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Course book

SPRING 2014 (SEMESTER 2: 2013-2014)

For Incoming Exchange Students

Hogeschool van Amsterdam

Amsterdam University of Applied Sciences

School of Economics and Management

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Welcome to the School of Economics and Management of the Amsterdam University of Applied

Sciences (Hogeschool van Amsterdam). The School of Economics and Management offers education

to about 14,000 students. It is not only the largest school of the Amsterdam University of Applied

Sciences (AUAS) but also the largest faculty of business-students in the Netherlands.

We are proud to offer our incoming students a wide variety of business-related courses in for instance

Marketing, Finance, Economics, Human Resources, ICT, etc. Moreover, we hope that you will benefit

from the Dutch educational approach, our dedicated lecturing staff and your fellow students. All of

which is meant to enable you to successfully study and live in one of the vibrant hearts of Europe.

Enjoy your time with us!

Postal Address:




International Centre, (Back office: room 4.109)

P.O. Box 22575

1100 DB Amsterdam Z.O.

The Netherlands

Visiting Address:

Fraijlemaborg 133

1102 CV Amsterdam Z.O.

Telephone : +31 (0)20 523 6960

Fax : +31 (0)20 620 6801

E-mail : [email protected]

Website : www.hva.nl/sem-exchange

mailto:[email protected]

http://www.hva.nl/sem-exchange

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Table Of Contents

Part Content Page

A Selecting Courses 4

1 Introduction 4

1.1 Requirements 4

1.2 Academic Calendar 4

2 Registration for Classes 4

3 Elements of the Course Description 6

3.1 Course Name and Module Code 7

3.2 ECTS credits 7

3.3 Examinations 8

B Minor descriptions (minor = fixed programme)

1 Business of Sports and Events (BSE) 11

2 Business Process Integration (BPIm and BPIf) 13

3 Building Partnerschips in China (BPiC) 16

4 Cross Cultural Business Skilss (part time) (CCBS) 19

5 Entrepreneurship (Ent) 20

6 International Financial Management (IFM) 23

7 International Marketing (IM) 26

8 Latin American Business Studies (LABS) 27

9 Human Resource Management in the Global Context (HRMiGC) 31

10 Business English (part time) NEW! 33

C Sports for Exchange Students 35

D Modules 36

Short overview courses (modules), incl. codes and ECTS credits 37-39

Module descriptions (course descriptions) 40-226

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Part A Selecting Courses

This course book provides general instructions on the course enrolment, the organisation of tests and

brief descriptions of all courses which are available for incoming students during the Spring semester

of the academic year 2013-2014. Please note that all the information in this course book may be

subject to change.

1. Introduction

1.1 Requirements

Before students start selecting courses, they should have checked all requirements set by their home

institute.

The selection of candidates is the responsibility of the home institution. The home institute ensures

that students are prepared appropriately for the study abroad programme (academic standard,

language proficiency, motivation etc.). However, the host institution reserves the right to reject any

student whom it considers not meeting its minimum standards, be it academic standards or language

ability.

1.2 Academic Calendar Spring semester 2014 (under reservation!)

Spring 2014 = SEMESTER 2 (of the academic year 2013-2014) Students are strongly advised to check the most actual schedule on intranet: https://dlwo.dem.hva.nl/en/study/time-tables/

Arrival day at Schiphol Airport (+ check in at accommodation)

Wednesday 29 January 2014

Introduction at HvA (mandatory) Thursday 30 January 2014 (morning)

ISN – Amsterdam introduction Thursday 30 January (afternoon) – Saturday 1 February 2014

Start lectures Monday 3 February 2014

Spring Break 24 February – 2 March 2014

Good Friday (no lectures) Friday 18 April 2014

Easter Monday (no lectures) Monday 21 April 2014

King’s Day Saturday 26 April 2014

May Holiday 28 April – 4 May 2014

Liberation Day (no lectures) Monday 5 May 2014

Self study week Monday 12- Friday 16 May 2014

Final exams (3rd

& 4th

year students, exchange students & main phase IBS)

Monday 19 May- (incl.) Wednesday 28 May 2014

Ascencion Day (no lectures) Thursday 29 & Friday 30 May 2014

Whitsun Monday (no lectures) Monday 9 June 2014

Resit exams Monday 16- (incl.) Friday 20 June 2014

End Spring semester 2014/start Summer Break

Monday 14 July 2014

Please bear in mind that it is NOT possible to start the exchange programme later than two weeks

after the start of the lectures. After this date (14 February 2014), the student has missed too many

lectures, and project groups have already been formed in the first week of the semester. When

booking flights, please keep the dates mentioned above in mind. Exam schedules cannot be

adjusted to suit an early departure! It is not possible to do an Amsterdam University of Applied

Sciences exam abroad.

Therefore, we strongly advise to our incoming exchange students to stay in Amsterdam until

14 July 2014!

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2. Registration for Classes

The School of Economics and Management generally offers education in small to medium-sized

classes. Some courses are offered more than once to give a larger number of students the opportunity

to attend the course. This means that students do not only register for a specific course, but at the

same time they also need to register for a specific day and time at which the concerned course is

offered.

Our School of Economics and Management uses an online registration method for the courses and timetabling, the Time Table Assembly (TTA). After being accepted, you will receive a login name and password which gives access to the enrolment site. Within a specified period of time you will register for courses and thus make your own personal timetable. PLEASE NOTE THAT THE TIME TABLE ASSEMBLY WILL NOT OPEN BEFORE 9 JANUARY 2014. IN OTHER WORDS; IT IS NOT POSSIBLE TO REGISTER FOR THE COURSES BEFORE THIS DATE!

In theory, it is possible to compose your own programme out of the courses described in the course book. This course offering is under reservation, since slight changes and timetable clashes might occur. However, as there are many alternatives, this should not constitute serious problems. In principle, registration and timetabling are not open for changes after closing time.

As a rule, a total of 30 ECTS credits is regarded as an appropriate study load for one semester. The

maximum amount of ECTS credits is 33.

Apart from taking individual courses, it is possible to take a so-called minor. This is a one-semester (=

30 ECTS) study programme which consists of a number of fixed, pre-selected courses focusing on a

specific field of study. The minor consists of a number of courses, it is not necessary to pass the full

minor programme to obtain grades for the courses.

The courses you choose constitute your examination programme for the semester.

In the Time Table Assembly, you see different columns and rows. These are the lecture hours. Each

lecture hour takes 50 minutes. The lecture times (the numbers) (except for the part time modules;

these are in the early evening!) are as follows:

Lecture Hour Lecture Time

1 08.30-09.20

2 09.20-10.10

3 10.10-11.00

4 11.00-11.50

5 11.50-12.40

6 12.40-13.30

7 13.30-14.20

8 14.20-15.10

9 15.10-16.00

10 16.00-16.50

11 16.50-17.40

12 17.40-18.30

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The other elements of the Time Table Assembly refer to the name of the course, the teacher who is

lecturing it and the class room. In addition, information is provided about the number of available

places of that specific class and the number of students that already have enrolled for that class.

We strongly advise you to make a printout of your selection after completion. Do not forget to bring a

printed version of your personal timetable to Amsterdam!

Further instructions on how to register for courses/classes will be emailed to students individually after

admission.

3. Elements of the Course Description

The course descriptions contain information about the key subjects of the course, prerequisites,

learning goals, assessment matters and the credits awarded on successful completion.

Example:

See for example Mon 3, 4, 5: OAM BDT 1001

(0/30)

The box runs from Mon 3 until Mon 5, this means that this course is lectured on Mondays from the 3rd hour until and

including the 5th hour (= 10.10 hrs.-12.40 hrs.)

OAM: abbreviation for course code OAMVH2ES01 (which is Organisation and Management);

BDT: code of the lecturer, in this case Mr. Bout;

1001: number of the classroom;1001 is on the first floor (1), classroom nr. 001

(0/30): there are 30 places in that class and – so far - no students have enrolled.

If all places are taken, you can put yourself in queue for one course, see for example:

Mon 7,8,9, MAB UNG 3029.

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3.1 Course Name and Module Code

Course name and module codes can be found in the heading of the course descriptions. The three-

letter code relates to the name of the subject, which is followed by an exam code.

Please note that the (names of the lecturers) can change at the beginning of each semester. Therefore,

we always advise students to ask the lecturer for his/her name and e-mail address during the first

lecture.

