ECOMM 2015 Hard evidence

COST-BENEFIT ANALYSISHard evidence for the soft approach

ECOMM 2015 Hard evidence

HOW TO SPEND YOUR MONEY EFFECTIVELY?

A cycle bridge?

A parking garage?

Mobility management?CARE?

ECOMM 2015 Hard evidence

ADVANTAGES COST-BENEFIT ANALYSIS• Make subjectieve arguments objective

• Substantiate your choices

• Express apples and oranges in one unit (monetary wealth effects); Pro and cons at a glance

• Tackle ‘no go’-ideas in an early stage

• Support optimalize, prioritize and order

• Show which party has the benefit of the measure and which party bears the costs

• Show uncertainties and risks

ECOMM 2015 Hard evidence

FEAR OF CBA

Expensive

ECOMM 2015 Hard evidence

FEAR FOR CBA

Poltics fear ……. technocracy takes over

ECOMM 2015 Hard evidence

WIKKEN EN WEGEN (DELIBERATING AND WEIGHING)

Advantages of CBAWithout the disadvantages

www.wikken-wegen.nl

ECOMM 2015 Hard evidence

RESULTS OF CBA WITH MM

• Investing in Mobility Management has in almost all cases involved a very positive CBA result

• Shift car to bike:Inside built-up area gain €0,41 per kmOutside built-up area gain €0,07 per km

• Shift public transport to bike:Inside built-up area gain €0,51 per kmOutside built-up area gain €0,47 per km

• Might be even more (health effects underestimated)

ECOMM 2015 Hard evidence

CBA-BICYCLE-TOOL

Traffic safety

Noise

Air pollution

Subsidies and taxes

Life expectancy

Productivity

Network effects

Ben

efits

Ben

efits

Ben

efits

Ben

efits

Ben

efits

Ben

efits

Cos

ts

Cos

ts

Cos

ts

Cos

ts

Net

gai

n

Net

gai

n

Net

gai

n

Net

gai

n

Shift car to bike Shift bus to bike Shift car to bike Shift bus to bike

Built-up area Outside built-up area

ECOMM 2015 Hard evidence

APPLIES TO ALL KINDS OF MM

• Avoiding peak traveling (spitsmijden)

• Teleworking

• Park and Ride and Park and Bike

• Chain transports

• ….

ECOMM 2015 Hard evidence

THE CHALLENGE

• How to use CBA to persuade politicians and citizens about the advantages of Mobility Management

• Are you persuaded?