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Your Content is…..

More Valuable Than Stocks, Bonds & Real Estate

Bernie BorgesFind and Convert

@berniebay • #cmworld

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Content Marketing is Good for Business

And, content marketing is good for your career!

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Traditional Net Worth

Measured through monetary instruments

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Content is Your Career Currency

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“You Are What You Eat”

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Just One Word

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Content Rules

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Questions to answer

• How does content marketing apply to my career?

• Is content marketing for career enhancement self serving or beneficial to my employer?

• How do I develop a content marketing plan for my career?

• How can I promote my content without appearing as self promotional?

• How do I know if I'm on track or off base with my content in my career plan?

• How do I learn more about how to develop a content marketing plan for my career?

• Who are some examples of people who know how to use content marketing in their career?

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3 Strategies

• Your content portfolio = tangible assets• Promote your “tangible assets”• Focus on a growth strategy (ABPC)

ALWAYS BE PRODUCING CONTENT

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Tangible Assets

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Tangible Assets

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Tangible Assets

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Tangible Assets

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Promote Your Assets

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Promote Your Assets

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Promote Your Assets

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Growth Strategy

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Growth Strategy

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Growth Strategy

http://atech.com/blog/a-chat-with-ibms-shaku-selvakumar-about-impact-2011

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Editor IBM Impact Blog

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Personal Blog

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Leveraging Online Content Channels

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Slideshare Content on LinkedIn

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Growth Strategy

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Growth Strategy

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Growth Strategy

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Growth Strategy

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Growth Strategy

“Marketing is so dependent on a whole eco system of people and companies.”

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What’s Next For You?

• Set goals• Embrace content as a career strategy• Produce asset portfolio

– At least 2 assets

• No excuses!• Learn from others• Take action!

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Bernie Borgesbernie@findandconvert.com