3.2 ECTS credits

Below the module code, you will find the number of ECTS credits which are assigned to the module.

ECTS stands for 'European Credit Transfer Systems', and was developed as part of European Union

(EU) programmes to promote student mobility. It functions as an internationally recognized standard

for describing and weighing courses, meant to facilitate exchanges of students (particularly between

EU member states). The ECTS-system is based on the complete workload of the average student,

including lecture attendance, practical work, personal study and reading for exams. In the ECTS-

system, one credit represents a twenty eight-hour working week, and the standard workload for one

semester is 30 credits.

Grading system in the Netherlands

The School of Economics and Management applies the Dutch grading system. Grades are awarded

on a scale from 1 to 10, in which 1 represents the worst possible result, and 10 a brilliant performance.

The minimum for a pass is 5.5.

On the final transcript with grades (= grade list) only round figures will feature. As an example, a grade

between 6.0-6.4 will be rounded down to a 6, a grade between 6.5-6.9 will be rounded up to a 7.

Example: SMK V H2 EL 04

SMK = Strategic Marketing;

V = Regular fulltime study programme; (V= voltijd = fulltime)

H2, S2, S3 or S4 = 3rd

/4th year of study;

EL = IBL department;

04 = internal code.

The courses offered are selected from several departments or relate to a minor:

ES = IBMS – International Business and Management Studies

EL = IBL – International Business and Languages

FA = IFM – International Financial Management

TA = TMA – Trade Management Asia

IM = IM – International Management

MN = Part of a minor

The basic principles of ECTS are summarised in the ECTS Key Features. More detailed

guidance, answers to frequently asked questions and examples of good practice can be found

in the ECTS Users' Guide published by the European Union.

http://ec.europa.eu/education/lifelong-learning-policy/doc/ects/key_en.pdf

http://ec.europa.eu/education/lifelong-learning-policy/doc/ects/guide_en.pdf

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The Dutch grading system, uses from elementary to university education the 1 to 10 scale in the

following table, in which 10 is the highest grade, 6 the minimum pass and 1 the lowest grade. However

9’s are seldom given and 10’s are quite rare. 1-3’s are also not very often used.

Official Dutch grading system:

10 = Excellent

9 = Very good

8 = Good

7 = Satisfactory

6 = Sufficient

5 - 1 = Fail

Sometimes grades are not given but achievements are expressed in words. If that is the case a V is a

pass and a VR is an exemption. The level of achievement is not specified above the minimum level.

The grading table requires universities to keep track of their grading practice and culture, which is

good practice in many institutions across Europe. The ECTS grading table allows for simple,

transparent interpretation and conversion of grades from one system or context to another, and

therefore does justice to the level of academic performance of all learners. Used correctly, it bridges

different grading systems as well as different cultures in the European Higher Education Area and

beyond.

The grading table presents how many students (in percentages) receive a specific grade. This

provides all necessary information to convert the grade in any local grading system.

I.

* based on the total number of grades awarded in the degree programmes during four preceding

years.

Credit System:

A student's workload is measured in ECTS credits. According to Dutch law, one credit represents 28

hours of work and 60 credits represents one year of full-time study. One semester is 30 ECTS.

3.3. Examinations

As a rule, the students' progress or final results are assessed by examinations held at the end of the

course. Some courses, however, contain or consist entirely of practical work. In those cases, students

performance is assessed per individual or per group (group work), or on the basis of continuous

assessment.

The (usually written) exams at the end of term are scheduled centrally for all groups together; many

practical tests are held in the course of the semester.

During the academic year there are four exam periods for incoming study-abroad students:

National / Amsterdam

University of Applied

Sciences Grades

Total number

awarded in reference

group

Grading percentages*

10 12,130 1%

9 62,417 5%

8 285,692 22%

7 509,989 40%

6 414,066 32%

Total 1,284,294 100%

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Spring 2014 / semester 2: Final exam period in May 2014, centrally organized

Spring 2014 / semester 2: Resit exam period in June 2014, centrally organized

A “central” type of exam (or resit) means that the exam is organised by the school, not by a lecturer

individually.

Resit Exams

Students are allowed to do resit exams, only if they have failed the first exam. Generally speaking,

there is a resit opportunity at the end of each semester. The resit exam periode is part of the official

academic year. Please note: Our Spring semester ends officially on 14 July 2014. We strongly

advise all students to stay in Amsterdam until these end dates! We will not adjust exam

schedules nor organise any resit opportunities at distance for students who leave earlier.

Exam Clashes

Due to the fact that the courses we offer are part of different programmes and minors, exam clashes

may occur. If this is the case, please contact the International Centre: [email protected].

If you have any questions, please contact us at [email protected].

Let us conclude by wishing you - also on behalf of the programme managers, head of the international

department, International Centre and teaching staff - a very instructive, successful and pleasant period

at the School of Economics and Management.

With kind regards,




International Centre

[email protected]

Ps:

Each semester, we (International Centre) organize a ‘meet and greet’ for the incoming exchange

students, approximately a month after the lectures have started.

This gives the students the opportunity to first get acclimatized in Amsterdam and to get to know their

new study environment. During this ‘meet and greet’, the International Centre will explain more about

the study system at the HvA and about the Dutch grading system. We strongly advise all student to be

present during this meeting. After the presentation, students can ask questions and will meet the staff

members of the International Centre and the Student Counsellor. And of course, we will invite the

students for a drink and some real Dutch ‘bitterballen’.



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Part B Minor Descriptions (minor = fixed programme of 30 ECTS)

A minor is a one-semester (= 30 ECTS) study programme which consists of a number of pre-selected

courses focusing on a specific field of study. It is not necessary to pass the full minor programme to

obtain grades for the courses.

The following minors (fixed programmes of 30 ECTS) are available in Spring 2014:

1. Business of Sports and Events

2. Business Process Integration

3. Building Partnerships in China 4. Cross Cultural Business Skills (part time)

5. Entrepreneurship

6. International Financial Management

7. International Marketing

8. Latin American Business Studies

9. Human Resource Management in the Global Context

10. Business English (part time) NEW!

To enroll in one of the minors, please contact the International Centre: [email protected]

as it is not possible to enroll for minors with the Time Table Assembly. In your e-mail, please

give your full name (first name and family name) and the name of your home university. And -of

course- give the name of the minor which you would like to follow in Spring 2014.


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Spring 2014 / minor (fixed programme)

Business of Sports and Events (BSE)

The focus of this minor is on sports- and entertainment events on a global scale. Students will be

offered more profound marketing- and business skills in the specialized industry of sports- and

entertainment. After succesfull completion of this minor students will have gained insight and

knowledge regarding current developments, the stakeholders and different business models.

Students will also have gained insight in the close relation between sport and entertainment. Last but

not least students will have gained some working experience related to marketing- and/or business

skills in the sport and/or entertainment market.

During the course of the minor students will be offered: lectures, guest-lectures, workshops, visits to

events and/or venues and the opportunity to work on ‘real’ assignments as junior consultants in a

team for ‘real’ clients. Some visits will be paid to ‘local’ events and/or venues as part of the formal

programme (compulsory to attend, costs will be very limited). A three-day educational trip to London is

organized outside the formal programme (not compulsory to attend, costs will also be limited).

The lecturers involved in this minor use their professional network to secure challenging assignments

and interesting guest-lectures.

The minor Business of Sports and Events programme consists of:

70% : lectures guest-lectures, workshops, assignments (indvidual & group), work on portfolios/papers.

30% : practical project activities as junior consultant in a team. This minor represents 30 ECTS, contact-hours = 240, study-effort = 840 hours (30x28). Enrolment

You cannot make use of the Time Table Assembly to enroll. To enroll, please contact the International

Centre: [email protected] and they will enroll you for all courses that are part of the minor.

Eleven places in the minor Business of Sports and Events are reserved for incoming study-abroad

students. If you have questions regarding the content of this minor, you should contact the responsible

coordinator Nienke van Gerven ([email protected]) directly.

Students will be expected having followed a general marketing and/or business study course for at

least 2 years as part of their programme. We prefer native English speaking students or near native.

If you are not native or near-native but very confident of your level of English feel welcome as well.

Last but not least we expect students to have a passion for sports and/or events.

