A simple way to understand

Marketing

The role of marketing

Marketing is about satisfying the consumers needs…

No marketing

Plenty of marketing

…In a profitable way for the organization

The role of marketing

What is the businesses attitude to marketing?Marketing orientation

Analyse current position and opportunities:

Marketing audit

Gain information on the market:

Market research

Persuade consumers to buy:

Marketing mix

Market analysis

Market segmentation

Marketing strategy

Qualitative analysis Price

Quantitative analysis

Consumer tests Place

Promotion

Product

The functions of marketing

Consumer

Research agency

Factory teamFI

CO te

am

Sales team

Supply chain team

CCSD team

Creative agency

Med

ia a

genc

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BTL

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amRetail audit agency Marketing