Complete Portfolio

Charles R. Ellis DESIGN PORTFOLIO

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Campaigns.....................................................pg. 1 - 23

Logos..............................................................pg. 24

Print

Social Media

Digital Design

Campaigns

1

Custom Fit

Custom Fit was our client for my senior campaigns class at The Uni-versity of Alabama. The client came to the class wanting to establish brand recognition for it’s services as a Personal Trainer. Providing us with a very modest budget the client wanted to capitalize on the local market.

Our “agency”, OneUp Advertising, provided the client with an inter-grated marketing plan that would help demonstrate services as well a implement a emotional connection with the target audience. In this campaign we provided: directe mail, print peices in newspaper, mag-azine and poster; website, social marketing, promotional items, and a media kit for publicity. The next few pages are the result of this cam-paign.

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Customfit

LOGO

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Campaigns

Customfit

personal fitness made personal

www.customfit.com205.222.2222

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spring “break” training

Liz Spiller, OwnerCustomFit

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How to Get Your Beach Babe Body

1. Walk 30 min before the kids get up.

2. Make it Fun. Kids and Spouses are great excercising partners.

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Take it one step at a timeMind, body and Soul we’re all different. Find-ing CusomFit is like finding yourself once again. Whether it is getting your 20 year old body back, improving your health, or preparing for an important event, CustomFit’s main prior-ity is you and finding the fitness routine that is tailored to you. Make the move and get results that promise a happier life no matter what the occasion.

Customfit

205.222.222www.customfit.com

stay fit while keeping your cool



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Fun Indoor Fitness








setting healthy new year’s resolutions



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Top Ten Ways to Loose Holiday

Pounds







Customfit


Spring Ad

New Year Ad

Summer Ad

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FIT FACTExercise can help slow down the

physical signs of aging.

Customfit


For more fitness facts visit: www.customfit.com

205.222.2222

)(

[email protected]

FIT FACTAdding 30 minutes of exercise per day can reduce your risk of

colon cancer by 15%.

Customfit



205.222.2222

)(

[email protected]

FIT FACTExcercise can reduce stress giving you a happier and

healthier life.

Customfit



205.222.2222

)(

[email protected]

Campaigns

6

Great Workouts From Home

Triceps Chest

1. Position your hands shoulder width apart on the furniture2. Squat until your legs are at 90 degrees3. Extend your body so that your backside is extended past the furniture4. Lower your body just before the ground, rise and repeat

1. Find a sturdy chair2. Set up in a normal push-up position3. Lower you chest to the seat rise and repeat

Legs Abs

1. Find a chair2. Stand 1 ft in front of chair3. Lower your body as if sitting down4. Stop just before you reach the chair rise and repeat

1. Lay on your back with your head closet to the sofa2. Place your hands underneath the sofa3. Raise your legs as far as possible while keeping the small of your back on the ground4. Lower your legs and repeat

Customfit

PERSONAL FITNESS MADE PERSONAL

Find out more helpful tips at www.customfit.com

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CustomFit ServicesServices At CustomFit your goals are our goals. From the moment you step foot in our doors it is all about you. This is how we distinguish ourselves from our competition and this why our customers see results. After a getting to know who you are, what you like, and what you want to accomplish we provide a com-pletely customized program that is designed specifically for you.

I have always had a drive for fitness and have enjoyed helping others find their own personal drive. I have been in the fitness industry since 1999. I have been certified as a fitness instructor by the National Exercise Trainers Association, Aerobic and Fitness Association of America, and Sara City Workout. I am currently the only instructor for Natalie Heckert’s Mini E Fit program in the southeast. I also enjoy discovering new and exciting ways to stay physically fit and healthy keeping exercise fun and productive.

I look forward to hearing from and about you. Finding your own personal fitness trademark is a exciting and motivating experience that you will be able to carry with you throughout the rest of your life. Liz Spiller

Liz Spiller, Owner

CustomFit Personal Programming• 2 to 12 weeks depending on the goals desired. (Sessions are 50 minutes) • General price ranges from $150-$700

Functionally Fit Fast (30 minute sessions)• individual and groups (3 max) sessions

•General price ranges from $250-$500

Functional Furniture Fitness• Uses furniture in your own home to get a full body workout.

• General price ranges from $150-$300

find more services online at www.customfit.com

Front Back

Campaigns

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Customfit

PERSONAL FITNESS MADE PERSONAL

blog it off

events

FIT TIPS

Campaigns

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Customfit

Customfit

personal fitness madepersonal

media kit available upon request

Campaigns

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UA CAMPUS CENSUS

THE UA CAMPUS CENSUS was my first advertising to be put into cirrcula-tion. As an intern at The University of Alabama I was asked to develop an adver-tising campaign that would encourage students to fill out the census in order to provide financial support for the university.

Along with a graphic designer we designed two pieces that made up the cam-paign, a mailer and a poster. The goal of the campaign was to identify with stu-dents needs and show them how the census could provide funding to help those needs. My hand was in the art direction, copywrighting, planning, and a little graphics as well.

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UA ADMISSIONS

THE UA ADMISSIONS campaign was one of my favorite campaigns to work with. My first semester as the marketing intern for The University of Alabama I was asked to develop a campaign to presented along with the marketing team’s plan for their next year’s Admissions Campaign.

I worked everyhting from graphics, research, planning and presentation for this campaign. I also developed some new products used to present the mate-rial. The idea was to present information from the recruitment office in a way that would be well recepted by a generation whose communication devices and techniques are vastly different then previous ones. The following pieces were the results.

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ACER ASPIRE

ACER ASPIRE’S Advertising campaign was a educational excercise and was intended to show the benefits of using a netbook computer over other portable devices. A series of print ads was developed to display the ease of use.

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Campaigns

think small

S P A C E M A T T E R SWhen traveling 30,000 feet in the air your personal space matters. We can’t

change the size of your seat in coach, but we can change the size of the

netbook you work on.

Our netbook, which is smaller than your legal pad, will give you all the space

you need to get your work done and enjoy your flight.

We’re proud to give you that extra elbow room when you need it most.

introducing the Aspire One

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IMC

IMC was one of my first opportunities to combine my passion for design and copy. IMC was a classroom assignment designed to give advertising students the opportunity to discover their talent in both copy and campaign development.

IMC was described and a small full service agency that was interested in com-peting with larger full service agencies. The following campaign pieces are what I developed to create a competitive edge for the agency in very simple terms.

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Surprised?

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LogosLogos

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RAY BUSINESS SOLUTIONSACCOUNTING FIRM

Date post:	24-Mar-2016
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