Modules

1. International Sport Events & Live Music & Dance Events (SEIVH2MN04) ----- 7 ECTS

International Sport Events (part I)

This subject focuses on large global sports events. First of all we will look into the impact and large

scale of these events which attract millions of dollars in sponsor-revenues, huge attention from media

but are also of great importance to society. Why do these cities or countries put themselves forward

as candidate, what is the process from bidding, preparation, execution to leaving a ‘lasting legacy’?

What is the economic and social importance for the upcoming markets such as the BRIC countries?

Live Music & Dance Events (part II)

This subject demonstrates the characteristics and structure of the live music- as well as dance sector.

The lectures are structured around the following themes:

1. Why do we like events? Sociological and psychological background of the striking popularity

and commercial success of events.

2. Mapping the international scene. The industry, the role and position of agencies and artists,

changing business models and some traits of touring.



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3. The business of Dance. This class offers a treaty of scope and depth of dance as a field of

enterprise in the Netherlands.

4. Branding, Identity & Event Marketing. Profiling some of the major Dutch events by alternately

switching from birds-eye-view to looking-glass-view.

Testing: 2 written tests (part I&II) & assessment of papers and portfolio (part I&II).

2. Sponsoring & Media (SPMVH2MN03) ----- 7 ECTS

This subject focuses on current developments in sport sponsoring and media and its stakeholders.

What are the revenue-shares of gate revenues, sponsorship, media rights and merchandising? What

are the differences between geographic markets? What is the impact of regulators? We will have a

closer look at the revenues of top football (soccer) clubs. How do research agencies contribute to the

accountability of investments in sponsorships? Furthermore attention will be given to the close relation

between technology, media and telecommunications. What are the predictions for these sectors for

the current year? What are the different cross-media-types and different media-buying models used by

broadcasters and specifically sport-programming. What is the difference between the business model

of a traditional broadcaster and a broadcaster offering content business-to-business to distributors.

Online search-, video- and display-advertising are hot topics as well as mobile advertising. Finally, the

elements of a TV-format will be explained and applied in a practical group-assignment.

Testing: 2 written tests & assessment of assignments & portfolio.

3. Sustainability in Sport Events (SUSVH2MN01) ----- 4 ECTS

Sustainability is a topic of managerial interest. Companies have to be more and more aware and act

according to social responsibility. Respect for the environment, human rights and social topics are part

of strategic decisions. This development is also very much present at major sports- and music events,

‘leaving a lasting legacy’. The main focus of this subject is giving an insight in developments

organizing sustainable events.

Testing: 1 written test & assessment of assignments & portfolio.

4. Project (PRCVS4MN01) ----- 10 ECTS

This subject of the minor allows students to gain experience as a junior consultant. The knowledge

and insights of the theoretical subjects that will be offered during the course of the minor can be put

into practice in the project. Involved lecturers use their international, professional network to find

relevant and challenging assignments for the project Studency activity. Students will gain experience

working in an international team. Each team will consist of 5/6 students and will be responsible for the

whole process from brief to delivering a final advisory report as well as presentation to the client.

Testing: assessment; delivery of final advisory report, final presentation to client, a group- and

individual assessment will all be part of establishing grade for this subject. The findings of the client

will also be taken into account.

.

5. Financial & Project Management (FPMVH2MN01) ----- 2 ECTS

This subject of the minor allows students to strengthen their financial- and project management skills.

Topics in this course: financial aspects of a businessplan of an international operating sport

organization, pricing and costcalculations of a sport consultancy agency, financing an international

sportevent, project management of events. Students will be able to strenghten their entrepeneurial

skills and apply these skills straight away in their project activities (PRC).

Testing: 1 written test.

Back to Minor Descriptions

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Business Process Integration (BPIm & BPIf)

Business Process Simulation (BPS) is the basic module of the minor. In Business Process Simulation

you become an employee of a virtual company with up to 90 employees. All the activities of the

company are carried out by students. You can be head or employee of a department. Each employee

is also involved in a project. Projects are carried out by employees of different departments. The BPI

minor gives students a deeper understanding of integrated business processes and the use of an

Enterprise Resource Planning (ERP) system. The emphasis is on the integration of logistical, financial,

and personnel processes.

Enrolment

Please note: You cannot make use of the Time Table Assembly to enroll for the complete minor. To

enroll, please contact the International Centre: [email protected] and they will enroll you for all

courses that are part of the minor.

A limited number of places in the minor Business Process Integration are reserved for incoming study-

abroad students. If you have questions regarding the content of this minor, you should contact Mr.

Maarten Noom ([email protected]) or Mr. Dirk-Jan Schenk ([email protected]) directly.

Variants

The BPI minor has two variants:

BPI Management ; Modules: Business Process Simulation, Strategic Enterprise Management, Supply Chain Management, Project Management, and Human Resource Management

BPI Finance for students with a financial background; Modules: Business Process Simulation, Treasury Management, Controlling & Accounting, Strategic Enterprise Management, and Supply Chain Management

Modules

1. Business Process Simulation with SAP (BPS) – 10 ECTS

One of the most important objectives of the School of Economics and Management is to teach its

students to handle business processes. We do that by having the students run a company

themselves. These companies are ongoing concerns with 100% change of personnel each semester.

There are five simulated companies using SAP ERP.

The students are responsible for the day-to-day exercise of their function (for example the sales

employee books the orders) and they also sit in one of the project groups.

2. Strategic Enterprise Management (SEM) - 5 ECTS

Companies must be able to modify their internal functioning quickly in order to react to changes in

external conditions. SEM involves the analysis of the internal functioning in relation to such things as

failure to meet set goals for planned sales and planned costs, and changing economic conditions such

as inflation and exchange rates.

The management must have access to timely, easily accessible, and well-organised management

information in order to be able to take the correct decisions quickly and with care. For this it is

essential to make a well-founded financial plan, to follow this plan, and to take action if necessary. All

of this is required if the company objectives are to be achieved.

In the Strategic Enterprise Management (SEM) module the student learns to develop a financial plan,

at management level, on the basis of historical data and expected economic developments. For this

purpose, Business Planning and Simulation in the SEM module of SAP is used.

The students carry out assignments on the basis of a case study. In the case study, a typical business

situation is outlined with historical data and future expectations.




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The assignments are carried out in teams. These teams can collaborate with teams in their own

school, or nationally or internationally with teams from other institutes. In the process, the student is

faced with various other aspects of management work such as working in a team, communication,

time differences, and cultural aspects.

3. Supply Chain Management ( SCM) - 5 ECTS

The importance of optimising logistical processes is becoming ever greater. Customers demand short

delivery times, and cost considerations dictate that stocks be kept as low as possible. If an important

supplier fails to deliver on time, this can have consequences for the whole chain.

The Supply Chain Management (SCM) module gives the student an understanding of the logistical and

financial processes and their management within the complete business chain. SCM is concerned

particularly with the integration of the supply chain beyond the boundaries of the company.

Various (plan) scenarios are analysed and simulated with the aid of SAP SCM. This makes it possible to

manage the logistical processes optimally.

In addition to the simulation with SAP SCM, a theoretical basis is also provided. A quick scan must be

carried out for best practice in SCM.

3. Project Management (PRM) - 5 ECTS

Project Management is a professional way of thinking and acting to deliver desired results that meet

the agreed quality requirements within the required time and within the agreed budget.ice.

The module Project Management (PRM) teaches the student to keep a project under control,

regardless of the nature of that project and of the environment in which it takes place..

The module consists of a theoretical and a practical part. The theory covers characteristics of

projects, project phasing (six phases), project requirements (four categories), project control (five

control aspects), project planning, project plan, projects in the organisation, steering committee /

working group model, organisation cultures and their influence on projects, the project leader and the

project team members, the introduction of project management into an organisation, and McKinsey's

7S-model, etc.

The practical part consists of managing a project within the Business Process Simulation (BPS). The

project leader is expected to start by writing a project plan (in consultation with the project team

members), and then to keep the project under control. The latter must be apparent from the required

weekly progress reports.

4. Human Resource Management (HRM) – 5 ECTS

The Human Resource Management (HRM) module gives the student an understanding of HRM policy

and its translation into HRM tools. Skills are developed in the use of an advanced and integrated ERP

system for HRM activities.

The student is introduced to the theory of strategic HRM policy, for both national and international

companies, and its operational effects. Examples of topics covered are the structure of the

organisation, function analysis, pay, and secondary condition of employment. The integration of HRM

with financial accounting and control aspects is looked at from a management perspective. The

management information used for taking HRM decisions is analysed with the aid of SAP ERP.

