1. Consumer Databases

2. Consumer Files Overview

Consumer Database:Database of 117 million households and 218 million individuals enhanced with demographic information.

Occupant File:Database of over 108 million addresses, used for saturation mailings.

New Movers:Database of 12-15 million new movers over the last 12 months.

New Homeowners:Database of 4-5 million new homeowners over the last 12 months.

Public Record:Database of over 21 million U.S. business and residential bankruptcy and tax lien filings.

3. Consumer File Facts

Aggregate approximately 1.5 billion records annually

Proprietaryinfo USA White Page file is the backbone

• 99.5% accurate at the record level

Includes information on over 100 demographic categories

4. Consumer Database infoUSA Proprietary Information Real Estate Information Birth Records Student Lists Active Bank Card Lifestyle Data VoterRegistration Files Response Lists Census Statistics Mail Order Buyer Magazine Subscribers Redeemers/Warranty Telephone Listings Consumer 5. Levels of Information

Three separate Levels of Information can be selected from the Consumer Database:

• Individual Level

• Household Level

• Neighborhood Level

6. Levels of Information

Individual Data

• Up to Eight Members

• Name/Gender/Title

• Date of Birth/Year Of Birth

• Head of Household/Spouse

7. Levels of Information

Household level data

Mail Responsive

Active Bank Card

Early Internet Adopter

Bank Card Ownership

Home Owners

Renter

Religious & Ethnic Surname

Buyer Behavior Household Clusters

Buyer Behavior Target Selects

Potential Investor Consumers (PIC)

Name

Address

Phone Number

Dwelling Size

Length of Residence

Marital Status

WealthFinder

Actual Age or Age Range

Household Income

Purchasing Power

Occupations

8. Levels of Information

Neighborhood Level Data

• Census Information (over 300 variables)

• • Age

• • Household Composition

• • Education

• • Occupation

• • Income

• • Race/Ethnicity

• Donnelley Marketing SESI*

• • Income

• • Occupation

• • Education

• • Ownership

• • *Socio-Economic Status Indicator

• Donnelley Neighborhood Statistics (Aggregate List Statistics)

• • % Single Family Home

• • % Newcomers

• • % Median Income

• Cluster Systems

• • PRIZM NE sm

9. Lifestyle Information

Created Using a Multitude of Action and Purchase Decision Sources:

• Direct Mail Catalog, Fundraising, Memberships

• Internet Web Purchases, e-mail responses, Online Memberships

• Retail Specialty Stores

• Print Magazine Subscribers and Catalog Buyers

• Telemarketing Surveys, Inbound and Outbound Purchases

10. Lifestyle Information

Data Accessible at Different Levels

• Yes/No Flag at the Household Level

• Strength of Interest Indicator

• • Numeric score of 1 to 9 assigned to each record indicating level of interest

• • Based on: Number of Sources, Recency, Frequency and Dollars Spent

• • Scored records available at Individual and Household levels

11. Lifestyle Information

Top Lifestyle Categories

• Books & Magazines 46 million

• Technology Internet 45 million

• Entertainment & Travel 34 million

• Health & Exercise 33 million

• Outdoor Recreation 27 million

• Credit card Users 37 million

• Cooking 31 million

• Catalogs 21 million

• Investments 15 million

• Stock and Bonds 6 million

A complete Lifestyle Data Dictionary containing data element descriptions and counts is available on the infoPedia.

12. Lifestyle Information

Comparison to Competition(in millions)

13. Consumer Database

To ensure accuracy, the following hygiene processes are performed:

• Geographic & Area Code Changes Processed Monthly

• NCOA* Processed Monthly

• DPV* Processed Every Month

• National (FTC) and State Do-Not-Call Lists Processed Monthly

• DMA Do-not-call (TPS) and Do-not-mail (MPS) files Processed Monthly

• Deceased Suppression File Processed Monthly

infoUSA is a non-exclusive Licensee of the USPS National Change of Address & Delivery Point Validation

14. Do Not Call

infoUSA Suppression

Federal Trade Commission (FTC)

State Do Not Call Lists

Direct Marketing Association (DMA)

Deceased Master File

15. infoUSA Marketing Database

117 million Households

218 million Individuals

Contains the highest quality information, that has been verified in the last 24 months

Uses - Direct Marketing

Benefit - Coverage and Selectivity

16. Universe File MasterMatch

350 million Households

450 million Individuals

• Contains:

• • All records in the Marketing fileplus:

• • • Records not validated in the last 24 months

• • • Deceased people

• • • Individuals flagged as non-solicitation

• • • Records at the previous address

• Uses:

• • Data append

• • Skip tracing

• • Fraud prevention

17. Occupant File Overview

Address only file

Recreated every other month

ZIP Code/Address Standardization

Duplicate Elimination

Delivery Point Validation (DPV) Processed

Sorted in Walk Sequence

18. Public Record Characteristics

Records provided include*:

• Consumer or Business record filing

• Individual/Business Name

• Individual/Business Address

• File type

• File date

• Release date

• Upload date

• Dollar Amount (Tax Liens only)

• *For complete listing of elements see the layout

19. Ultimate New Mover File

What Is the Ultimate New Mover File?

• Weekly transactions of new utility connects and disconnects

• Includes traditional change of addresses sources (Not NCOA)

Counts

• 12-15 million records per year

What Selects Are Available?

• Includes phones on most records!

• Estimated Age, Estimated Income, Move Date, Estimated Home value

Update Frequency?

• The file is updated weekly

How Do I Access?

• Available only via web applicationsand subscriptions

20. Ultimate New Homeowner File

What Is the Ultimate New Homeowner File?

• Enhancement to the homeowner file including:

• • County level deed transactions (approx. 2,000 counties)

• • Modeled homeowners from utility transactions

• • Phone verified new homeowners

Counts

• 4-5 million records per year

What Selects Are Available?

• Sale Price, Sale Date, Income, Home Value, Marital Status, Phone numbers

• Confirmed homeowner (deed) or Probable homeowner (inferred)

21. infoUSA Consumer Database

Commitment To Quality. According to an independent study completed by an independent auditor, info USA appears to be the strongest competitor based on the high volume of information it contains and the sufficiently high accuracy of its data.