© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 1
Craft Your Signature Talk Template
Create a Signature Talk, Publicity Folder and strategy to get yourself booked.
Publicity Folder
Description Example #1
Be Inspired Now
Discover a method to determine your formula for inspiration (internal motivation) so that you can
experience fulfillment in every area of your life. This simple process, taught by Professional Life Coach
Karen Cappello, will inspire you to live the life you dream of – with less effort and more enjoyment.
Description Example #2
"I'VE TAKEN ALL THE COURSES... I'VE GOT ALL THE CERTIFICATIONS.... NOW WHAT??“ 7 STEPS TO
BUILDING A CASH-FLOWING COACHING BUSINESS WITH GREATER EASE AND JOY
In this webinar, I'm going to share with you how to-
• Leverage all of your experiences to build your coaching business the right way, the first time (no
worries if you are building it for the second or third time, this information will work for you too)
• Generate the level of success you know you deserve
• Quickly get to the tipping point where all the work you've done finally pays off
• Have the same degree of recognition in your coaching business as you had in your previous
employment (let's face it, you were a superstar there!)
Your Talk Description:
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 2
Biography
Bio Example
Karen Cappello, MCC, BCC is a master certified coach who works with both new and seasoned coaches to grow their businesses and create the lives they have dreamed of.
During Karen's 30+ years in business; her experiences as a university administrator, president of a semi-conductor manufacturing company and estate planner utilized her natural coaching abilities.
Karen received her Associate Certified Coach credential from the International Coach Federation in 2002, her first year of coaching; accruing 250 hours of coaching in less than 9 months. In 2015, she earned the Master Certified Coach credential, which is held by only 4% of coaches in the world.
Karen is the former Chief Learning Officer of International Coach Academy and has trained coaches for six different coach training organizations.
In every area of her business and life, Karen’s passion for both the outer and the inner game is evident. With her exuberant style and her commitment to living by her own values, vision and purpose, Karen is a role model for other coaches who want to grow their practices and achieve success with ease and joy.
Her book, The Clients You are Seeking are Also Seeking You is an Amazon bestseller.
Your Bio:
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 3
1-Sheet Example
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 4
Contacts to Book Your Talk:
Individuals
Who do you know?
from your old job _________________________________________
from school or college ______________________________________
because of your favorite sport or hobbies _________________________
from your place of worship __________________________________
from community volunteer activities ____________________________
because you rent or own your home ____________________________
because you lived in other neighborhoods ________________________
through your children ______________________________________
through your spouse _______________________________________
from the club ____________________________________________
Who:
is changing jobs __________________________________________
is your librarian __________________________________________
are your fraternity brothers/sorority sisters _______________________
manages or works in your health club ___________________________
is your travel agent ________________________________________
owns your favorite restaurant _________________________________
is a painter and decorator ___________________________________
is a salesperson __________________________________________
is your son’s or daughter’s teacher _____________________________
coaches your children’s soccer or sports team______________________
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 5
edits your local newspaper ___________________________________
is your best lunch buddy ____________________________________
heads the local PTA _______________________________________
is your mechanic _________________________________________
sold you your car _________________________________________
does your dry cleaning _____________________________________
sold you eyeglasses or contact lenses ____________________________
works at your local video store ________________________________
is your pet or plant sitter when you are out of town__________________
appraises or sells real estate __________________________________
is the family undertaker ____________________________________
is the chief of your fire department _____________________________
your banker ____________________________________________
is president of the Rotary, Kiwanis, etc. __________________________
is your postmaster or letter carrier _____________________________
bought that new house in your neighborhood ______________________
are your best friends _______________________________________
is principal of your high school ________________________________
sells you electronic equipment ________________________________
repairs your computer _____________________________________
plays golf with your spouse __________________________________
lives next door to you ______________________________________
was the bride/groom at the last wedding you went to _________________
has recently received a promotion ______________________________
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 6
is unhappy in their job _____________________________________
is single and wants a relationship ______________________________
wants to increase the profits in their business ______________________
has a son or daughter that is about to be married ___________________
is expecting a new baby _____________________________________
has bought a new home _____________________________________
has made a large donation to charity ____________________________
is your accountant ________________________________________
financial planner _________________________________________
is your masseuse _________________________________________
is your attorney __________________________________________
has recently won an award ___________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
Groups
Community (i.e., Rotary) ____________________________________
o Values: _________________________________________
Leads (i.e., BNI) __________________________________________
o Values: _________________________________________
School (i.e., PTA) __________________________________________
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 7
o Values: _________________________________________
Business (i.e., Small Business Association) _________________________
o Values: _________________________________________
Bookstores (i.e., Barnes & Noble) _______________________________
o Values: _________________________________________
Volunteer (i.e., Hospice) _____________________________________
o Values: _________________________________________
Health (i.e., gym) __________________________________________
o Values: _________________________________________
Town (i.e., library) _________________________________________
o Values: _________________________________________
Brown Bag lunches (i.e., companies) _____________________________
o Values: _________________________________________
Network Marketing (i.e., Send Out Cards) _________________________
o Values: _________________________________________
On-line (i.e., Facebook or LinkedIn groups) ___________________________________
o Values: _________________________________________
_____________________________________________________
o Values: _________________________________________
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 8
Sample Personal Contact script
‘Hello, Joe Program, Sue Smith mentioned it would be a good idea to contact you because the Rotary is
looking for speakers for their monthly luncheons. Are you the person that I would speak to about this?’