The module consists of a theoretical introduction to HRM policy and activities. At the same time the

student is introduced to the SAP HRM module. The second part of the module consists of a practical

investigation in which an HRM aspect (for example bonuses, travel costs, company training,

recruitment and selection, or performance interviews) is worked out in detail, in terms of strategic and

operational implementation.

5. Controlling & Accounting (CAP) – 5 ECTS

The corporate governance codes state expressly that the management of a company is responsible

for the management of the risks associated with the company’s activities and for compliance with all

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relevant legislation and other regulations. According to the code, the Annual Reports of quoted

companies must include the following elements: a statement that the internal risk management and

control systems are adequate and effective, a solid basis for this statement, and finally a report on the

working of the internal risk management and control systems in the financial year.

This demands expert controllers and accountants. In the Controlling and Accounting Project (CAP)

module the student learns about the integration of control, logistics, and financial accounting. The

student gains an understanding of the functioning of Cost and Profit centres, and internal order

accounting, and how income and expenditure are broken down by activity and can be allocated to cost

or profit centres. The subject of internal reporting is also covered.

In this module the students carry out a number of practical assignments, have to analyse the results,

and then set them down in a report.

6. Treasury Management (TMP) - 5 ECTS

In the TMP module the students use an ERP system (in this case SAP) to work in the field of Treasury

Management. In this module the ERP system used, SAP, is not a goal in itself, but provides a means

of experiencing the many aspects of treasury management. The emphasis lies on anything to do with

the management of money flows. Tendering, winning orders, purchasing, invoicing, payments and

receipts, and reacting to liquidity shortages / surpluses –all in different currencies – generate the

problems that every treasurer has to deal with.

In this module, students are appointed as assistant-treasurer in a “going concern”, DDS Management

Consultancy, which uses SAP as administration and information system. The system is already loaded

with data such as client and supplier data, accounts receivable and debts, and ledger and bank

accounts.

DDS carries out consultancy and training assignments for its clients, and if necessary hires external

consultants. DDS acquires its assignments in “Euroland” and beyond and consultants are employed in

various countries.

A great variety of problems are raised with a limited number of assignments. Students must prepare

and maintain a rolling liquidity plan, hedge foreign exchange positions, borrow or invest short term,

prepare a long-term loan and manage receivables and payables. For this, use is made of what the

market has to offer in terms of financial instruments and derivatives: deposits, loans, FRAs, futures,

options, swaps, spot and forward transactions, etc.

Use is made of real market rates and prices that can be found in newspapers, on the internet, or

possibly by telephoning a bank.

The management of money flows is a hot item for many companies. Good treasury management

saves money. Great savings in management and bank costs can be achieved by centralising money

flows - millions of euros a year for large multinationals.

Working for some months with DDS as an assistant-treasurer provides a student with some

experience in this field at zero cost now, but with a high return in the future.


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China: Building Partnerships In China (CBPiC)

The aim of this minor is to encourage more understanding of and increase your business knowledge

of China. The first part of the course provides a series of theory and knowledge based modules to give

insight into this dynamic and rapidly changing country. During the second part you will have the

opportunity to add further to these courses during your time in China.

Alongside the modules, you will also be carrying out your assignment, learning in real-time such areas

as: how to achieve business objectives, arrange meetings, report to managers, and of course, building

partnerships in China.

Together with one other student the student will form a team to prepare and execute an assignment

during the HvA-School of Economics and Management fact-finding Mission to China. Each team is

responsible for acquiring its own assignment that is commissioned by a Dutch company or

organization. The complexity and feasibility of each assignment is assessed and approved by the

instructors of the school.

Fieldwork of the assignments is executed on location during a four-week visit to China. Part of the

course is also taught in Shanghai in collaboration with the Shanghai Donghua University.

This course challenges you to open your mind to another culture, to work with people from various

backgrounds, ages and cultures. There is also the personal challenge in learning how to manage your

time while dealing with studying, planning an assignment, working with a partner, finding and reporting

to a company, researching, networking, making presentations, completing a report, fitting into a group,

culture shock, and balancing your personal lifestyle with both the group’s and daily programming

requirements and all that in an international environment.

We believe this minor gives you a varied, knowledgeable and rewarding experience and will be

excellent for your career and a lifetime experience!

Enrolment and information

You cannot make use of the Time Table Assembly to enroll. To enroll, please contact the International

Centre: [email protected] and they will enroll you for all courses that are part of the minor.

If you have questions about the content of this minor, you should contact the responsible manager Mr.

C.V. Perotti ([email protected]) directly.

Please note: Literature and courses are in English. Participation in the fact-finding mission on location

(in China) is obligatory. Visitors to China need a visa. For Dutch passport holders, tourist visas can

usually be issued within one week.

Additional cost of participation is € 1.950,- per student (fixed participation fee), also for the

exchange students; they need to pay for this participation themselves!This includes the roundtrip

ticket, 4 weeks lodging (share double room) and the Shanghai educational program.

All students that enroll in the minor China are required to carry out an assignment for a Dutch

organization. It is strongly recommended to secure your assignment before you enroll for the minor.

Students with a confirmed assignment have priority in the selection procedures.

Note: Doing business in China can be challenging and may require quite a lot of stamina of you. This

mission is certainly not a holiday. You will face emotional, practical, cultural and maybe even physical



17

challenges during your mission. However, your reward will be a true life experience that is

unparalleled by any other course of your study!

Modules

The China minor consists of five modules to be covered in Amsterdam and further modules to be

covered in Shanghai.

In Shanghai, the modules will be on Chinese Language and Chinese Business. These can be three or

four modules depending on the Shanghai University’s planning.

The following modules are taught in Amsterdam, Fraijlemaborg building of the Amsterdam University

of Applied (note that all modules are focused specifically on China):

1. Geography, History, Politics (GHP) - 2 ECTS

China’s long civilization provides clues to its current economic success. This course includes

knowledge of China’s origins, the revered emperors and dynasties, wars, important historical turning

points, and the rise of the Communist party, which remains in power today. Relations with Europe, the

US, Japan and other neighbours are discussed together with China’s increasingly important role in

international organisations and on the international stage.

2. Culture, Society, Population (CSP) - 2 ECTS

China’s long civilization and a rich colourful culture is something China and Chinese are proud of.

Many attribute China’s modern development and growth to its unique Chinese culture, which the

Chinese have inherited from the past 5000 years. The module will cover subjects such as

relationships (Guanxi) and reveal some of the prominent cultural aspects, the origins of culture such

as Confucius/Confucianism, bearing in mind that they have been essential, along with some other

influences, to form the so called “national psychological characteristics.”

3. Economy, Trade, Business (ETB) - 2 ECTS

The topics of this course prepare you to meet the challenges of doing business with Chinese. In this

course, China’s economy, trade and business is discussed with reference to national economic

statistics, market research, regulations, laws, finding partners, building relationships, marketing

strategy, sourcing, import and export.

What opportunities does China, as an emerging market, offer to the world and to Dutch companies?

What are the pitfalls of doing business in China?

4. Sourcing, Research, Organisation (SRO) - 2 ECTS This module is divided in two parts: practical support and current events. The practical support section

teaches you how to prepare, execute and complete your assignment. In the current events section we

will discuss topics that are in the news.

5. Chinese Language Basics (CLB) - 2 ECTS

Learning Chinese is not only a study of Mandarin, but also a process of knowing Chinese culture, an

essential asset to start your business or career in China. This is an intensive Chinese course for

beginners. The course focuses on speaking Mandarin Chinese and reading Pinyin. We will not focus

on writing Chinese characters.

Assignment - 20 ECTS

Together with one other student you will form a team to prepare and execute an assignment during

the China Minor. Each team is responsible for acquiring their own assignment that is commissioned by

a company or organisation not based in China. The complexity and feasibility of each assignment will

be assessed and approved by the school. The fieldwork of the assignments will be executed on

location during a four-week visit to China.

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The mission is scheduled to begin during the fourth month of each semester (May or November). On

return from the mission you will submit your advisory report and prepare a presentation. All teams will

present their research results at the grand finale of the minor in the final month (June or January). This

event may be open to the public.


