Cosmetics Advert

Charlotte Bennett

What the product is?

• Perfume/fragrance

• Unique

• Smells absolutely gorgeous

• Bottle appropriate to carry around

What is the target audience?Targeting .. • Females • Ages 25-35 • Sophisticated • Successful• Feminine • Sexy• Confident• Elegant• Outgoing• Girlie

Not Targeting …

•Sporty people

•Shy people

Appeal And Connotations

• Seductive / Sexy

• Elegant

• Dangerous

• Glamorous

• Flirtatious

• Dominant

• Feminine

Mood board

Fonts