insticat rwe supercharge anticipation

Which coach will win The Voice?

adam usher

blake shakira

the voice

ryan4255 10

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SUCCESS RATE: 50%

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rewardspredictions leaders

WHICH FAMILY WILL GO TO THE BONUS ROUND?

PREDICT

200PTS

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DATA USE CASE

average time in widget per episode

average monthly predictions per user

0 50,000 100,000 150,000 200,000

sept

oct

nov

dec

tv show traffic

*Tracked from Glee episodes airing Sept 26; Oct 3, 10; Nov 7, 14, 21, 28; Dec 5

Predictions Made Return Page Views

6 MINUTES 45 SECONDS

average predictions made per episode

20

55,000

1 episode

2 episodes

4 episodes

1 episode

(users who returned to the Glee page after an episode aired)

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INVESTORSOur investors in this round have invested in companies like Songza, Street Easy, Send Word Now, LGD Commu-nications, Law Cash, and Esquire Bank.

legal

James G. GattoPARTNER AT PILLSBURY LAW

Mr. Gatto created and is the leader of the firm's Social Media, Entertainment and Technology team, leader of the Virtual Worlds and Video Games team and co-leader of the Open Source team. With over 25 years of experience, his prac-tice focuses on all aspects of intellectual property, internet and technology law, including patent, trademark, copyright, trade secret and open source. His areas of technical focus include, amongst others, social media, video games, social networks, virtual worlds, user-generated content and Internet and e-commerce technology.

Steven A. KaplanCOUNSEL AT PILLSBURY LAW

Mr. Kaplan practices in the areas of venture capital and private equity, mergers and acquisitions and other commercial transactions. Mr. Kaplan’s practice focuses on a wide range of industry sectors including, software, web-based companies, life sciences, information technology and government contractors. Mr. Kaplan has represented technology and other emerging growth companies at all stages and has represented both companies and investors in numerous seed, angel, early, and expansion round financings.

accounting

Michael Goldfine PRESIDENT OF GOLDFINE CPA

Michael Goldfine is a New York licensed Certified Public Accountant and has been awarded membership by the American Institute of Certified Public Accountants (AICPA), New York State Society of Certified Public Accountants, National Association of Tax Professionals. Mr. Goldfine earned a Bachelor of Science in Accounting from Brooklyn College - City University of New York and Master of Science, Business Economics – Degrees where he currently teaches various courses including Undergraduate Accounting Information Systems and Graduate courses in Contemporary Financial Accounting Issues, Corporation Taxation and Advanced Auditing.

PARTNERSHIPS IN THE WORKS

ad revenue share$9.50 per 1,000 impressions

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saas$5,000- 15,000

monthly

Insticator charges a monthly SAAS fee for embedding its enterprise software in web platforms, iOS native, Android native, and Facebook IDQ�SDJHV��ΖQVWLFDWRU�DOVR�RHUV�D�UHYHQXH�VKDULQJ�DJUHHPHQW�IRU�ad-based branded content and CPM revenue. Partners receive 60% of the revenue for ads they sell, otherwise they receive 40%.

PRICING

rewardspredictions leaders

WHICH FAMILY WILL GO TO THE BONUS ROUND?

PREDICT

200PTS

rewardspredictions leaders

WHICH FAMILY WILL GO TO THE BONUS ROUND?

PREDICT

200PTS

for making 5 Bet On Your Baby Predictionsyou unlocked an exclusive preview

Revenue

SAAS-Related Revenue

Insticator.com Revenue

Other

Total Revenue

% Growth

Expenses

SG&A Expenses

Total EBITDA

% Margin

734,776

2,437

-

737,213

(702,801)

$34,411

5%

6,836,733

5,985

-

6,842,718

828%

(2,114,884)

$4,727,834

69%

38,724,476

21,995

-

38,746,471

466%

(5,142,115)

$33,604,356

87%

58,086,715

32,992

-

58,119,707

50%

(7,713,173)

$50,406,534

87%

72,608,393

32,992

-

72,641,386

25%

(9,641,466)

$62,99,920

87%

Three Primary Revenue Streams

SAAS - Insticator receives a montly SAAS fee ($5,000 - $15,000 per partner per month) for embed-

ding its enterprise software in televsion network web platforms; Insticator also participates in a rev-

enue sharing arrangement for ad-based Branded Content and CPM revenue (assumes $9.50 per

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Insticator.com - Insticator derives ad-based CPM revenue via its native website (assumes $9.50 per

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Other (Rewards and Data) - Insticator receives 10% of the value of awards given to its prediction

winners from its reward partners. Insticator Packages its data for sale at a price of $25,000 per

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FINANCIAL MODEL

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RAISING $700,000$370,000 RAISED

6%INTEREST RATE

20%DISCOUNT

$4 MILLION CAP

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