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Cross Cultural Business Skills (CCBS) Part time Course website: www.minorccbs.com. This fixed programme is intended for students with an international interest and fascination. You will learn practical business skills fit for an international ambition (like how to negotiate, telephone, present internationally etc.). Besides that you will master country specific skills for some fifteen selected countries. Meaning you will listen to a full lesson on how to be effective, in for instance: France, Korea, Brazil, India or the Emirates, etc. etc. Some lessons will be hosted at other locations, where you can mix with interested entrepreneurs, journalists etc. We will also organise three own symposia (i.e.: on Arab, German and Dutch Culture). Furthermore we will conduct an international research where we survey and interview professionals in more than 25 countries, and run a global press campaign with the often funny results. But the best part probably is, that you will write a real (English) book together with your class mates. At the end of the semester you will have a published pocketbook, with an ISBN on your own name (also on the back cover). We organise a festive book presentation towards the semester end, offering complimentary books and drinks. We have a validated personal culture score test, allowing you to assess your intercultural competence. Besides all this you will be doing one final and one mid-term exam, plus one web article and a recorded interview (telephone or video). For the course you will need a tailor-made textbook called TXTBK (for sale at StudyStore campus bookstore around week 1). But quite some material is available online on our course website or dropbox account. Besides, many classes can be watched as web lectures or listened to as podcast (mp3). Lessons are at the Fraijlemaborg location and only on Tuesdays and Thursdays, including both evenings until ten at night. The minor Cross Cultural Business Skills always is amongst the school’s top three scores in previous student evaluations (STM). For any further details please check our website at: www.minorccbs.com, here you can download info-flyers in many languages as well. Enrolment: Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contact the International Centre: [email protected] and they will enroll you for all courses that are part of the minor. Fifteen places in the minor Cross Cultural Business Skills (CCBS) are reserved for incoming study-abroad students. If you have questions about the content of this minor, you are welcome to directly

contact the lecturer: Mr. Sander Schroevers, ([email protected]). Modules term I Skill focus Digital report 2 ECTS Elective assignment Native feedback assignment 1 ECTS Country profile Written country analysis 6 ECTS Midterm exam Written knowledge test (open questions) 3 ECTS Modules term II International Survey Internat. questionnaire 3 ECTS Stream task Coaching, guideline booklets 4 ECTS Theoretical framework Website country page 5 ECTS Final exam Written test (open MC and questions) 6 ECTS




20


Entrepreneurship (ENT)

Interest in entrepreneurship has never been higher than it is at the beginning of the 21st century. A

recent study found that 78% of influential worlds population believe that entrepreneurship will be the

defining trend of this century. The future of entrepreneurial activity looks incredibly bright, given the

past two decades have seen record numbers of entrepreneurs launching businesses. We appear to

be on the crest of another even larger wave of entrepreneurial activity's not only in one part of the

globe but across the globe as well. Disillusioned with corporate downsized job offerings and less

promising career paths, a rapidly growing number of students sees owning a business as an attractive

career option (e.g., web shops). No longer are small businesses limited to pursuing customers within

their own borders. The shift to a global economy has opened the door to tremendous business

opportunities for entrepreneurs willing to reach across the globe. Changes such as the crumbling of

the Berlin Wall, the collapse of communism, and the breaking down of trade barriers as a result of the

European Community agreement have changed the world order and have opened much of that world

market to entrepreneurs. Virtually anyone has the potential to become an entrepreneur. Indeed,

diversity is a hallmark of entrepreneurship.

The multiple components for this minor "Entrepreneurship" is designed after taking into consideration

of key words and phrases in definitions of entrepreneurship appearing in journal articles from the

leading academic journals as well as in popular textbooks from major publishing houses. The most

common terms inlcude starting or creating a new venture, innovating or creating new combinations of

resources; pursuing opportunity; marshalling necessary resources; risk-taking; profit seeking and

creating value.

The minor Entrepreneurship aims to provide students with an in-depth knowledge into this field of

international business. This minor will give students a full picture of what is involved in the preparation

of your own business venture. The courses are closely cooperating, both content wise as well as in

sequence, to prepare and guide the students through the essential process of writing a solid business

plan.

Enrolment

Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contact

the International Centre: [email protected] and they will enroll you for all courses that are part of

the minor.

Only if you have questions about the content of this minor, you should contact the responsible

manager Ms. A.N. Timmermans ([email protected]) directly.

Competencies covered

Upon completion of this minor - “Entrepreneurship” - based upon the pre-requisite set by each of its

component the aspirant would have acquired the below mentioned competencies:

1. Ability to assume the risks associated with the facilitation of production in exchange for profit 2. Capable of founding a new business venture where none existed before. 3. Ability to combine resources that make existing methods or products obsolete 4. Ability to create change by adjusting, adapting, and modifying one’s personal repertoire, approaches,

and skills to meet different opportunities available in the environment. 5. Ability in employing, managing, and developing the factors of production, including the labor force. 6. Ability in creating value for customers by exploiting untapped opportunities. 7. Able to create strong and positive orientation towards growth in sales, income, assets, and

employment. 8. Ability to work with international contracts within the context of legislation and judgment of the

European court of Justice and formulate management decisions, taking into account of the legal EU boundaries.



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Modules

1. Entrepreneurship (ESP) – 10 ECTS

Entrepreneurship is THE key ingredient for a successful development of the economy. Without this the

world would have been as poor as a century or more ago. All major companies of today started as

small companies. Some of these will disappear. New ones will continue to emerge. Employment levels

in all multinationals together will decline; small and medium sized companies are the major source for

continuing employment around the world. Innovation (which goes hand in hand with entrepreneurship)

and entrepreneurship itself provide the wealth of tomorrow. The objective of the course now is to

analyze the entrepreneurial process and is to draw up -on paper-a commercially viable and financially

well documented Business Plan for participants such as potential venture capital financiers (and / or

bankers). Besides coming up with an original idea and executing it, the fundamental hurdle most often

is funding the venture. Banks are not the most logical source of financing start-ups. Most seed capital

comes from “3xF”: family, friends and fools, plus that the entrepreneur should commit him or herself at

maximum to the venture, financially and emotionally.

2. Management and Organisation (MAO) – 5 ECTS

This comprehensive module integrates management and organization to reflect current business

practices. Through relevant and up-to-date discussion of key concepts, the module offers students

doing entrepreneurship minor applied behavioral skills and a grounded understanding of how

organizations function. The framework of this course highlights strategic behavior, structure, and

processes that are part and parcel of organizational life. International and multicultural issues,

debates, concepts, and examples are interspersed throughout this course.

Fundamental management and organization themes covering strategies, leading and managing

diversity, demographic changes, technological changes, total quality, ethics and globalization are

woven throughout this course. With this course Management and Organization, students become

involved participants in learning about Organization and management within the work settings.

3. Financial Management (FIM) – 5 ECTS

Financial Management is a course offered to students in the 3rd and 4th year. The course aims to give

an inside view into financial management and the problem areas of corporate finance with a strong

emphasis on the future entrepreneur. This course should enable students to make sound judgments in

the process of starting up a business and developing it further. Equally this course will help assess the

services and recommendations of financial experts (internal and external) as to levels of realism and

reliability.

Besides a general introduction to financial management this course will give students a profound

knowledge of financial statements (Historical and Pro Forma), including the meaning and usefulness

of cash flow. Methods of financial forecasting and modeling will get proper attention.

One of the goals of financial management is to add value to a business. Commonly this is reflected in

creating and maximizing shareholder value. Several aspects will be discussed like, bond and stock

valuation and the concept of time value of money. An important issue in financial management is the

aspect of risk and its relationship with return. We will introduce quantitative tools and methods to

measure risk and return.

Capital investments are nowadays analyzed by using the net present cash flow concept. A very

important determinant of this analyses is the cost of capital. Students will get an inside in how the cost

of capital is calculated and what its usage is in modern financial management.Sources of capital and

the capital structure will be discussed. The course is rounded off with an introduction to mergers &

acquisitions.

4. Sales Negotiation and Culture (SAN) – 5 ECTS

Nowhere in the business environment is the influence of cultural differences more apparent then when

groups with different societal norms negotiate to achieve a mutual beneficial solution. Negotiation

technique is the focus of the first half of the course. Students train their ability to set ideals and

fallbacks, to estimate their position, to use certain tactics and styles. Classes concentrate on a

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negotiation simulation, for which a role play is handed out, which students prepare in couples. After

students achieve proficiency in these skills, cultural issues are introduced into the negotiation

simulations. The didactic structure is roll play and observation. Setting personal targets and self

evaluation also plays a major role in the learning process. At the end of the course the student should

have the skills to recognize cultural differences, and adapt his or her individual style to harmonize with

the cultural dimensions of the negotiating partner.

