Contemporary Managment

8/13/2019 Contemporary Managment

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CONTEMPOR

ARYMANAGMENT

EMBA Full Time (2012-

2013)

TOPIC - 21 st CENTURY CLUB

Presented By-

Dilraj!"li - 12#22$ars"T"aar- 12#2% $irenBadani- 12#&2 'i(ar)!ra- 12#&% *r+nalTri,edi- 12#% Manan


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B"ayani- 12#.&

Index

1.

Introduction.......................................................................................................

........................

1.1. IndustryAnalysis-PortersFive Forces

Model.............................................................

1.2. Company Analysis-Swot

Analysis.................................................................................

1.. Services

!""ered............................................................................................................

1.#. Pro$ect

Scope...............................................................................................................

2. %esource%e&uirement.................................................................................

2.1. %esources

%e&uired....................................................................................................

. Initial

Investment.........................................................................................................

.............


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#. Sources o" %evenueand 'xpenses"or re(ular

years................................................................

#.1. Mem)ers*ip

Pac+a(es................................................................................................


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,. Financial

ata...................................................................................................................

..........

,.1. Mem)ers*ip

revenue..................................................................................................

,.2. Salary'xpense

estimates............................................................................................

,.. Calculation o" .oan

Instalments..................................................................................

,.#. 'stimatedCas*

Flow...................................................................................................

/. Mar+etin( Strate(y................................................................................................

0. Pro$ect

Control...............................................................................................................

...........

.2i)lio(rap*y.......................................................................................................

.

........................


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1. Introduction:

3*is pro$ect is all a)out openin( a new clu) in su)ur) o" mulund at eastern express *i(*way .3*eidea o" t*is pro$ect came to t*e mind )ecause t*ere is lac+ o" availa)ility o" clu) in t*e re(ion

w*ic* can provide mem)ers extra-ordinary "acilities and (ames li+e s&uas* 4lawn

tennis4ta)letennis4swimmin(4"oot)all4pool4cric+et4c*ess4carom4)owlin(4(o-+artin( and many

more. 3*ey *ave started playin( (ames w*ic* were uncommon earlier li+e )as+et)all4 lawntennis 4"oot)all and s&uas*. 3*us t*e main intention o" t*is clu) is to provide mem)ers wit* extra-

ordinary "acility and increase t*eir interest towards t*e clu)

3*e name selected o" t*e clu) i.e 21st century clu) is )ecause it will *ave all t*e latest (ames andenvironment in clu) so t*at people can come 4 play4 relax 4en$oy and "eel youn(. 3*us t*e name

s*ows t*e importance o" )ein( youn( as w*en you are youn( you are ener(i5ed and wound up.

Stratergy for opening a club-

elow are t*e "ive "orces t*at act in "avour or a(ainsto" t*e industry6

i7 Competitive Rivalry within Industry63*ereare many sports clu)inIndiaw*oprovidesservicesli+e t*is )ut in w*ole mulund t*ere are8o

social clu)s or (ym+*ana.3*us t*ere is a (ood c*ance o" (ettin( new

customers )y openin( sportsc

lu).Fixed costs in t*is i

ndus

try

are *i(* )utvaria)lecosts are low. uyers switc*in( costs is *i(* in t*is industry.'xit)arriersare *i(* as initial investmentis not so *i(*.

ii7 Threatof new entrants6As entry)arriersare *i(* in t*is due to *i(*capital expenditureentry)arrieris t*ere and *ence t*reat o" new entrants isless.3*is industryis (rowin( at constant pace and *ence t*ere is c*ance o"

attractin( new entrants w*ic* can increase t*reats.

iii7 argaining power of supplier6 3*ereare many suppliersw*o canprovidee&uipments needed at di""erentcosts and *ence t*is "actor reducessuppliers)ar(ainin(power towards t*e sports clu).3*ere is t*reat t*atsuppliermay "orward inte(rateas *e *as e&uipments to start and t*us t*is

increasesits)ar(ainin(power as t*ere are lessc*ances o" )uyer

inte(ratin()ac+ward. Suppliersmainsellin( is t*is industryand t*us it is animportantindustry"or t*em and t*ey cant easilylet(o t*is industryandt*us *ere suppliers)ar(ainin(power decreases.


