WHAT YOU DON’T

KNOW

…IS OPPORTUNITY

LOST

THE POWER OF

INFLUENCE

82%won’t buy without

a ‘thumbs up’

from ‘someone

like me’ on

social

10 women influenced 9,000,391 women in 4 weeks on

Twitter

What skincare

product to buy?

WORD-OF-

MOUTH

INFLUENCERS

ACCELERATING

GROWTH(AND SAVING TIME &

MONEY)

Target markets

Find believers

Personalize marketing

Drive conversions

BOOSTING

BLOOD DONATIONS

What stops people from

giving blood?

Consumer insights to

boost app downloads

and donations

10 women engage

23,196 in ONE day.

Data behind the

story: How ‘vampires’

boost Kotex sales

PERSONALIZED ‘WOM’

CONTENT MARKETING

What pollsters

can’t tell you

Amplified Resonance: Why Republicans dominated

PREDICTING

POLITICAL TRENDS

HOW WE TRANSLATE INSIGHTS

INTO PROFITABLE OUTCOMES

ANALYZE

algorithms and processes

MOBILIZE

engage influencers

CAPITALIZE

insights to action

VALUABLE

OUTCOMES

WHY WE’RE

DIFFERENT

PRODU

CTSPROFITABLE OUTCOMES

Standalone Products

End-to-End Processes

We’re a positive “YES, IF…” company,

easy and fun to work with, dedicated to

meeting client challenges, identifying

opportunities and creating value. We

approach all we do with integrity,

curiosity and creativity.

Topic

Intelligence

‘Shared Interest’

Conversation

Canvas Topic

Segmentation

‘Who & What’

Conversation

CanvasBrand

Reputation

Competitive

Analysis

Lead Generation

‘Find my Believers’

Customer Target

List

Influencer

Profiling

Influence &

Predictive

Amplification

• Contextualize brand awareness,

resonance, loyalty

• Contextualize brand influence / viral

presence

• Identify opportunities and threats

• Understand competitors’ customers

• Resonating Topics (interest, Sector,

Vertical)

• Emerging Trends Analysis

• Discover Unknowns / Validate

Assumptions

• Benchmark Data for deeper probes &

future interrogations• Segmented by Persona, Interest,

Demographics, Location,

Circumstance, Sentiment

• Unearth patterns, themes, trends

• Correlate populations with brand

attributes• Verify brand resonance and relevance

• Reputation scoring relative to segmented

consumer groupings and influencers

• Analyze customer sentiment,

awareness, loyalty

• Who engages with brand most, when

and how

• Identify universe of qualified individuals

(Who wants what you sell but don’t know

you yet?)

• Segmented by persona, demographics,

interests, needs, location, lifestyle

• Better understand existing customers

• Identify, Understand and Score Relevant

Influencers

• Qualify, recruit and reward ‘WOM’ viral

3rd party validators and ambassadors

• Precision-targeted personalized

influencer messaging strategies and

campaign roadmap

• Addressable market

size

• First to spot trends

• Market intelligence

• New opportunities

• Prioritize markets &

niches by persona,

interests, other

• Micro-targeting

strategies

• Product-Market fit• Enhance brand equity

• Verify

resonance/relevance

• Improve customer

loyalty

• Identify and act fast on

opportunities and

threats

• Learn from competitor

missteps & customers

• Find, segment,

understand & qualify

‘Believers’

• Individual target

customer segments

with social IDs • Conversions, sales,

traffic

• Changed opinions,

outcomes

• Personalized targeting

and authenticity at

Personalized

Content

Marketing at

Scale

Contextual & Native

Viral “Word of

Mouth” Impact

Influencer

Recruiting

Campaign

Monitoring &

Market Testing

Campaign

Development &

Delivery

Crisis

Management

• Engagement Playbook

• Authentic personal connection

• Influencer-driven predictive ‘WOM’

• Cost-effective precision targeting for

high-impact

• Accretive to other marketing efforts &

platforms• Contextual personalized content targeted

for specific target customer segments &

individual influencers

• Data-driven insights to shape “who gets

what content on what platform when,

how and why”

• Accretive to other marketing efforts,

platforms• Track, test, measure, score and

validate impact of social messaging in

real time and over time

• Who is influencing sentiment, buying

decisions , trends when, how and why

• Correlations , causations, emerging

trends

• Real time opportunity/threat discovery

• Target, qualify, recruit and reward loyal

influencers

• Data-driven personalized messaging and

contextual content at scale

• Custom-crafted interventions ‘native’ to

platform

• Real time analytics to shape

strategic interventions

• Before & after analyses to

contextualize the challenge and

spot opportunities

• Leveraging loyal customers and

influencers

• Viral, sticky

engagement

• Powerful 3rd party

validators

• Conversions, traffic,

shares

• Cross-platform

feedback loops• Viral, sticky

engagement

• Conversions, traffic,

shares

• Cross-platform

feedback loops, incl.

user-gen content

• Brand equity / loyalty• Real-time analytics &

custom dashboards to

track ROI

• Precision-target and

time interventions

• A/B Test and course-

correct

• Boost traffic,

conversions

• Viral “word of mouth”

amplification

• Brand building

• Change the

conversation

• Turn negatives into

positives

• Real-time sentiment

analysis

DATA SCIENTIST

ENGINEER

GROWTH HACKER |

SALES

PROVEN RESULTS-

DRIVERSMELINDA

WITTSTOCK

CEO &

FOUNDEREntrepreneur

Investigative

Journalist Social

Media & Content

Marketing Expert

MELINDA WITTSTOCK – CEO & FOUNDERMelinda @ Verifeed.com | 202.374.1479 | Twitter @Veriate