Craft Your Signature Talk Template€¦ · BUILDING A CASH-FLOWING COACHING BUSINESS WITH GREATER...

© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001

www.karencappello.com · [email protected] · All Rights Reserved. 1

Craft Your Signature Talk Template

Create a Signature Talk, Publicity Folder and strategy to get yourself booked.

Publicity Folder

Description Example #1

Be Inspired Now

Discover a method to determine your formula for inspiration (internal motivation) so that you can

experience fulfillment in every area of your life. This simple process, taught by Professional Life Coach

Karen Cappello, will inspire you to live the life you dream of – with less effort and more enjoyment.

Description Example #2

"I'VE TAKEN ALL THE COURSES... I'VE GOT ALL THE CERTIFICATIONS.... NOW WHAT??“ 7 STEPS TO

BUILDING A CASH-FLOWING COACHING BUSINESS WITH GREATER EASE AND JOY

In this webinar, I'm going to share with you how to-

• Leverage all of your experiences to build your coaching business the right way, the first time (no

worries if you are building it for the second or third time, this information will work for you too)

• Generate the level of success you know you deserve

• Quickly get to the tipping point where all the work you've done finally pays off

• Have the same degree of recognition in your coaching business as you had in your previous

employment (let's face it, you were a superstar there!)

Your Talk Description:



Biography

Bio Example

Karen Cappello, MCC, BCC is a master certified coach who works with both new and seasoned coaches to grow their businesses and create the lives they have dreamed of.

During Karen's 30+ years in business; her experiences as a university administrator, president of a semi-conductor manufacturing company and estate planner utilized her natural coaching abilities.

Karen received her Associate Certified Coach credential from the International Coach Federation in 2002, her first year of coaching; accruing 250 hours of coaching in less than 9 months. In 2015, she earned the Master Certified Coach credential, which is held by only 4% of coaches in the world.

Karen is the former Chief Learning Officer of International Coach Academy and has trained coaches for six different coach training organizations.

In every area of her business and life, Karen’s passion for both the outer and the inner game is evident. With her exuberant style and her commitment to living by her own values, vision and purpose, Karen is a role model for other coaches who want to grow their practices and achieve success with ease and joy.

Her book, The Clients You are Seeking are Also Seeking You is an Amazon bestseller.

Your Bio:



1-Sheet Example



Contacts to Book Your Talk:

Individuals

Who do you know?

from your old job _________________________________________

from school or college ______________________________________

because of your favorite sport or hobbies _________________________

from your place of worship __________________________________

from community volunteer activities ____________________________

because you rent or own your home ____________________________

because you lived in other neighborhoods ________________________

through your children ______________________________________

through your spouse _______________________________________

from the club ____________________________________________

Who:

is changing jobs __________________________________________

is your librarian __________________________________________

are your fraternity brothers/sorority sisters _______________________

manages or works in your health club ___________________________

is your travel agent ________________________________________

owns your favorite restaurant _________________________________

is a painter and decorator ___________________________________

is a salesperson __________________________________________

is your son’s or daughter’s teacher _____________________________

coaches your children’s soccer or sports team______________________



edits your local newspaper ___________________________________

is your best lunch buddy ____________________________________

heads the local PTA _______________________________________

is your mechanic _________________________________________

sold you your car _________________________________________

does your dry cleaning _____________________________________

sold you eyeglasses or contact lenses ____________________________

works at your local video store ________________________________

is your pet or plant sitter when you are out of town__________________

appraises or sells real estate __________________________________

is the family undertaker ____________________________________

is the chief of your fire department _____________________________

your banker ____________________________________________

is president of the Rotary, Kiwanis, etc. __________________________

is your postmaster or letter carrier _____________________________

bought that new house in your neighborhood ______________________

are your best friends _______________________________________

is principal of your high school ________________________________

sells you electronic equipment ________________________________

repairs your computer _____________________________________

plays golf with your spouse __________________________________

lives next door to you ______________________________________

was the bride/groom at the last wedding you went to _________________

has recently received a promotion ______________________________



is unhappy in their job _____________________________________

is single and wants a relationship ______________________________

wants to increase the profits in their business ______________________

has a son or daughter that is about to be married ___________________

is expecting a new baby _____________________________________

has bought a new home _____________________________________

has made a large donation to charity ____________________________

is your accountant ________________________________________

financial planner _________________________________________

is your masseuse _________________________________________

is your attorney __________________________________________

has recently won an award ___________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Groups

Community (i.e., Rotary) ____________________________________

o Values: _________________________________________

Leads (i.e., BNI) __________________________________________

o Values: _________________________________________

School (i.e., PTA) __________________________________________



o Values: _________________________________________

Business (i.e., Small Business Association) _________________________

o Values: _________________________________________

Bookstores (i.e., Barnes & Noble) _______________________________

o Values: _________________________________________

Volunteer (i.e., Hospice) _____________________________________

o Values: _________________________________________

Health (i.e., gym) __________________________________________

o Values: _________________________________________

Town (i.e., library) _________________________________________

o Values: _________________________________________

Brown Bag lunches (i.e., companies) _____________________________

o Values: _________________________________________

Network Marketing (i.e., Send Out Cards) _________________________

o Values: _________________________________________

On-line (i.e., Facebook or LinkedIn groups) ___________________________________

o Values: _________________________________________

_____________________________________________________

o Values: _________________________________________



Sample Personal Contact script

‘Hello, Joe Program, Sue Smith mentioned it would be a good idea to contact you because the Rotary is

looking for speakers for their monthly luncheons. Are you the person that I would speak to about this?’

