MAY 2014

vietnAMCountrY And SeCtor AnAlYSiS report

2014 dFS Services l.l.C. vinh trang pagoda, vn

SeCtor AnAlYSiS overview

Diners Club International® is owned by Discover

Financial Services® (NYSE: DFS), a direct

banking and payment services company with

one of the most recognized brands in U.S.

financial services. Established in 1950, Diners

Club International became the first multi-purpose

charge card in the world, launching a financial

revolution in how consumers and companies

pay for products and services. Today, Diners

Club® is a globally recognized brand serving the

payment needs of select and affluent consumers,

offering access to more than 512 airport lounges

worldwide, and providing corporations and

small business owners with a complete array of

expense management solutions. With acceptance

in more than 185 countries and territories, millions

of merchant locations and access to over 1M

cash access locations and ATMs, Diners Club is

uniquely qualified to serve its cardmembers all

over the world.

We realize our customers, especially those in

the corporate sector, desire ease of card use

when traveling globally. In recognition of this

need, Diners Club continues to increase card

acceptance in the travel and entertainment

(T&E) sector. Additionally, we are optimizing

geographical and sector penetration within

select markets.

This Country and Sector Analysis report serves as

a quarterly guide to merchant acceptance within

select countries. This report provides a snapshot

of acceptance at travel and entertainment

(T&E) merchants which had a minimum of one

transaction over a rolling 12 month period.

Additionally, we have added an external source,

Lanyon1, as a source for the hotel sector.

1. lanyon is a leading provider of content and spend management solutions to the travel, transportation and

hospitality industries.

2014 dFS Services l.l.C.

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tAble oF ContentS

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

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06 reStAurAntS

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the following provides a current snapshot of diners Club acceptance at major hotel chains. there is also strong coverage in the top domestic chains and independent establishments, some of which are also highlighted below.

Inter-Continental HotelsJW Marriott

Melia HotelsMelia Hanoi

New World Hotels

Nikko Hotels InternationalNovotel

MAjor CHAinS

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Cherry Hotel IiiEden Saigon HotelEternity HotelFraser Suites HanoiGrand Hotel

Grand Silverland Hotel & SpaLegend Hotel SaigonLiberty 2 HotelMaidza HotelNorfolk Hotel

Palace HotelSapphire HotelSilk Path HotelThe Tray Hotel

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diners Club is widely accepted at retail stores and luxury brands and continues to grow the retail footprint.

Adidas AmartAngel B.E.O. BoutiqueBambou Banh GivralBa-Ri BebeBig C Big C Thang LongBooks & News Buddha GalleryBurberryC&TCara JewelryCentral Mart

Coco SilkDiva SilkFashion NaadfFashion Style Ginkgo StoreGreen PalmHa Dong SilkHermes BoutiqueIntimex Khai Silk BoutiqueKim Do GalleryLevisLong Silk Cloth Lotte MartMetro Bien HoaNasco Stone

New ChoNikeOut Door PandaParkson CantavilParkson ParagonParson Company LimitedPhu Nhuan JewelryPhuong Nam LacquerPhuong Su JewelryRainbowRed LotusVietmartWatches-SunglassZara

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diners Club is widely accepted at many restaurants and continues to grow the restaurant footprint.

Alto Heli BarAnh Duong Mai RestaurantAu Manoir De KhaiBaba KitchenBasilicoBen ThuyenBenten RestaurantBobby Chinn RestaurantChill Sai GonCirrus SkyCity House CafeDuong MaiFacos Nasco Gia RestaurantHana Restaurant

Hang Thuy DuongItalian RestaurantKaminumayaKy Y RestLouisiane RestaurantMiss SG RestaurantNam RoiNha Hang Ocean PalaceNhahang Thien QueNorfolk RestaurantOffshorePhi Lu RestaurantQuan An Que HuongRachel RestaurantSai Gon Restaurant

Sailing ClubSaint - Honore Seoul GardenSeoul House RestaurantShri RestaurantSilverland Central RestaurantSky Cafe & RestaurantStar CafeStrata Meet And EatSyrena RestaurantTokyo Deli Villa RestaurantWine BarYoshino Japanese

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vietnAM – trAvel And trAnSportAtion / CASH AdvAnCe7

the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

diners Club is accepted at several travel related merchants and continues to grow the travel footprint.

Airlines

China Southern Airlines Phong Ve Vietnam Airlines Thai Airway International

Travel AgenciesDao Travel AgencyEthnic Travel

Royal Land Travel Viet Journey Travel

CASH AdvAnCeDiners Club cardmembers can withdraw cash from over 2,000 ATMs in Vietnam.

AtM pArtnerS

Citibank Vietcombank Vietinbank

HttpS://www.dinerSClubCASH.CoM/loCAtor/SeArCH.doeasily locate the AtMs in vietnam by accessing the dCi Global AtM locator at

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the information contained in this document is confidential and proprietary and is based on internal and external research. Any unauthorized use, copying, dissemination or disclosure of this information is strictly prohibited. diners Club international® does not give any warranties or representations (express or implied) with regard to the accuracy, quality, timeliness, reliability or completeness of any information contained in this document.

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If you have questions about acceptance, or you have encountered preferred

establishments that currently do not accept Diners Club, please contact us.

Our sales team will get in touch with the establishment to negotiate Diners

acceptance.

dCiACCeptAnCe@diSCover.CoMSend All inQuirieS to

ContACt uS