2016 APRIL

58,12 RONBEST OFFER

CONSUMER BASKET HDD

2016 APRIL

11 TOP PRODUCTS*:

• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)

(* KG/L- UNIT PRICE)

2016 APRIL

PRODUCTS PENNY XXL MD LIDLSPARKLING WATER 0,34 0,34 (-)FLOUR 1,39 1,39 1,59SUGAR 2,99 2,99 2,99SUNFLOWER OIL 3,79 3,79 3,99RICE 4,97 4,97 3,56*CORN FLOUR 2,89 2,89 1,46*MILK 2,09 2,09 2,26MARGARINE 10,97 10,97 5,31*WRAPPED TELEMEA 14,11* 14,43* 17,53BONELESS CHICKEN BREAST 16,91 13,99 16,28*EGGS 0,27 0,27 0,29

TOTAL 60,72 58,12 (-)

PRICE TABLE: (RON/Kg-L)

XXL MD has the least expensive basket in APRIL, with a value of 58,12 RON.

*For the products not promoted in APRIL 2016 we chose the average minimum unit price of that product in 2015 in that specific retailer.

If XXL MD would’ve promoted wrapped telemea in APRIL 2016 with their average minimum unit price eqal to 14,43 RON from 2015, the total basket of XXL MD would’ve been 58,12 RON, followed by LIDL with a basket of 59,25 RON, if the last last one, would’ve promoted all the items analyzed in the basket

(-) In LIDL some of the products were not promoted at all in national leaflets in 2016 and therefore LIDL was marked with (-) and the total value of the basket was not calculated.

2016 APRIL

PENNY XXL MD LIDL

0% 0%

14%

FLOUR

SPARKLING WATER (1 L) AND FLOUR (1 KG)

0.34 RON

1.39 RON1.39 RON

0.34 RON LIDL did not

promote SPARKLING

WATER in APRIL 2016

2016 APRIL

PENNY XXL MD LIDL

0% 0% 0%

SUGAR

2.99 RON

PENNY XXL MD LIDL

0% 0%

5%

SUNFLOWER OIL

SUNFLOWER OIL (1 L) AND SUGAR (1 KG)

3.79 RON 3.79 RON

2.99 RON 2.99 RON

2016 APRIL

PENNY XXL MD LIDL

0% 0%

RICE

PENNY XXL MD LIDL

0% 0%

CORN FLOUR

CORN FLOUR (1KG) AND RICE (1KG)

4.97 RON

2.89 RON

2.89 RON

4.97 RON LIDL did not

promote RICE in APRIL

2016

LIDL did not promote

CORN FLOUR in APRIL 2016

2016 APRIL

PENNY XXL MD LIDL

0% 0%

MARGARINE

PENNY XXL MD LIDL

0% 0%

8%

MILK

MILK (1 L) AND MARGARINE (1 KG)

2.09 RON

10.97 RON 10.97 RON LIDL did not

promote MARGARINE in

APRIL 2016

2.09 RON

2016 APRIL

PENNY XXL MD LIDL

0

WRAPPED TELEMEA

XXL MD did not promote

WRAPPED TELEMEA in APRIL 2016

PENNY did not promote

WRAPPED TELEMEA in APRIL 2016

PENNY XXL MD LIDL

21%

0%

BONELESS CHICKEN BREAST

BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)

17.53 RON

13.99 RON LIDL did not

promote BONELESS

CHICKEN in APRIL 2016

2016 APRIL

PENNY XXL MD LIDL

0% 0%

7%

EGGS

EGGS (1 PIECE)

0.27 RON 0.27 RON

2016 APRIL

Thank you for your attention

Florentina VasileLeaflet Monitor Director Romaniaflorentina.vasile@hiper-com.com+40 (0) 743 216 282

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