5. Innovation (INN) – 5 ECTS

Innovation is a hands on course during which you will innovate a product or service yourself and

assess target customers' interest in your Innovation. Future entrepreneurs can be successful only

when they have/introduce an innovative product or service. To be able to come up with such a product,

several tools are discussed and applied. After an introduction by the lecturer, students are required to

write several reports. Topics could be something along the lines of:

- different types of Innovation, e.g. Process-, Product-, Management-innovation, including 'real life'

examples.

- Successful Innovation management; do's and don'ts, success factors, including a 'real life' company

example.

Studying and/or applying restricted (ASIT, TRIZ) and unrestricted (Brainstorming, Six Thinking Hats,

Lateral thinking) idea generating techniques.

Learning and applying Exploratory Research (Focus Groups) on own idea's obtained by brainstorming.

The content of this course is subject to change.


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International Financial Management (IFM)

The mission of the international department is to provide the world of international business with

graduates who can recognize and manage the implications of global change; who are international

professionals with an interdisciplinary view on business problems, and who can analyze and solve

those problems successfully.

More specifically, the IBMS-department concentrates on international market development.

From the mission statement above it follows that, though important, students should not necessarily

focus exclusively on the marketing and management implications of international market development.

Different market entry strategies will also have a serious impact on the finance function of a

company.The minor international financial management aims to provide students with an in-depth

knowledge into this field of international finance.

Students who have followed the minor international financial management should be well equipped to

enter as a junior international financial specialist, the professional field. Positions that can be thought

of are: assistant financial or management accountant, business analyst, investment analyst or junior

controller.

This minor might further be useful for students who wish to enter a management trainee program. As

such this minor can also be recommended to students from other streams who would like to specialize

in international finance.

Enrolment



the minor.

If you have questions about the content of this minor, you should contact the responsible manager Mr.

André Resing ([email protected]) directly.

Competencies covered:

Upon completion of this minor, students should have acquired the following competencies:

Students should have insight into the function and coherence of external financial accounting; moreover they are aware and know how to interpret financial statements prepared under different accounting principles (US GAAP, IFRS);

Students should have insight into the purpose and functioning of the accounting system for internal management use within the international company;

Students should know the various kinds of risks inherent in international business and what the possibilities are to hedge against them;

Students should have an in-depth knowledge into the functioning of international financial markets;

Students can carry out the long-term and short-term financial planning of an international business. They are capable of finding the right balance between the capital needs and the capital structure of the enterprise. As can be concluded from the above, this minor mainly focuses on profession specific (cognitive)

competencies.

Modules:

1. Financial Risk Management (FRM) – 5 ECTS

Financial Risk Management is an advanced course in money and capital market instruments and

derivatives and financial risk management using these.FRM can be seen as an application of the

student's knowledge of macro- and micro-economics and corporate finance. Much use is made of

Excel spread sheets.

Subjects & Keywords:

Cash flows, time value of money, value

Financial risk and risk measurement



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Financial instruments: deposits, bonds, FX, etc.

Financial derivatives: forwards, futures, options

Arbitrage, hedging, speculating

2. Stock Valuation (STV) – 5 ECTS

The module stock valuation/investment analysis focuses on financial markets and financial

instruments from an investor's perspective (as opposed to corporate finance where the company's

perspective prevails).

Different investment opportunities available to investors will be discussed, including bonds, mutual

funds, trackers and of course common stocks. Special attention will be paid to the two branches of

analysis, technical and fundamental.

A special feature of the course is the analysis of the history of markets, with the recurrrence of bubbles

and bursts. We will further touch upon behavioural finance, modern portfolio theory, the capital asset

pricing model and asset allocation.

Throughout the course, students will be required to analyze and interpret financial data from different

sources and to participate actively in classroom discussion.

Finally students will work in teams on an investment report, thereby putting theory into practice.

3. Corporate Finance II (CO2) – 5 ECTS

This course aims to guide students through the problem areas of finance. The goal of Financial

Management is to add value to the owners, which in most cases is to maximize the value of stocks.

This is known as the shareholder value. If a firm needs new long- term financing for projects with a

positive net present value a high stock price will enable the firm to issue new securities. The course

strives to help students to make sound judgments in the process of decision-making.

All major financial decisions are viewed in terms of expected risk, expected return, and their combined

impact on share price. We will link the concepts of risk and return in order to find the value of two basic

corporate securities--bonds and stocks. This process, called valuation, can be used to find the value of

any asset.

Another way of looking at the concept is that return should increase if risk increases. This relationship

is regulatory observed in the financial markets, and an important clarification of it has led to Nobel

prizes. We will discuss two key factors in finance- risk and return- and introduce some quantitative

tools and techniques used to measure risk and return for individual assets and for a portfolio of assets.

At the end the whole body of theory will be linked through the theory of the cost of capital.

The cost of capital is used to select capital investments that increase shareholder value. Now we will

demonstrate how the cost of capital is calculated. We will considers the costs of long-term debts,

preferred stock, common stock, and retained earnings and shows how to combine them to determine

two important cost of capital measures the firm uses in making long – term financing and investment

decisions.

4. International Financial Accounting (IFA) – 5 ECTS

International (Financial) Accounting is a core topic for internationally oriented Business students.

Recent financial reporting scandals at Enron, Ahold, Parmelat, Global Crossing, Shell and World Com

indicate, both in Europe and in the USA, the need for a better understanding how "multi-interpretable"

financial figures are. While a professional Business school does not primarily educate students up to

the level of certified accountants, its students should be aware -at an intermediate level- of

international financial reporting standards.

This module fits the profile of the modern international manager, who is able to independently judge

the financial strengths of a corporation.

The purpose of this course is to make students aware of the international dimensions of financial

reporting. Students will pursue careers in international environments and they should therefore be

sensitive to the impact of various reporting standards in different countries.

At the end of the module students should be aware of the complexities that exist in international

25

reporting and should able to understand the problems that investors are faced with in interpreting

financial statements of multinationals.

5. Management Accounting Techniques (MAT) – 5 ECTS

The course investigates some of the approaches that have developed to meet the challenges of

today’s changing business environment and the role management accounting plays in meeting those

challenges. To plan and control an organization’s operations, to measure its performance, and to

make decisions, managers need accurate and timely accounting information. The role of management

accounting is to provide (an) information system(s) that enables persons throughout an organization to

make informed decisions, to be effective at their jobs, and to improve the organization’s performance.

The precise type of information needed depends on an organization’s goals and the nature of its

operations. The course levels more deeply into management tools for continuous improvement. In the

broadest sense control systems can be viewed as having two basic functions: strategic control

(external focus) and management control (internal focus).

Strategic control involves managers addressing questions like: Is our strategy still valid, and if not,

how should it be changed? The balanced scorecard translates an organization’s mission and strategy

into a set of performance measures that provides the framework for implementing its strategy. The

balanced scorecard does not focus solely on achieving financial objectives. It also highlights

nonfinancial objectives that an organization must achieve to meet its financial objectives.

6. Current Issues in Finance (CIF) – 5 ECTS

1) Financial Innovation (What is it? Why/How is it used? Discusses Structured Finance items i.e.: credit

default swaps, collateralized debtobligation, etc.)

2) Financial Innovation and Risk Management (Subprime crisis, reserverequirement, solvency ratio's, rating

agencies, etc.)

3) Behavioral Finance: aspects of the irrational agent in economic theory

4) Nobel prices in economics: Mr. Kahnemann, Mr. Sen and Mr. Yunus (Welfare & Finance: micro-credit,

behavioral finance)

5) Finance and Political Power (Monetary/Financial relation between China & US, Middle East financing with

oil-dollars, China's Sovereign Wealth Funds, IMF/World bank's myopia/biases)


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International Marketing (MINTM) The International Marketing Minor is an opportunity for the student who is interested in a marketing

career to further deepen their understanding of the marketing process. Besides addressing marketing

strategy and internet marketing it focuses on the management of the “4 P’s” in the marketing mix;

emphasising, pricing and budgeting, supply chain and distribution, and developing the

communications plan.

