MAY 2014

ArgentinACountrY And SeCtor AnAlYSiS report

2014 dFS Services l.l.C. national Congress Building, Buenos Aires, Ar

SeCtor AnAlYSiS overview

Diners Club International® is owned by Discover

Financial Services® (NYSE: DFS), a direct

banking and payment services company with

one of the most recognized brands in U.S.

financial services. Established in 1950, Diners

Club International became the first multi-purpose

charge card in the world, launching a financial

revolution in how consumers and companies

pay for products and services. Today, Diners

Club® is a globally recognized brand serving the

payment needs of select and affluent consumers,

offering access to more than 512 airport lounges

worldwide, and providing corporations and

small business owners with a complete array of

expense management solutions. With acceptance

in more than 185 countries and territories, millions

of merchant locations and access to over 1M

cash access locations and ATMs, Diners Club is

uniquely qualified to serve its cardmembers all

over the world.

We realize our customers, especially those in

the corporate sector, desire ease of card use

when traveling globally. In recognition of this

need, Diners Club continues to increase card

acceptance in the travel and entertainment

(T&E) sector. Additionally, we are optimizing

geographical and sector penetration within

select markets.

This Country and Sector Analysis report serves as

a quarterly guide to merchant acceptance within

select countries. This report provides a snapshot

of acceptance at travel and entertainment

(T&E) merchants which had a minimum of one

transaction over a rolling 12 month period.

Additionally, we have added an external source,

Lanyon1, as a source for the hotel sector.

1. lanyon is a leading provider of content and spend management solutions to the travel, transportation and

hospitality industries.

2014 dFS Services l.l.C.

Buenos Aires, Ar

tABle oF ContentS

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

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04 HotelS

06 reStAurAntS

08 CASH AdvAnCe

05 retAil

07 trAvel And trAnSportAtion

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ArgentinA – HotelS4

the following provides a current snapshot of diners Club acceptance at major hotel chains. there is also strong coverage in the top domestic chains and independent establishments, some of which are also highlighted below.

Dazzler HotelsDesign Hotels

Hotel Pulitzer Buenos AiresFour Seasons HotelsHilton HotelsHoliday Inn

Holiday Inn ExpressHoward JohnsonHyatt International

Inter-Continental HotelsLeading Hotels of the World

Alvear Art HotelAlvear Palace HotelFaena Hotel & Universe

Melia HotelsMgallery Collection

Caesar Park Buenos AiresNH Hotels

Preferred BoutiqueHotel Club Frances

PullmanHotel Casino Pullman City Center Rosario

Ramada InnsSheraton HotelsSofitel

MAjor CHAinS

2014 dFS Services l.l.C.

Misiones, Ar

independentS

1495 Apart725 Continental HotelAmerian Buenos Aires Park HotelAntares Apart HotelApart Hotel CongresoApartments Park SuitesArgenta Suites BelgranoArgenta Tower Hotel & SuitesAspen SquareAustral PlazaAxel HotelAzur HotelBabel SuitesBisonte PalaceBuenos Aires Wilton Palace HtlCambremon HotelCatalinas SuitesChateau Blend HotelComodoroDesign Suites Buenos AiresDolmen HotelEl Conquistador HotelEmperador Hotel Buenos AiresEtoile Hotel RecoletaExecutive Hotel

Feirs Park HotelFertilia Downtown ApartamentosGran Hotel ArgentinoGran Hotel PresidenteGrand Boulevard HotelGrand King HotelHollywood Suites And LoftsHotel Austral ExpressHotel Carsson Buenos AiresHotel ComahueHotel Del CascoHotel IrunaHotel Jacaranda SuitesHotel LibertadorHotel MaderoHotel PatagoniaHotel Plaza RealHotel PresidenteHotel PrincipadoHotel Regal PacificHotel SheltownHotel Torres De MantialesIlum Experience HomeLafayette HotelMayflower Suites

Merit Majestic Hotel RosarioNido Del CondorPalermo Suites Buenos AiresPanamericano Hotel And ResortPark Elegance Unique HotelPark Tower Buenos AiresPestana BarilochePestana Buenos AiresPlaza Hotel Buenos AiresPolo Suites By HollywoodReconquista Plaza HotelRegente Palace HotelRegis Orho HotelReina Victoria SuitesRos Tower Hotel Spa & Convention CenterSan Isidro Plaza HotelSan Nicolas Plaza HotelSavoy HotelSolar De La PlazaThe Hotel Aeroparque Inn & SuitesUrquiza Apart Hotel & SuitesViamonte Buenos Aires ApartmentVilla Sofia Resort & SpaWindsor Hotel and Tower

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ArgentinA– retAil5

diners Club is widely accepted at retail stores and luxury brands and continues to grow the retail footprint.

AdidasAf JeansAkiabaraArkakaoBaires TopBelgramBella LuzBranleyBritchesBruggiBuonaseraButiCalzados BatistellaCalzarteCappioCardonCaro CuoreCastellanasCebraChangomasCheekyChristian DiorCity Kid’sClan LarretaCotoCoto Sucursal Crater Cristobal ColonCuesta Blanca SbaDarcos TangoDibDisco Dot StoreDulce LugarEasy RivadaviaEbel ParisEess ArguelloEl PotroEtiqueta NegraExpressExtra LargeFabrizziFamularoFarmacia FenixFila First FashionGiessoGola-PenguinGrandes Sastrerias Art