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iv7 argaining power of customers6Int*is industrycustomers aremore t*an serviceprovidersand *ence)ar(ainin(power o"

customers is lessas t*ey *ave limitedc*oicew*ere as serviceproviders*ave many c*oices.i""erentiationin terms o" sports

providedis not muc* t*ou(* t*ere are some variationsand *encet*ere can )e increasein)ar(ainin(power o" serviceprovidersi"t*ey will di""erentiatet*eiro""erin(st*an ot*ers elsecustomer

)ar(ainin(power will)e *i(*. Switc*in( costs and importanceo"

serviceis *i(* to t*e )uyer and t*us t*is reduces its)ar(ainin(

power.

v7 Threatof substitute product6 3*ereis a low t*reat o" su)stitute

product ) e c a u s e i n t * e r a d i u s o " a r o u n d , + m t * e r e i s n o

c l u ) s o r ( y m + * a n a . 3 * e r e a r e s m a l l s o c i e t y c l u ) s ) u t

t * e y a r e n o t a ) i ( t * r e a t s .

9ence a)ove are t*e "ive "orces t*at determinet*e competitive intensityand t*ere"oreattractiveness o" a mar+et.
http://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Markethttp://en.wikipedia.org/wiki/Market


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1.!. Company "nalysis: S#$T

elow is S:!3 analysiso" 21stcentury

6

i7 Strengths6Providin( customers wit* di""erenttypes o" sports isstren(t* as t*at will attract customers towards t*is sports clu).Anot*erimportantstren(t* is t*e locationas t*ere is *u(e

potential customer )ase t*at will)e ready to paypremiumprices"or t*e servicesand will )e willin( to $oin.

ii7 #ea%ness6 As it is new4 )rand name is not stron( and t*us it createsa wea+ness. S+illed wor+ers will )e *ard to "ind in t*e startin(

p*ase.

iii7 $pportunities6 3*ereis opportunity to convert untapped mar+etinto customers)y providin( servicesto t*osepeoplew*o areinterested in uncommon sports activity.3*ereis alsoan

opportunityto increasemar+et s*are.

iv7 Threats:'mer(enceo" su)stitutes product suc* asprovidin("acilities in t*e societiesis a )u( t*reat to t*eclu).


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1.&. Servicesoffered

Sports clu)will *ave servicesas)elow6

i7 .awntenniscourt ii7 2as+et)allcourt

iii7 3a)le tennis and )oard (ames suc* as carom and

c*ess iv7 S&uas*

v7 2adminton

vi7 ;uiceand snac+ )ar

vii7 3ournamenttwice in a year w*ic* will includeevery sportprovided

)y sports clu).

viii7 3rainedcoac*es "or (ames will)eprovided.

ix7 an&uet *all and ; *all

x7 Pool )ar

xi7 owlin( alley

xii7 Card room

9ence a)ove activitieswill)eprovided)y t*e sports clu).:it* t*ea)ove activitiesmem)ers o" sports clu)will (et c*ance to spread t*esocial

networ+ )y interactin(wit* one anot*er. 3*erewill)e special mem)erservicesand di""erentpac+a(es will)e allowedto customers )ased on t*eirneed o" playin((ames. 3*is will (ivecustomers varietyin selection.


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1.'. (ro)ect Scope

elow is t*e scope c*ec+list"or t*epro$ect6

i7 (ro)ect ob)ective6 Main o)$ectiveo" t*epro$ectis to start a sportsclu)in mulund w*ic* willprovidecustomers wit* uncommon as

well as some o" t*e common indoorsports and outdoor (ames as

listed a)ove.

.

ii7 *eliverables6 9ere ma$ordelivera)leswill)e de"inedw*ic* are

as "ollows6

(ro)ect layout

o elivera)le Priorities6

Constrain69ere t*e "ixparameter will)e t*atpro$ect

layoutmust )e in t*e scope and s*ould not (o

)eyond it.

'n*ance69ere costs s*ould )e optimi5edso as to

+eep t*epro$ectwit*in availa)le)ud(et.

Accept63ime delayo" "ew days will)e accepted)ut

pro$ectlayouts*ould )e precise.3*ou(* delayintime will increasecost and will)e *ard to en*ancecost care will)e ta+en to allocatecostsproperly.


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(ermissions and "pproval from +ocal"uthority

o elivera)lePriorities6

Constrain69ere t*e "ixparameter will)e time as

(ettin( approval andpermissionson time is

importantin order to complete"ull pro$ecton time.

'n*ance69ere too costs will)e triedto en*ance

w*ic* means optimum costs will)e triedto incur

in order to (et approvalsandpermissions.

Scope6 Itwill)e accepted i" approval andpermissions

will)e)ito" scope i.e.i" lesss&uare "eetwill)eapproved to start t*an it can )e mana(ed )y)uildin(multi-storey)uildin(.

