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INTRODUCTION
In an environment of competitive market the success of every industry largely depends on how precisely it can understand the target consumers
Because such an understanding is the sole means to translate the needs and wants of the prospective consumers into products or services
INTRODUCTION
Regarding textiles understanding consumer is the nucleus of its production and marketing as clothing is the manifestation of the behavioral aspects of the wearer in its totality
To make it more clear the decision regarding buying and using textiles is the reflection of the rational behavior of consumers
Who is consumer
They are the end users of articles
What is behavior
It is a specific type of manner in which a person behaves or reacts
Meaning of Consumer Behavior
The term consumer behavior is defined as thebehavior that consumers display in searchingfor purchasing using evaluating anddisposing of products and services that theyexpect will satisfy their needs
Consumer behavior focuses on how anIndividual make decisions to spend theiravailable resources( Time money effort) onConsumer related items
Consumer Behavior
that includes-
What they buy
Why they buy it
When they buy it
Where they buy it
How often they buy it
How they evaluate it after the purchase
How they dispose it
CONSUMER DECISION MAKING PROCESS
Manufactures as well as marketers are found to understand and analyze the consumer decision-making process as it depends the fate of a product or service in the current market environment
Cost and utility of the target product or service are the dyadic conditions which effect every consumer decision-making process Obviously it varies from context to context and household to household
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
INTRODUCTION
Regarding textiles understanding consumer is the nucleus of its production and marketing as clothing is the manifestation of the behavioral aspects of the wearer in its totality
To make it more clear the decision regarding buying and using textiles is the reflection of the rational behavior of consumers
Who is consumer
They are the end users of articles
What is behavior
It is a specific type of manner in which a person behaves or reacts
Meaning of Consumer Behavior
The term consumer behavior is defined as thebehavior that consumers display in searchingfor purchasing using evaluating anddisposing of products and services that theyexpect will satisfy their needs
Consumer behavior focuses on how anIndividual make decisions to spend theiravailable resources( Time money effort) onConsumer related items
Consumer Behavior
that includes-
What they buy
Why they buy it
When they buy it
Where they buy it
How often they buy it
How they evaluate it after the purchase
How they dispose it
CONSUMER DECISION MAKING PROCESS
Manufactures as well as marketers are found to understand and analyze the consumer decision-making process as it depends the fate of a product or service in the current market environment
Cost and utility of the target product or service are the dyadic conditions which effect every consumer decision-making process Obviously it varies from context to context and household to household
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Who is consumer
They are the end users of articles
What is behavior
It is a specific type of manner in which a person behaves or reacts
Meaning of Consumer Behavior
The term consumer behavior is defined as thebehavior that consumers display in searchingfor purchasing using evaluating anddisposing of products and services that theyexpect will satisfy their needs
Consumer behavior focuses on how anIndividual make decisions to spend theiravailable resources( Time money effort) onConsumer related items
Consumer Behavior
that includes-
What they buy
Why they buy it
When they buy it
Where they buy it
How often they buy it
How they evaluate it after the purchase
How they dispose it
CONSUMER DECISION MAKING PROCESS
Manufactures as well as marketers are found to understand and analyze the consumer decision-making process as it depends the fate of a product or service in the current market environment
Cost and utility of the target product or service are the dyadic conditions which effect every consumer decision-making process Obviously it varies from context to context and household to household
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Meaning of Consumer Behavior
The term consumer behavior is defined as thebehavior that consumers display in searchingfor purchasing using evaluating anddisposing of products and services that theyexpect will satisfy their needs
Consumer behavior focuses on how anIndividual make decisions to spend theiravailable resources( Time money effort) onConsumer related items
Consumer Behavior
that includes-
What they buy
Why they buy it
When they buy it
Where they buy it
How often they buy it
How they evaluate it after the purchase
How they dispose it
CONSUMER DECISION MAKING PROCESS
Manufactures as well as marketers are found to understand and analyze the consumer decision-making process as it depends the fate of a product or service in the current market environment
Cost and utility of the target product or service are the dyadic conditions which effect every consumer decision-making process Obviously it varies from context to context and household to household
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Consumer Behavior
that includes-
What they buy
Why they buy it
When they buy it
Where they buy it
How often they buy it
How they evaluate it after the purchase
How they dispose it
CONSUMER DECISION MAKING PROCESS
Manufactures as well as marketers are found to understand and analyze the consumer decision-making process as it depends the fate of a product or service in the current market environment
Cost and utility of the target product or service are the dyadic conditions which effect every consumer decision-making process Obviously it varies from context to context and household to household
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
CONSUMER DECISION MAKING PROCESS
Manufactures as well as marketers are found to understand and analyze the consumer decision-making process as it depends the fate of a product or service in the current market environment
Cost and utility of the target product or service are the dyadic conditions which effect every consumer decision-making process Obviously it varies from context to context and household to household
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Consumer behavior Categories