All minor subjects within the minor are based on successfully completing either cases or a project

which are a part of the examination. The use of cases further strengthens the simulation of a real life

situation honing the necessary skills to successfully develop and manage a marketing program.

Professional practice requires that the marketer continually explores the business landscape and

identifies opportunities and potential threats from competition. Students learn to independently seek

and access information, then use it in the various case studies. As the information management

element is done in groups, the process strengthens the students ability develop interpersonal

relationships, but to argue and motivate their assessment of a situation.

Enrolment



the minor.

If you have specific questions about the content of this minor, you should contact the responsible

manager Mr. R.J.W. Janssen ([email protected]) directly.

Competencies Developed:

The student can apply the marketing planning process to develop a strategic marketing plan;

The student can complete an analysis of the product/channel mix to understand deviations from budget;

The student can prepare a marketing budget and measure its effectiveness;

The student can identify and solve problems in the supply chain relating to risk and non-value adding time;

The student can understand the actual market form and its influence on the firm’s ability to price;

The student can develop a marketing communications plan;

The student can develop a multi-media operational marketing plan;

The minor International Marketing consists of 6 different modules:


Name module: Code: EC’s

Strategic Marketing STMVH2MN02 5

Market Budgeting and Forecasting MABVH2MN01 5

Demand Chain Management DCMVH2MN01 5

Internet Marketing INMVH2MN01 5

Marketing in Action MIAVH2MN01 5

Marketing Communication MKCVH2MN02 5



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Latin American Business Studies (LABS)

Introduction and Aims

Latin American Business Studies (LABS) is a Minor programme in the International Business and

Management Studies. It provides prospective junior managers with broad knowledge and

understanding to recognise the significant economic transformations, potential and obvious

possibilities of developing countries in general and, more specifically, of the Latin American continent.

From the start, it has been in the top 5 of the highest rated amongst all HvA minors. If a student

is interested in this minor, the best information is from students who have followed it. The

coordinator can provide contact information with them.

This Minor relates to the professional area International Business Environment and its aims are to

broaden the students vision of the world from a perspective of business and give insights into other cultures;

make the students understand the universal application of fundamental economic, cultural and political principles, while appreciating the need for specific solutions in varying circumstances;

make the students understand that human attitudes and opinions are widely diverse and that a study of society requires appreciation of its diversity;

prepare students for managerial positions in national and international enterprises and imbue them with the necessary academic qualifications for further studies at graduate level;

give students increased confidence in their own skills and judgement;

achieve critical awareness of the Latin American economy and its cultural implications; Target groups and admission criteria

This Minor is created for students of International Business and Management, exchange students of

partner universities and other related fields in and outside the HvA. It can be taken in the third year,

second year of the main phase, in either semester 1 or semester 2.

The minor contributes to the broadening or deepening of understanding of the student’s knowledge.

interested in broadening their knowledge of the world, particularly in the area of developping countries

interested in Latin America

reasonably fluent in written and oral English

for HvA-HES students: with at least 40 ECTS in the second year

Subjects and goals:

ECONOMICS OF EMERGING MARKETS (ECMVH2MN02), 4 ECTs. Lecturer: A.A.B. Resing

The student will be able to:

1. Define how development is being measured both on a one-dimensional and multi-dimensional basis.

2. Classify and categorize the development status of developing countries based upon different measurements.

3. Link the development status of emerging economies to the various classical and contemporary models of development.

4. Measure poverty and inequality as indicators of development. 5. Identify and describe the common features of financial institutions within developing countries. 6. Explain the impact of population growth on development and vice versa. 7. Recognize and understand migration patterns, national as well as international, that take place

within and between developing and developed nations. 8. Point out the impact of development on environment. 9. Define the components of human development, and measure the level of human development

within a country.

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10. Formulate a research question and outline a methodology for a research paper related to development economics.

11. Report and present the main finding of the research paper.

GLOBALIZATION (GLAVH2MN01), 3 ECTs. Lecturer: C.H. Alderete The student will be able to:

1. Define the meaning of globalization 2. Recognize the relevance of the phenomenon 3. Describe the principal elements of the process 4. Estimate and demonstrate the universal reach 5. Identify the economic, political and socio-cultural impact of globalization 6. Explain the consequences of such phenomenon within the Latin American context 7. Illustrate factual evidences of the economic policies and neo-liberalism 8. Confront opposite arguments regarding the issues open for discussion 9. Deduce and interrelate the rational validity of arguments 10. Debate issues in a scientific, logical and factual manner 11. Actively participate in class discussions

POLITICAL ECONOMY OF LATIN AMERICA (PELVH2MN03), 5 ECTs. Lecturer: D. Chávez Minos

The student will be able to:

1. Recognize the trajectories and drivers of economic, social and political development in Latin America

2. Recognize the relationship between region-wide processes and trends and specific national public policies.

3. Identify Latin America's development strategies and modes of insertion into the world economy. 4. Explain Latin America's responses to current economic challenges for economic growth and

democratic governance. 5. Participate in the implementation of a collective research project, reasoning and negotiating

individual perspectives and cooperating with other team members. 6. Debate research findings, being able to give and receive feedbacks.

INTERNATIONAL BUSINESS LAW (ILWVH2MN04), 5 ECTs. Lecturer: A.S.M.Andela

* (elective= choice between this subject and MLA)

The student can:

1. distinguish between the major legal systems in the world (common law, civil law, Islamic law)

2. explain the difference between various legal entities in the international business arena (partnership, Ltd., GmbH, PLC, SA de CV)

3. differentiate between MERCOSUR, NAFTA and EU; 4. judge EU competition and US anti trust issues (cartel, monopoly/abuse of a dominant

position) and take business decisions accordingly 5. identify the applicable law of a particular contract and which court to involve 6. use the United Nations Convention on the International Sale of Goods (CISG)for the

practical evaluation of international sales contracts 7. justify which INCOTERMS and /or financial instruments to use in practical situations 8. interpret the legal impact of current issues in international politics and economics on

business 9. interrelate legal implications of business decisions with current ethical issues and ethical

responsibility

LATIN AMERICAN BUSINESS CULTURE (LACVH2MN01), 4ECTs. Lecturer: C.M. Meiller

The student can:

1. Sum up the general intercultural differences dealt with in each session 2. Describe general behavior/business patterns/practices observed in a particular

geographical region and/or country 3. Identify specific behavior/business patterns/practices observed in different groups within a

particular country 4. Compare the different behaviors in similar groups of different countries of the area 5. Deduce aspects influencing the patterns of behavior

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6. Generalize common patterns from different countries or geographical areas 7. Predict and justify patterns of behavior in not discussed countries in the same continent

MODERN HISTORY AND SOCIETY IN LATIN AMERICA (MHSVH2MN02), 5 ECTs. Lecturer:

R.M. Vila Rochés

The student can:

1. Summarize and classify historical facts 2. Understand developments in Latin America in a broad context 3. Relate contemporary situations to historical facts 4. Interpret consequences of historical facts in present times 5. Summarize and understand cultural factors influencing present-day behavior 6. Justify political, economic and social developments from and justify them by the

perspective of constant factors from the past

SALES NEGOTIATION AND CULTURE (SANVH2MN04), 5 ECTs. Lecturer: M. van Buschbach

The student can:

1. Sum up the basic concepts of negotiation theory 2. Describe the strategies and tactics for negotiations, and give arguments for specific

strategic choices 3. Recognize strategies and tactics used by himself and others 4. Point out the effect of cultural variables on communication 5. Identify common ground in a conflict situation 6. Discriminate between negotiations focused on process and on result 7. Identify and compare different types of negotiation in different settings 8. Discriminate between wants and needs 9. Construct a plan to negotiate 10. Use various styles and tactics in a negotiation 11. Demonstrate a professional approach during the negotiating process 12. Interpret the effectiveness of negotiating styles

PROJECT MARKETING IN LATIN AMERICA (MLAVH2MN01) 5 ECTs. Lecturer: M.P.

Andersen * (elective= choice between this subject and ILW)

This is a marketing course intended for students, interested in a project approach to marketing which

will address urban Latin American areas. The course aims at showing students the marketing

approach of companies operating in the region. Students will be given opportunities to confront with

real challenges of Latin America companies to selling their goods and services within the region.

The class approach includes cases that require analysis and group discussions. Due to the fact that in

many Latin American countries, culture and social class divisions affect consumer demand for

products and services, the informal economy is one of the areas of attention of the course, from a

marketing mix standpoint. The use of social media and other are technological advances is also

implemented in the cases.