GuanteHalseyHard Rock Cafe HavannaHiper India StileIsadoraJuanita JoJuleriaqueJust Fort SportKevingston MujerKeywhossKimanu KoolsLa BohemiaLa VenecianaLacosteLegacyLenceria KarunLevi’sLibreria ConcentraLibreria PaidosLuna LlenaMaggio & RossettoMagnetoMaidenformMamuschkaMaria SixtoMarkovaMateriaMauro SergioMaybeMc ShoesMicaMino And CompanyMirianMr SweaterMuaaMundo ModaNikeNitroNonna SaporiNueva SanidadOlguimarOne StepOrixOrtopedia OssiraPal ZileriPaula Cahen Danvers

Pepe JeansPequePerfumeria CelestePlateanet/MetroPlaza Vea PlopPonyPretPrototypePrunePumba La LumbaRapsodiaRiciky SarkanyRochas PacificoRojoRoshRossi RossiRuben LibrosRuben PortelaSodimac Cordoba SolidoSpaceballSport One NecocheaStylettoSudSuper Vea Supercenter Supermercado BecerraSweetTarquinoThesisThorTienda Boutique TimberlandTodo ModaTommy HilfigerTravesurasTrend StoreUssVariedadesVia UnoVicente LopezVitaminaWal MartWanama RevolutionWhossWineryYachayZaraZoom

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ArgentinA – reStAurAntS6

diners Club is widely accepted at many restaurants and continues to grow the restaurant footprint.

Acapulco RestaurantAires CriollosAl Estilo CriolloAmbiguAmici MieiAmorindaAngusAzul ProfundoBabiecaBahia MaderoBaldomeroBar AlemanBarbacoaCasimiroCatulo TangoCavas Resto & WinesCeiboCevicheChecho Resto AsadorChenaut 1878ChichiloChilaChiquilinChristopher GrillCilantroDel FuerteDesiderioDias De ZapataDiscretoDon MolinaDon ToribioDoppelgangerDos EscudosDown Town MatiasEl AlgibeElena Ponyline RestEstancia La FlorenciaEstelaEstilo CampoEstilo CriolloExedraFacundoFilippoFiloFlorentinoFlorida GardenFlorida StreetFranz PeponeFriends

Furst Gisela LorenaGambrinus RestaurantGatsby Recoleta MallGazebo AbastoGelido-Full CelularGeronimoGiani Y VittorioGirulaGourmetGregorian GroupHabannaHavannaHollyI Fresh MarketIbericoIl FratelloIrish ClubIsabel Carne ArgentinaKaffir ThaiKaizenKansasKenosKFCKikaLa AldeaLa BaitaLa BisteccaLa BlanquitaLa CaballerizaLa Nueva CalesitaLa PopularLa Posada Del CentroLa VizcachaLa Vuelta De HaedoLarretaLas ChapasLas CortaderasLas NazarenasLas TinajasLas Tres JotasLe Pain QuotidienLegrillLinguiniLo De RosendoLo Mejor Del CentroLomos 22LonconillaLorenzoLos Chilenos

Los InmortalesManjar SrlManu SaMaquiaveloMargaritaPiazzolla TangoPicnicPiegariPizza CalaPlazaunoPompeiProsciuttoRio CafeRistreto BarRocoRodi Bar SrlRodizioRosa NegraSaldarSan CayetanoSan Miguel PlazaSavoy Grand CafeSbux PeruSimoneSintaxisSishiclubSofiaSorrento MaderoTante NinaTempoTendemThe Coffee StoreThe KilkennyTonnoToscano CafeTratoria Dela FamigliaTriferto PeatonalTrixieTucsonUnico BarUnikUtopiaVicenteVilla MayorVioletaVizno SaWendysZafarranchoZitto

2014 dFS Services l.l.C.

Buenos Aires, Ar

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ArgentinA – trAvel And trAnSportAtion7

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

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diners Club is accepted at several travel related merchants and continues to grow the travel footprint.

Air Canada Air FranceAlitaliaAmerican AirlinesAvianca

Continental AirlinesConviasaCopa AirlinesEmiratesIberia

KLMLan AirlinesLufthansaSouth African AirwaysUnited Airlines

Airlines

Angeles Rent A CarAvis Rent A CarBudget Rent A Car

Cardinal ServicesEuropcarHertz

M & P Rent A CarMaximo Rent A Car

Rental Cars

Autotransportes Aventura AndinaBasa Costera CriollaColonia ExpressCross RacerEmpresa G Y M TransfersIemanja

La TostadengceLa Veloz Marga MercobusNueva ChevallierPasajes En BusPatagonia TransferRemiservis

Roberto SidoliRucanTransfer ExpressTurismo RayantuUteVip Car

Taxis

ActitoursAlways GlaciersAmichiAntarturArgentina Rafting Argentina Trendy TravelBariloche Select

Colonia ExpressConseIguazu ArgentinaLes AmisLisan TourMetropolitan TouringQuality Travel

Rotamund Rumbo Savarin TurismoTravel Line ArgentinaWalker Travel

Travel Agencies

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2013 DFS Services L.L.C.

ArgentinA – CASH AdvAnCe8

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

iguazu Falls, Ar

CASH AdvAnCe

Diners Club cardmembers can withdraw cash from over

9,000 ATMs in Argentina.

If you have questions about acceptance, or you have

encountered preferred establishments that currently do

not accept Diners Club, please contact us. Our sales

team will get in touch with the establishment to negotiate

Diners acceptance.

dCiACCeptAnCe@diSCover.CoMSend All inQuirieS to

ContACt uS

HttpS://www.dinerSCluBCASH.CoM/loCAtor/SeArCH.doeasily locate the AtMs in Argentina by accessing the dCi global AtM locator at

AtM pArtnerS

Banelco Citibank Link Cono Sur