Selection of +ocation


Constrain69ere cost parameter will )e "ixed i.e.t*e

locationmust meet t*e)ud(et.

'n*ance69ere time will)e triedto optimi5eso t*at

pro$ectdoesnt (et delayand even cost remainsincontrol as it is (enerallyaccepted t*at increaseintime increasest*e cost.

Accept6*ere it will)e accepted i" location(oes a)it

out o" scope t*at is (ettin( a lesserspace t*anplannedas t*at can )e compensated wit*)uildin(multi-storey)uildin(


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Construction of Sports uilding


Constrain6uildin( s*ould )e completedwit*in t*etime speci"iedas it is importanttoprovideservices

wit*in t*e time (iven.

'n*ance6Costs will)e triedto optimi5eso t*at

pro$ectcan )e completedwit*in)ud(et.

Accept6A little*ere and t*ere in scope will)e

accepted t*ou(* scope is an importantconsideration.

(rocurement of ,-uipment

o elivera)lePriorities6

Constrain6Procurement s*ould )e done on time.

'n*ance6Cost will)e triedto optimi5e)y (ettin( into

most)ene"icial contract

Accept6Scope will)e accepted as in (ettin( a)it

*i(*er or lower &ualitye&uipment will serve t*e

purpose.

*esigning of embership(ac%ages


Constrain69ere t*e pac+a(es s*ould meet t*e scope.

'n*ance63ime will)e triedto optimi5ein order to

mar+et t*e servicesearly

Accept6


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2=

iii7 +imitsand e/clusions6 Int*is pro$ectlimitin scope will)e relatedto servicest*at

will)e o""ered and mem)ers*ip pac+a(es

t*at will)e availa)le.Mem)erswill *ave

to)rin(t*eirown e&uipments suc* as

rac&uets4 accessories4etc. Clu) willprovidet*em wit*)allsand all ot*er

"acilities. 'atin( or drin+in( at $uice)ar

will cost t*em and it wont )e includedin

Mem)ers*ip"ee.Maintenanceo" Clu)se&uipment will )e done every mont* in

order to ensure proper wor+in( o"

e&uipments.

iv7 Reviewswith customer6 Int*is sectionreviewswit* customer will)e done. 9ere

customer means )ot* internal >employees7and external >mem)ers7. %eviews will )e

done in order to +now w*at t*eir

expectations "rom t*e clu)are and aret*ey (ettin( w*at t*ey desire.Aret*e

time4 cost and scope inpro$ectlayoutac*ieva)le? 3*us clearcommunication in

all t*ese matters will)e done as t*ey are

important to avoidclaimsand

misunderstandin(s.

!. ResourcesRe-uired

!.1. ResourcesRe-uiredelow are t*e descriptionsa)out t*e resourcest*at will)e re&uired in order to start t*e sports

clu).%esourcesare dividedaccordin(to

e&uipments needed "or di""erentsports and man-power needed "or di""erentactivities.

,-uipments:

i7 +awnTennis6%esourcesre&uired "or lawn

tennis are6

a. 3ennis net

). alls-


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21

approximat

ely1,= peryear

c. 3ennis

Posts

d. @mpires c*air

e. 3ennis posts (round soc+ets

". Court "loorin( will)e *ard court w*ose

re&uirement will)e dealt durin(construction and itscost will)eincludedin construction costs.

(. 2 lon()enc*es to sit"or playersdurin()rea+

ii7 as%etball6 %esourcesre&uired "or

)as+et)all are6

a

.

,

)

a

lls

p

e

r

y

e

ar

).


14/29

22

2

as

+

et

)

al

l

o

a

r

dc

.

2

as

+

et

)

a

ll

n

e

t

d.

2

as

+

e

tr


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2

i

n

(

e. Court will)e cemented and itsconstruction cost will)e included in

construction o" )uildin( costs.". # lon()enc*es to sit"or teams durin(restperiod

iii7 adminton: %esourcesre&uired "or )admintonare6

a. S*uttlecoc+s- approximately#== piecesper year "or 1 court so total == pieces

). 2 2admintonset >includesnet andposts7

c. Flourin( will)e Anc*oredCus*ionedw*ic* will)e ta+en care )y constructionteam and itscosts will)e includedin

construction costs.

