Date post: | 20-Aug-2015 |
Category: |
Education |
Upload: | mohit-malviya |
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Decision making unit- Age group (0-5)- Parents till 15- Parents & Individuals & above- Individuals only Buyer-Firstly parents but later on individual take charge of purchasing them
Role Players in Decision making: Individuals Parents Friends Fashion
What motivate purchasing- Brands Discounts Quality & Pricing Surroundings
TROUSERS
Solution to the problems- Clothing Trendy
Attributes: Quality comfort fabric Design
Characterize the decision- Impulse Buying
Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Alternatives evaluated Finalizing the best amongst all TROUSER
S
Information collected- Trend Price Discounts
Sources for search- TVCs Word of mouth Online advertising
Where is the consumer buy and why there- Specific shops/ Brand outlets ( Wide variety of options & reasonable pricing factor)
Which come first where to buy or what to buy- Where followed by What
TROUSERS
LAPTOP
Decision making unit: Decision depends solely on the individuals who are the end consumers but sometimes children also play an indirect role in the decision process.
Buyer: Mostly individuals who are the end consumers.
Role Players in Decision making: Individuals Parents Friends Experts (Computer)
What motivate purchasing: Brands Technology Specifications Quality Design and trend Price Service
Solution to the problems: Processing and calculating Time saving Easy to carry Internet savvy Style statement
Attributes: Brand Quality Style and design Technology and specifications Structure
Characterize the decision: High involvement decision, needs great attention towards the product.
Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Performance and reliability Technology and specifications Selecting the best among all
Amount of deliberation: Unless customer gets satisfied, deal will not happen.
Information collected: Brand, quality, trend, design, technology, specifications, price, and discounts etc. Sources for search: TVCs and print ads Word of mouth is the most trusted one Online advertising Promotional offers
Where is the consumer buy and why there: Here brand plays a very crucial role in the purchase decision not the shop.
Which come first where to buy or what to buy: First comes What to buy ? and then Where to buy ?
• Decision making unit-
Child – parents & parents – themselves• Buyer-
male & female both• Role Players in Decision making:
Parents
Individual
Friends
Barber• What motivate purchasing-
Long hairs
current trend or style
Any celebrity
• Solution to the problems-
add look, creates a positive attitude
• Functions it facilitates: style, look, confidence, creates a positive
attitude, add value to there personality.• Attributes:
price, experience (ability to give look), time saving, quality of service.
• Characterize the decision- one time decision customer prefers
Very rarely switch to another
• Was it a first time decision?
Basically its first time decision of consumer
• amount of delebration appropriate? Depends on the customer.
• Characterize the decision making process-
Problem awareness Information search evaluation of alternative Purchase post purchase evaluation
• Information collected-
Price, distance, quality of work, experience.
• Where did the consumer buy and why there?
Depends upon the class of consumer
Some prefer best barber
Some prefer nearest barber
Why there??
Best Barber: Satisfaction and quality
Near by: Time saving & price
• Which come first where to buy or what to buy- Where