTIVE: Shop online for

yourself and your loved ones at your favourite stores and enjoy exciting discounts.

SUBJECT LINE: Shop from online stores in the USA & Enjoy savings on shipping.

HEAD LINE: This mother’s day shop at online stores in the USA and enjoy savings on shipping to India.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 1st May 2015.

Channel Usage OBJECTIVE: Enjoy the convenience

of paying your utility bills without worrying about missing your due date with American Express.

SUBJECT LINE: Get Rs.500 Domino’s e-voucher for using Autopay@EPAY.

HEAD LINE: Indulge ourself with auto pay and get a complimentary Domino’s voucher worth Rs.500.

DAY ON WHICH THE MAILER WAS RECEIVED: Monday, 4th May 2015.

Loyalty Rewards OBJECTIVE: Enjoy serenity in the lap

of the mountains and earn extra rewards for it as well.

SUBJECT LINE: EXTRA Bonus Points & special privileges awaits you at the Ananda in the Himalayas. Book Now.

HEAD LINE: Rejuvenate in luxury with upto 20 bonus membership rewards points.

DAY ON WHICH THE MAILER WAS RECEIVED: Thursday, 21st May 2015.

INDUSLND Bank

Savings OBJECTIVE: Get 35% cash back on

domestic and international flights and hotels by using MakeMyTrip moble app.

SUBJECT LINE: Enjoy up to 35% cash back on all your travel at MakeMyTrip.

HEAD LINE: Make the trip without using the cash back.

DAY ON WHICH THE MAILER WAS RECEIVED: Tuesday, 5th May 2015.

Cards OBJECTIVE: Shop till you drop by

using Snap deal Mobileapp and enjoy 10% cash back.

SUBJECT LINE: Shop using Snapdeal Mobile App and get 10% cash back.

HEAD LINE: Pocket 10% cash back on your shopping with snapdeal offer.

DAY ON WHICH THE MAILER WAS RECEIVED: Friday, 20th March 2015.

SCB BANK

IPG OBJECTIVE: Learn more about

building your wealth from experts across financial backgrounds and other related sectors along with Bloomberg’s own in-house experts.

SUBJECT LINE: Standard Chartered Bank presents the 'Wealth Manager' show on Bloomberg TV.

HEAD LINE: Watch the shows on TV. DAY ON WHICH THE MAILER WAS

RECEIVED: 22ND May 2015.

Cards OBJECTIVE: Enjoy shopping online

with an array of special offers available on your card.

SUBJECT LINE: Avail discounts on online shopping with your Standard Chartered Bank Card.

HEAD LINE: Enjoy great offers and the luxury of 24/7 shopping.

DAY ON WHICH THE MAILER WAS RECEIVED: 22ND May 2015.

Cards OBJECTIVE: Enjoy great deal with

your card and also use it to avail a special EMI option for a convenient shopping experience.

SUBJECT LINE: Now avail exciting shopping offers online with your Standard Chartered Cards.

HEAD LINE: Get deals every time you shop.

SBI Bank

Cards SUBJECT LINE: Shop Online &

convert your Big purchases into EMIs at low interest rates,

HEAD LINE: It’s time to load up your e-cart and shop big at your favorite websites as well as convert your purchases into EMIs with flexi pay.

DAY ON WHICH THE MAILER WAS RECEIVED: Thursday, 21st May 2015.

THANK YOU