iv7 Tabletennis6 %esourcesre&uired "or ta)letennis are6

a. 2 3a)le-tennista)lew*ic* will)e Sta(CentreFold 3a)le-3ennis

3a)le

). alls-==)alls

c. 2 8et o" ecat*lon company

d. Floorin( will)e o" concrete sur"acet*at is covered wit* apro"essional3ara"lex mat and itscost will)eincludedin construction costs

v7 Carrom6 %esourcesre&uired "or Carrom are6

a. # Carrom oard o" Synco idmaster


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2#

). 1/ pieceo" Stri+ero" Synco Si(nature

c. 1/ c*airsand # ta)lestoplayon # )oards

at a time

vi7 Chess: %esourcesre&uired "or C*ess are6

a. # Full set >oard and Pieces7o" Staunton

). c*airsand # ta)lesto sitandplayon# )oards at a time

vii7 Suash6 %esourcesre&uired "or s&uas* are6

a. 1= alls o" decat*lon *avin( 2 yearswarranty

). 2 small)enc*es to sit"or playersdurin(restperiod

Resourcesother than sportsi.e. (ersonnel6

i7 2 instructoreac* "or outdoor (ames

ii7 1 instructoreac*

"or indoor (ames

iii7 2 accountant and cler+

iv7 # mana(er and2 maintenanceperso n

v7 1= wor+ers "or

cleanliness


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2,

. InitialInvestment

0nits Costper Total

(articulars Re-uired 0nit cost

2uildin( 1 ,4==4==4=== ,4==4==4===

Sports ,-uipments:

T ennis:

8et 1 /=== /===

Posts 1 1,/== 1,/==

@mpires C*air 1 B/== B/==

Posts round Soc+ets 1 ,2= ,2=

as%etball:

2oard 1 1B== 1B==

8et 1 110 110

%in( 1 1B== 1B==

adminton:

)admintonset 2 2,== ,===

Table tennis:

Centre"old 3a)le-3ennis 3a)le 2 1#,== 2B===

8et 2 == 1/==

Carrom:

2oard # 1,= /12=

Stri+er 1/ 2,= #===

Chess:

Full set # 1=== #===

$ther Resources:

3a)les-"or c*ess and ta)le 2=== 1/===

C*airs 2 == B/==Small 2enc*es 2 == 1/==

.on(2enc*es / 1,== B===

Total 213!'3

A)ovewrittenare t*e capital expenditurest*at are


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2/

incurredin t*e initial year. As t*ere is no incomeininitial year t*ere *asnt )een any mention a)ove.

3*e a)ove expenses will)e "unded in 161 ratio o"de)t and e&uity. 3*atis *al" t*e money will)e"unded )y mysel"and rest will)e ta+en "rom

mar+et.'. Sourcesof Revenueand ,/penses for

regular years

elow are t*e sourcesof revenue"or t*e 21stcenturyclu)6

i

7

M

e

m)

e

r

s

*

i

p

"

ee

ii7 %evenue

"rom $uiceand snac+

)ar

iii7 Income"romparticipation"ee"or t*e

tournament t*at will)e *eld twice in

a yeariv7 %evenue "rom )an&uet *alls.

v7 %evenue "rom restaurants and )ars.


19/29

20

elow are the sourcesof e/pense "or t*e 21st

centuryclu)6

i7

S

a

la

r

y

o

"

P

er

s

o

n

n

e

l

i

i

7'

le

c

t

r

ic

i

t

y

i

ii


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2

7

M

a

i

nt

e

na

n

c

e

iv7

.eas

e

"or

leas

e*old

la

n

dv7

A

dv

er

tis

e

ment

ex

pens

es

vi7

M

at

er

ial


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2B

s

v

i

i7

!

"

"

i

c

e

ex

p

en

s

es

9ence a)ove are t*e sources "rom w*ic* revenue

will)e earned and

expense will)e done every year. 3*eremi(*t)esome unseen expenses and revenue in t*e )usiness

laterw*ic* will)e needed to added in t*e cas* "lowstatements.

'.1. embershippac%ages

elow are t*e mem)ers*ip pac+a(es t*at will)eo""ered to t*e customers6

i4 *iamond (ac%age

a. Activities include-All sports "acilities and


22/29


23/29

1

iii4Silver (ac%age

a. Activities include-All sports "acilities

and "reeparticipationin all t*e eventsdone )y 21stcenturyclu).

). Mem)ers*ip"ee- %s. 24==4===

c. 2ene"its- 8o time constraini.e.can comeanytime t*ey want.

Special o""ers will)e (ranted to t*em"rom time to time.

Mem)ers*ipcard can )e used )y only1mem)er w*ose name must )ere(isteredin advance. 3*us only 1 personcan ta+e )ene"ito" a sin(lemem)ers*ip4in s*ort t*is is a +ind o" sin(le

mem)ers*ip.