The course focuses on a project approach and uses analytical tools to understand how Latin American

companies market their goods and services within Latin America. Industries that are of particular

interest include, but are not restricted to: Retail, Consumer Goods, Services, Technology, Financial

services, Oil and Gas, Agriculture, Travel, and Life Sciences – companies will be selected within these

industries.

Due to the size of the region, a restricted number of Latin American countries will be used as case

studies. Marketing areas to be considered, include but are not restricted to : Mega events, social

media, advertising and branding. A final project will consolidate the learning experience of the

students.

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Please note: You cannot make use of the Time Table Assembly so, please contact the International

Centre ([email protected]) and, they will enrol you for each of the minor modules.

If you have specific questions about the content of this minor; please contact Ms. Rosa María Vila

Rochés at [email protected]




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Human Resource Management in the Global Context (HRMiGC)

The 500 largest multinational companies represent nowadays no less than 70% of the world trade. So,

understanding the management practice of these multinational companies is the main focus of the

minor Human Resource Management in the Global Context.

With this complete programme, you will get a concrete insight on the latest trends in international

human resource management (iHRM) and international team management. In particular, you will work

in a project team to build-up iHRM recommendations for an actual multinational company such Air

France-KLM or Belkin. The project scope includes the definition of iHRM policy elements but also

considers their implementation by team managers both at the headquarters and in the subsidiaries.

Enrolment

Please note: You cannot make use of the Time Table Assembly so, please contact the International

Centre ([email protected]) and, they will enrol you for each of the minor modules.

There is a limited number of places for incoming exchange students.

Incoming exchange students shall possess at least 3 ECTS acquired for a HRM-related course to

enrol.

For any question regarding the content of this minor, please directly contact Mr. Laurent Stomboli

([email protected]).

Modules

1. International Human Resource Management – 5 ECTS

For several decades now, the HRM function in multinational companies has been confronted to

different evolving contexts: globalisation of markets and competition, national legal and administrative

systems, international diffusion of some HRM practices, unpredictable employment trends, evolution of

industrial relations, structure of employee values and expectations… HRM professionals within these

multinational companies must often take decisions upon situations that are at the convergence of

those ever evolving contexts. This course covers the main dimensions of any International HRM

practice: recruitment and selection, international assignments, leadership development, performance

management, compensation and benefits, knowledge management.

2. International Team Management – 5 ECTS

The growing importance worldwide of the “knowledge economy” places a particular emphasis on

effective people management. Indeed, the added-value of knowledge-intensive services essentially

depends on employees. Global market leaders in this sector considerably invest to attract, select,

develop and retain their workforce. But on a daily basis, managers are the ones in charge of making

the best possible use of this investment. International team management is therefore of prime

importance to business success and, managers career depends more and more of their everyday

practise of HRM. This course focuses on nowadays critical success factors in international

management: generating performance through involvement and engagement but also positively

influencing employment relationship by one's leadership style.

3. iHRM@ - 10 ECTS

This project-based module allows students to transform the acquired knowledge into tangible iHRM

processes for an actual multinational company. Each year, a new international company located in the

Amsterdam metropolitan area provides students with a “real business life” assignment. Students form

project teams to develop proposals of iHRM policies considering their actual implementation by team

managers. The iHRM@ project covers covering the whole consultancy cycle: data collection, analysis,

design, implementation and evaluation. Past examples of “real business life” assignments include the



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definition of new job classifications for KLM Cargo, the integration of HRM processes for the sales

force of Air France-KLM, the introduction of an Employee Value Proposition at eBuddy.

4. The Inter-cultural Competence - 5 ECTS

Intercultural contexts are a constant challenge for people’s communication and behaviour. The use of

another language than your native one, the potential differences in popular images and cultural

references that crowd everyday speech, the contrasted perceptions of what is an “appropriate” or

“professional” attitude represent an intensive and ever changing pressure in our interactions with

others. Intercultural awareness is not an inborn ability but starts with the way in which we collect and

interpret information through observing for instance. Our perception is influenced by numerous bias as

demonstrated by Anthropology, Sociology and Social Psychology. Therefore, future professionals in

an intercultural context will most certainly be confronted to this issue of having their speeches and

actions potentially “misinterpreted” by others. This training is built as a learning route for acquiring the

communication and behavioural skills to mobilise in intercultural settings.

5. Methods and Practice - 5 ECTS This series of weekly workshops is designed to help students better understand the connection

between studied concepts and the actual practice of researching data and reporting results. The

workshops can be seen as a “safe space” in which students can receive a personalised support by a

dedicated lecturer in performing the various assignments from all the other modules. Students are

guided to deliver quality content and to acquire key communication skills in English.


33


NEW! Business English (part-time)

The Business English course is intended for students who wish to improve their practical language

skills primarily within the field of business English. The course is an intensive preparation for the

official Cambridge Business English Higher Exams (BEC Higher)

The Cambridge Business English Higher Certificate is globally accepted by leading employers,

educational institutions and governments worldwide. The exams can be taken either in Amsterdam or

in one of the 2,7000 other centres worldwide that organize Cambridge exams. Visit the Cambridge

Business English Certificates website to learn more.

The course focuses on improving both fluency and listening skills in business situations, such as

meetings, presentations and telephone conversations, as well as in improving writing skills for

business: letters, memos, reports and e-mail. Developing a familiarity with and knowledge of the most

frequently used business terminology also play an integral part in the course. This is a well-rounded

course which addresses all aspects of language learning: thus the aim is to help students improve

their production of English in writing and speaking, and help them acquire a receptive comprehension

with respect to listening and reading

Course Programme

The Business English course will encompass one semester (two terms of 10 weeks). You will earn 30

ECTS on completion of this minor.

Since this minor is designed as a part-time minor course, it is particularly useful for in-work students or

students who are involved in other programmes. The focus is more on self-study with teacher support

and less on lecture time. Typical course load of this minor per week:

- lecture time: (2x3 =) 6 hours

- self-study and assignments: 20 – 25 hours

The lectures will be given twice a week, on Tuesday and Thursday evenings and, if possible,

on Saturdays. The course programme consists of:

BEC Higher exam preparation: throughout the course you will focus on a specific part of the

Cambridge BEC Higher exam: Reading, Writing, Listening and Speaking

Grammar and Vocabulary Workshops: there will be biweekly Grammar and Vocabulary

Workshops to improve your knowledge of grammar and build your business English

vocabulary

Diagnostic Test a placement test at the start of the course will give you insight into your level

of English.

Business English Language Portfolio: at the end of the course you will have a portfolio

demonstrating your advanced level of English and which will include practical and career-

oriented documents in English, e.g. a job application (cover letter and CV), a personal

statement, business letter, short report and client presentation.

Exams

Though students will not be required to take the external Cambridge Business English Certificate

exam, exams will be given at the end of each term. These exams will be designed to mimic the

experience and level of the official BEC Higher examination. As such, the exams will test students’

knowledge of reading, writing, listening, and speaking. Grammar will not be tested or assessed

separately but within the context of students’ written and spoken English.

Here is an overview of the exams, assignments and ECTS earned:

Business English Reading Exam 6 ECTS

Business English Listening Exam s 6 ECTS

http://www.cambridgeenglish.org/exams-and-qualifications/business-certificates/

http://www.cambridgeenglish.org/exams-and-qualifications/business-certificates/

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Business English Writing Exam s 6 ECTS

Business English Speaking Exam 6 ECTS

English Language Portfolio 6 ECTS

Total ECTS 30 ECTS

Enrolment

You can enrol in the Business English Minor course by sending an email to [email protected]

AND to [email protected]. For further information about the content of the course, please

send an email to Mr. Randy Bundel, [email protected].



https://webmail2.hva.nl/owa/redir.aspx?C=COnjqgDYdkqK2IMlpEwtUurPEQavytAIGcl-Yv_1zEZZ_gn4TSgeBoO_leomOdz1EMg3mZBeCP4.&URL=mailto%3adeeltijd.economie%40hva.nl


35

Part C Sports for Exchange Students

If you would like to register for a sports class, please send an email to [email protected]. Students can find more relevant information on Intranet (intra.dem.hva.nl) on sport timetable and www.hessport.nl


mailto:https://intra.dem.hva.nl/nl/Pages/default.aspx

http://www.hessport.nl/

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