Although the consumer decision-making process varies considerably they can be included in one of the three categories
The routine response behavior
The limited decision making
Extensive decision making
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
The routine response behavior
is associated with frequently purchased articles and the consumers intake the decisions spontaneously For example we buy casual dress without much thought
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
The limited decision making
is applicable in the context of occasional buying And the consumers are interested in gathering the needful information so as to make the appropriate decision
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Extensive decision making
is done when unfamiliar and infrequentlybought products have become the target the consumers adopt the policy of think twice before you leap and hence very keen in information - search and processing in order to avoid the post purchase dissonance
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
INTERNAL INFLUENCES
Personal Factors
Psychological Factors
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Personal Factors
It includes
Age
Income
Occupation
Life style
Personality
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Psychological Factors
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Motivation
Motivation is what will drive consumers to develop a purchasing behavior It is the expression of a need which became pressing enough to lead the consumer to want to satisfy it
Motivation is directly related to the need To increase sales and encourage
consumers to purchase brands force a need in the consumerrsquos mind so that he develops a purchase motivation
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Beliefs and attitudes
A belief is a opinion that an individual has on something Through the experience he acquires his learning and his external influences (family friends etc) he will develop beliefs that will influence his buying behavior
While an attitude is settled way of thinking or feeling about something Attitudes allow the individual to develop a logical behavior against a objects or ideas
Beliefs as well as attitudes are generally well-anchored in the individualrsquos mind and are difficult to change For many people their beliefs and attitudes are part of their personality and of who they are
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Perception
Perception is the process through which an individual selects and organizes the information he receives in order to do something that makes sense
Depending to his experiences beliefs and personal characteristics an individual will have a different perception from another
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Learning
Consumer learning is an ongoing process and every consumer happens to learn something in his everyday life
Learned consumers ldquosmart consumerspossess distinctiveness in many aspects and are found to be efficient at the market place because heshe has been gathering knowledge about product brand media message price and economic aspects
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Psychological Factors
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
EXTERNAL INFLUENCES
Social Factors
Cultural Factors
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Social Factors
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Social Factors
Reference groups are defined as those that provide to the individual some points of comparison more or less direct about his behavior lifestyle desires or consumer habits
The individual can also be influenced by a group to which he doesnrsquot belong yet but wishes to be part of This is called an aspiration group
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Social Factors
The family is maybe the most influencing factor for an individual It forms an environment of socialization in which an individual will evolve shape his personality acquire values
The social role and status extremely influences the consumer behavior and his purchasing decisions Especially for all the ldquovisiblerdquo products from other people
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Cultural Factors
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Cultural Factors
Culture Throughout his existence an individual will be
influenced by his family his friends his cultural environment or society that will ldquoteachrdquo him values preferences as well as common behaviors to their own culture
Subcultures are the nationalities religions ethnic groups age groups gender of the individual etc
People from different social classes tend to have different desires and consumption patterns as they have difference in their purchasing power
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Conclusion
Viewing from this perspective any or textile industry has to focus on four thrust areas of the behavioral aspects of the consumers which are
1 what the consumers like to buy (product) 2 From where they like to buy (source of buying)3 How they keep themselves informed about
products (media exposure) and4 How they adapt with their environment in the
decision- making process (socio - economic factors)
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Conclusion
In a nutshell a comprehensive analysis of the behavioral aspects of the consumers is the fulcrum which enables the textile or any other industry to march ahead
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
References
Schiffman GL and Kanuk LL (2002) Consumer behavior PresonEducation pp
Philip Kotler Hermawan Kartajaya Iwan Setiawan (2010) Marketing 30 From Products to Customers to the Human Spirit John Wiley amp Sons IncHoboken New Jersey
Frank Kardes Maria Cronley Thomas Cline (2008) Consumer Behavior Cengage learning Stamford USA
William M Pride OC Ferrell (1989) Marketing Basic Concepts and Decisions Houghton Mifflin
Henry Assael (2004) Consumer Behavior A Strategic ApproachHoughton Mifflin
Marieke de Mooij (2011) Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage publications India Pvt Ltd
John A Howard (2010) Consumer behavior application of theoryMcGraw-Hill
Thank you
And
Thank you
And
![[PPT]Consumer Behavior and Marketing Strategy - Lars … to CB.ppt · Web viewIntro to Consumer Behavior Consumer behavior--what is it? Applications Consumer Behavior and Strategy](https://static.documents.pub/doc/80x56/5af357b67f8b9a74448b60fb/pptconsumer-behavior-and-marketing-strategy-lars-to-cbpptweb-viewintro.jpg)