"ssumptionsregarding

yearly revenuefrom embershipfee6

3otal Mem)ersin "irst year "rom startin( will)e6

i7 iamond Pac+a(e-,= mem)ers

ii7 olden Pac+a(e-12= mem)ers

iii7 Silver Pac+a(e-,= mem)ers

Assumptionsre(ardin(revenue "rom 'vents6

i7 Int*e "irst year t*ere will)e #==

entriesat eac* event t*at willpay

participation"ee.


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2

ii7 Participation"eeis %s.,== per person.


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. 6inancial data:

(ac%age emb (ac%ag

Incom

iamond Pac+a(e ,= ,===== 24,=4==4===

olden Pac+a(e 12= ===== 4/=4==4===

Silver Pac+a(e- ,= 2===== 14==4==4===

Total !!2 37127227222

.!. Salary ,/pense estimates are as below for 1styear

:

8ea

r1

9ob (erso

ns

ontly

Salary prsn

Total

8rly

salry

Instructors 1= 1==== 12=====

;uiceD

1 === /===

Accountant 2 1,=== /====

Cler+ === 2===

mana(er # 2,=== 12=====maintenanc 2 1,=== /====

Cleanliness 1= 2=== 2#====

Total &;


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#

"ssumptionsta%en in cash flow:

i7 !""ice expense increases)y 14==4=== every year.

ii7 Materialsexpense increases)y 24==4=== every year.

iii7 Advertisementexpense increases)y 24==4=== every year.

iv7 ;uiceand snac+ )ar revenue increases)y 24==4=== every year.

.'. ,stimated Cash 6low for yea

rsis b

elow6

8ears

(articulars 2 1

)alance2E" -

,=102#

,0

Revenue:

mem)ers*ip "ee 01====

==

%estaurants and )ars 2=====

==

'vents =======

Total 2 ,220,#

, /penses:Salary &;


27/29

,

;. "R=,TI>5 STR"T,5I,S :

1: (rint media

Adervertisements in newspapers

Print )anners

! : *igital media

3elevision ads >rand am)assador7

%adio ads durin( pea+ *ours travellin(

!nline ads >Face)oo+4youtu)e4twitter4myntra.com4$a)on(.com7


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/

3. (ro)ect Control6

Pro$ectcontrol is very important"or any pro$ect)ecause i" t*ere will )eno control even t*e well plannedpro$ectmay (o *aywire. Control is t*e

process o" comparin(actualper"ormance a(ainstplanto identi"ydeviations4 evaluatepossi)lealternativecourses o" actions4 and ta+eappropriate corrective action.

Control Process will +eep c*ec+ on t*e "ollowin( issues6

i7 Customer satis"action on t*e issuessuc* as "acilitiesprovided4

sta"" )e*aviour4instructors$o)4 etc. 'ven t*e employeeswill

)e as+ed t*eirsatis"action level and w*et*er t*ey *ave anyissueswit* mana(ement or any su((estion t*ey want to(ive.

ii7 3*erewill )e c*ec+ on "inancial issuessuc* as cost and revenue.

:*et*er t*ey are incontrol or (oin(out o" t*eplanned)ud(et.

I"

t*ey will)e (oin(out t*an proper measures will )e ta+en in

order to +eep t*em in control.

iii7 2estuality serviceat reasona)leprice6Mar+etresearc* will

)e conducted every year or /mont*ly to c*ec+ w*at

tec*nolo(your competitors are usin(and at w*atprice

t*ey are providin( t*ese services.

iv7 Proper control will )e +ept t*at t*ere is proper co-ordination

)etween di""erent sta"" mem)ers and t*at w*ole or(ani5ationwor+s "or one o)$ective- providin( &uality service to t*e

customers.


29/29

0

3. ibliography

elow are t*e re"erenceso" t*e sources "rom t*e data *as )een

collected6

1. $olly(ym+*ana.com

2. $u*u(ym+*ana.com

. t*eclu).com#. +*ar(ym+*ana.com

,. e)ay.com

6. *tt p6EEwww.s&u as*(ame.in"oEs&u as*li)raryE1#E0

7. *tt p6EEwww.sports+now*ow.comE)admin tonEdimensionsE)adminton-cou rt-dimensions.*tml

. *tt p6EEen.wi+ipedia.or(Ewi+iE2as+et)allGcourtB. *tt p6EEen.wi+ipedia.or(Ewi+iE3ennis
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