If Joe says yes, then say, ‘Good. Is this a good time to talk?’ If there’s another yes, and continue with:

‘Would you be so kind as to let me know what is the process to get scheduled for speaking to your

group?’

Write down the process so that you can follow it.

‘Sue told me a bit about your group and the fabulous work that you did with the kids over at 4th Avenue

School. It sounds like you have a very generous group.’

‘When I spoke with Sue about the group, she thought that the topic of Empowering Communication

would be very beneficial. I’d like to hear your opinion about that.’

‘What would be the most valuable concept for the members of the Rotary to know about

communication?’

‘Thank you so much for your time and ideas. I will email you a copy of my bio and a promo piece for my

speech [or whatever the next step in the process is].’

And that’s it. Follow up with whatever you have committed to and stay in the process. If you meet with

resistance anywhere along the line, just say thank you and get off the phone.

Sample group contact script

If you do not have a referral, you can change your opening statement to:

‘Hello, Joe Program, I read about the Rotary’s 4th Avenue School program in the paper the other

day, and I was very impressed with the group. I was wondering if you are looking for speakers

for your luncheons because you are just the kind of group that I love to connect with. Are you

the person that I would speak to about this?’

Write the opening lines of your script here, using your own words:



Referral email through personal contacts

‘Hello, Joe Program,

Sue Smith mentioned it would be a good idea to contact you because the Rotary is looking for speakers

for their monthly luncheons. My speech is entitled ‘Empowering Communication’ and has been very

well-received by the groups that have experienced it.

This presentation has helped business owners [or whatever the group is comprised of] to grow their

businesses with more ease in an accelerated time frame [or whatever the goal of group members is]. In

less than an hour, the group will go from being effective communicators to the next level – compelling

communication.

If this sounds like something that would be valuable to you, would you be so kind as to let me know

what the process is to get scheduled for your group. I can be reached at 520-299-0001 or by email at

[email protected].

All the best,

Karen A. Cappello

Professional Business and Life Coach

Email for group contacts

‘Hello, Joe Program,

I read about the Rotary’s 4th Avenue School program in the paper the other day, and I was very

impressed with the group. I was wondering if you are looking for speakers for your luncheons because

you are just the kind of group that I love to connect with. My speech is entitled ‘Empowering

Communication’ and has been very well-received by the groups that have experienced it.

This presentation has helped business owners [or whatever the group is comprised of] to grow their

businesses with more ease in an accelerated time frame [or whatever the goal of group members is]. In

less than an hour, the group will go from being effective communicators to the next level – compelling

communication.

I would be happy to provide references of business people who can attest to my qualifications. If this

sounds like something that would be valuable to you, would you be so kind as to let me know what the

process is to get scheduled for your group.

I can be reached at 520-299-0001 or by email at [email protected].

All the best,

Karen A. Cappello

Professional Business and Life Coach

mailto:[email protected]

mailto:[email protected]



Write any changes or fine tuning to the prospecting emails to make them more your own:



Pre-Presentation Questionnaire

Presentation Date:

Duration and time frame:

Address of venue:

Number attending:

Specific purpose of this meeting:

Specific objectives for the presentation:

Introducer's name and contact information:

What are some common challenges audience members face?

What speakers have you used in the past that were especially well-received? What did your group like best about these presentations, these presenters, and their material?

Mechanism for collecting audience contact information?

May I collect feedback about the presentation?

What would make this presentation really special for your group?



Sample Feedback Form Questions

Group Name:

Date:

Thanks for any information you are willing to provide on the value of this presentation.

Your acknowledgment/feedback on

o Physical environment

o Slides and handouts

o Presentation content

o Speaker delivery

What value did you receive from this presentation?

What could make this presentation better?

Many of my speaking engagements are by referral. Are there any other groups that you belong to

that would benefit by this presentation? If so, I’d appreciate the names and contact information of

the person who arranges for speakers. (Either an email addresses or a phone number will work.)

o 1. _____________________________________________

o 2._____________________________________________

o 3._____________________________________________

Special offer to the members of [Name of organization]

If you would like to set up a complimentary coaching session with me, give me your information and I’ll

contact you within the next 24 hours.

Your name: _______________________________________________

Email: ______________________ Phone: _______________________

Karen A. Cappello www.karencappello.com 520-299-0001

http://www.karencappello.com/

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Craft Your Signature Talk Template€¦ · BUILDING A CASH-FLOWING COACHING BUSINESS WITH GREATER...

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