If Joe says yes, then say, ‘Good. Is this a good time to talk?’ If there’s another yes, and continue with:
‘Would you be so kind as to let me know what is the process to get scheduled for speaking to your
group?’
Write down the process so that you can follow it.
‘Sue told me a bit about your group and the fabulous work that you did with the kids over at 4th Avenue
School. It sounds like you have a very generous group.’
‘When I spoke with Sue about the group, she thought that the topic of Empowering Communication
would be very beneficial. I’d like to hear your opinion about that.’
‘What would be the most valuable concept for the members of the Rotary to know about
communication?’
‘Thank you so much for your time and ideas. I will email you a copy of my bio and a promo piece for my
speech [or whatever the next step in the process is].’
And that’s it. Follow up with whatever you have committed to and stay in the process. If you meet with
resistance anywhere along the line, just say thank you and get off the phone.
Sample group contact script
If you do not have a referral, you can change your opening statement to:
‘Hello, Joe Program, I read about the Rotary’s 4th Avenue School program in the paper the other
day, and I was very impressed with the group. I was wondering if you are looking for speakers
for your luncheons because you are just the kind of group that I love to connect with. Are you
the person that I would speak to about this?’
Write the opening lines of your script here, using your own words:
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 9
Referral email through personal contacts
‘Hello, Joe Program,
Sue Smith mentioned it would be a good idea to contact you because the Rotary is looking for speakers
for their monthly luncheons. My speech is entitled ‘Empowering Communication’ and has been very
well-received by the groups that have experienced it.
This presentation has helped business owners [or whatever the group is comprised of] to grow their
businesses with more ease in an accelerated time frame [or whatever the goal of group members is]. In
less than an hour, the group will go from being effective communicators to the next level – compelling
communication.
If this sounds like something that would be valuable to you, would you be so kind as to let me know
what the process is to get scheduled for your group. I can be reached at 520-299-0001 or by email at
All the best,
Karen A. Cappello
Professional Business and Life Coach
Email for group contacts
‘Hello, Joe Program,
I read about the Rotary’s 4th Avenue School program in the paper the other day, and I was very
impressed with the group. I was wondering if you are looking for speakers for your luncheons because
you are just the kind of group that I love to connect with. My speech is entitled ‘Empowering
Communication’ and has been very well-received by the groups that have experienced it.
This presentation has helped business owners [or whatever the group is comprised of] to grow their
businesses with more ease in an accelerated time frame [or whatever the goal of group members is]. In
less than an hour, the group will go from being effective communicators to the next level – compelling
communication.
I would be happy to provide references of business people who can attest to my qualifications. If this
sounds like something that would be valuable to you, would you be so kind as to let me know what the
process is to get scheduled for your group.
I can be reached at 520-299-0001 or by email at [email protected].
All the best,
Karen A. Cappello
Professional Business and Life Coach
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 10
Write any changes or fine tuning to the prospecting emails to make them more your own:
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 11
Pre-Presentation Questionnaire
Presentation Date:
Duration and time frame:
Address of venue:
Number attending:
Specific purpose of this meeting:
Specific objectives for the presentation:
Introducer's name and contact information:
What are some common challenges audience members face?
What speakers have you used in the past that were especially well-received? What did your group like best about these presentations, these presenters, and their material?
Mechanism for collecting audience contact information?
May I collect feedback about the presentation?
What would make this presentation really special for your group?
© Karen Cappello LLC · 6890 Sunrise Drive, Suite 120-200, Tucson, AZ 85750 · P: 520-299-0001
www.karencappello.com · [email protected] · All Rights Reserved. 12
Sample Feedback Form Questions
Group Name:
Date:
Thanks for any information you are willing to provide on the value of this presentation.
Your acknowledgment/feedback on
o Physical environment
o Slides and handouts
o Presentation content
o Speaker delivery
What value did you receive from this presentation?
What could make this presentation better?
Many of my speaking engagements are by referral. Are there any other groups that you belong to
that would benefit by this presentation? If so, I’d appreciate the names and contact information of
the person who arranges for speakers. (Either an email addresses or a phone number will work.)
o 1. _____________________________________________
o 2._____________________________________________
o 3._____________________________________________
Special offer to the members of [Name of organization]
If you would like to set up a complimentary coaching session with me, give me your information and I’ll
contact you within the next 24 hours.
Your name: _______________________________________________
Email: ______________________ Phone: _______________________
Karen A. Cappello www.karencappello.com 520-299-0001