2. Consumer Files Overview
- Consumer Database:Database of 117 million households and 218
million individuals enhanced with demographic information.
- Occupant File:Database of over 108 million addresses, used for
saturation mailings.
- New Movers:Database of 12-15 million new movers over the last
12 months.
- New Homeowners:Database of 4-5 million new homeowners over the
last 12 months.
- Public Record:Database of over 21 million U.S. business and
residential bankruptcy and tax lien filings.
3. Consumer File Facts
- Aggregate approximately 1.5 billion records annually
- Proprietaryinfo USA White Page file is the backbone
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- 99.5% accurate at the record level
- Includes information on over 100 demographic categories
4. Consumer Database infoUSA Proprietary Information Real Estate
Information Birth Records Student Lists Active Bank Card Lifestyle
Data VoterRegistration Files Response Lists Census Statistics Mail
Order Buyer Magazine Subscribers Redeemers/Warranty Telephone
Listings Consumer 5. Levels of Information
- Three separate Levels of Information can be selected from the
Consumer Database:
6. Levels of Information
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- Date of Birth/Year Of Birth
7. Levels of Information
- Religious & Ethnic Surname
- Buyer Behavior Household Clusters
- Buyer Behavior Target Selects
- Potential Investor Consumers (PIC)
8. Levels of Information
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- Census Information (over 300 variables)
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- Donnelley Marketing SESI*
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- *Socio-Economic Status Indicator
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- Donnelley Neighborhood Statistics (Aggregate List
Statistics)
9. Lifestyle Information
- Created Using a Multitude of Action and Purchase Decision
Sources:
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- Direct Mail Catalog, Fundraising, Memberships
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- Internet Web Purchases, e-mail responses, Online
Memberships
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- Print Magazine Subscribers and Catalog Buyers
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- Telemarketing Surveys, Inbound and Outbound Purchases
10. Lifestyle Information
- Data Accessible at Different Levels
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- Yes/No Flag at the Household Level
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- Strength of Interest Indicator
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- Numeric score of 1 to 9 assigned to each record indicating
level of interest
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- Based on: Number of Sources, Recency, Frequency and Dollars
Spent
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- Scored records available at Individual and Household
levels
11. Lifestyle Information
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- Books & Magazines 46 million
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- Technology Internet 45 million
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- Entertainment & Travel 34 million
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- Health & Exercise 33 million
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- Outdoor Recreation 27 million
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- Credit card Users 37 million
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- Stock and Bonds 6 million
- A complete Lifestyle Data Dictionary containing data element
descriptions and counts is available on the infoPedia.
12. Lifestyle Information
- Comparison to Competition(in millions)
13. Consumer Database
- To ensure accuracy, the following hygiene processes are
performed:
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- Geographic & Area Code Changes Processed Monthly
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- DPV* Processed Every Month
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- National (FTC) and State Do-Not-Call Lists Processed
Monthly
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- DMA Do-not-call (TPS) and Do-not-mail (MPS) files Processed
Monthly
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- Deceased Suppression File Processed Monthly
- infoUSA is a non-exclusive Licensee of the USPS National Change
of Address & Delivery Point Validation
14. Do Not Call
- Federal Trade Commission (FTC)
- Direct Marketing Association (DMA)
15. infoUSA Marketing Database
- Contains the highest quality information, that has been
verified in the last 24 months
- Benefit - Coverage and Selectivity
16. Universe File MasterMatch
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- All records in the Marketing fileplus:
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- Records not validated in the last 24 months
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- Individuals flagged as non-solicitation
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- Records at the previous address
17. Occupant File Overview
- Recreated every other month
- ZIP Code/Address Standardization
- Delivery Point Validation (DPV) Processed
18. Public Record Characteristics
- Records provided include*:
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- Consumer or Business record filing
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- Individual/Business Address
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- Dollar Amount (Tax Liens only)
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- *For complete listing of elements see the layout
19. Ultimate New Mover File
- What Is the Ultimate New Mover File?
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- Weekly transactions of new utility connects and
disconnects
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- Includes traditional change of addresses sources (Not
NCOA)
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- 12-15 million records per year
- What Selects Are Available?
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- Includes phones on most records!
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- Estimated Age, Estimated Income, Move Date, Estimated Home
value
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- The file is updated weekly
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- Available only via web applicationsand subscriptions
20. Ultimate New Homeowner File
- What Is the Ultimate New Homeowner File?
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- Enhancement to the homeowner file including:
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- County level deed transactions (approx. 2,000 counties)
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- Modeled homeowners from utility transactions
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- Phone verified new homeowners
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- 4-5 million records per year
- What Selects Are Available?
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- Sale Price, Sale Date, Income, Home Value, Marital Status,
Phone numbers
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- Confirmed homeowner (deed) or Probable homeowner
(inferred)
21. infoUSA Consumer Database
- Commitment To Quality. According to an independent study
completed by an independent auditor, info USA appears to be the
strongest competitor based on the high volume of information it
contains and the sufficiently high accuracy of its data.