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Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE OF THE ÖRESUND BRIDGE July 1 July 1 st st 2000 2000 The Region of Scania, Sweden – City of Malmö The Region of Zealand, Denmark – City of Copenhagen The Island Region of Bornholm BORNHOLM Poland Baltic States Sweden Denmark Germany Russia Finland
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Page 1: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden

THE GRAND ROYAL OPENINGTHE GRAND ROYAL OPENINGOF THE ÖRESUND BRIDGEOF THE ÖRESUND BRIDGE

July 1July 1stst 2000 2000

The Region of Scania, Sweden – City of Malmö

The Region of Zealand, Denmark – City of Copenhagen

The Island Region of Bornholm

BORNHOLM

Poland

Baltic StatesSweden

Denmark

Germany

Russia

Finland

Page 2: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

BRIDGE OVER TROUBLED WATERS?The Impacts of Transnational Regionalization in the Öresund Region for the Island of Bornholm

or

Peter Billing, Ph.D.Director

Centre for Regional and Tourism ResearchBornholm Denmark

&

Rachel J.C. Chen, Ph.D.Assistant Professor

Department of Consumer Services ManagementUniversity of Tennessee, USA

ISISA CONFERENCE, Kinmen Island, Taiwan

Islands of the World VIII ”Changing Islands – Changing Worlds

How to Achieve Bridge Effects Without A Bridge

Page 3: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

OUTLINE

1. THE ISLAND OF BORNHOLM

A Short Background

2. THE ÖRESUND REGION IN THE EUROPEAN CONTEXT

Regions, Regionalization and Transnational Integration

3. BORNHOLM IN THE ÖRESUND REGION

Institutionalisation and Infrastructure

4. BRIDGE EFFECTS WITHOUT A BRIDGE – Case Island Tourism

5. CHANGES AND CHALLENGES IN THE SHADOW OF THE BRIDGE

Page 4: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

1.BORNHOLM – A SHORT BACKGROUND

Population 43.000

Size 150 km2

Sense of Independence and Identity

Decades of Decline (from 1980’s)Fishing and Agriculture The Demographic Gap

The Bornhholm Deal (1992)

The Öresund Bridge (2000)

Regional Council (2003)

The Enlargement of Europe (2004)

BORNHOLM

Page 5: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

1985 - The Single European Act

Late 1980’s - The European Regional Development Fund, the European Social Fund and the Agricultural FundTo counter-attack unwanted effects, such as the development and structural adjustment of the regions whose development lagged behind and the conversion of the regions most seriously affected by industrial decline.

2. THE ÖRESUND REGION IN THE EUROPEAN CONTEXT EU & The Regions

1988 - Regional Charta by the European Parliament Concentration of assistance in the areas of greatest needs. Careful coordination and planning of EU’s attack on regional problems. Partnership between the commission, member state governments, regional and local authorities/organizations 

Page 6: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

1992 - Maastricht TreatyThe principle of subsidiarity: “A new stage in the process of creating an ever closer union among the peoples of Europe, in which decisions are taken as closely as possible to each citizen” (Article A)

1994 - Committee of RegionsCommittee with advisory status consisting of regional and local authorities making them part of the decision-making process.

1996 – Introduction of the INTERREG-Programme II

2000 – Introduction of the INTERREG-Programme III

2004 – Territorial Cohesion introduced in the new Treaty of EU

2006 – Implementation of new policy for Structural Funding

Page 7: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

A reciprocal process:

… the Regionalisation of Europe

… the Europeanisation of the Regions

A means to enhance socio-economic restructuring and technological development

Regionalization as a General Political Aim

A tool for achieving territorial cohesion

A coercive logic – ’play by the rules of the regionalisation game’

Transregionalization as a the Ultimate Political Aim

Cross-border co-operation

Cluster development

Trans-national regional integration - INTERREG

Page 8: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

3. BORNHOLM IN THE ÖRESUND REGION

Establishment of the Öresund Committee 1993

Interreg II/III A Programmes

Öresund University

Medicon Valley

Food Network

IT Öresund

Bornholm becomes member of the Öresund Committee 1999

Opening of the Öresund Bridge 2000

Opening of train route Copenhagen - Ystad

Introduction of fast ferry Ystad/Sweden – Rönne/Bornholm

Opening of improved highway E65

Page 9: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

• The CRT Visitor Survey since 1996 – 3000/year

• Tourism has been an integral part of the Bornholm economy for more than a century

• Markets linked to the island by proximity; visitors come primarily from Denmark, Germany and Sweden

• Traditionally a family holiday destination

• High repeat visitation (79%)

4. BRIDGE EFFECTS WITHOUT A BRIDGE

Case: Island Tourism on Bornholm

Page 10: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1998 1999 2000 2001 2002 2003

Ystad Copenhagen Germany Poland Air (CPH)

ACCESSIBILITY - Routes and means of transport by arrivals

Page 11: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

§

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

Number of Visitors and Residents by Arrivals

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

2000 2001 2002 2003

Visitors Residents

Page 12: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Danmark Foreign

ORIGIN – Domestic and Foreign Visitors by Overnight Stays

Page 13: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

Tyskland Danmark Sverige Norge Polen Övrigt

ORIGIN – Nationality of Visitors by Overnight Stays

Page 14: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

0

1

2

3

4

5

6

7

8

9

1996 1997 1998 1999 2000 2001 2002

Seasonality

Peter Billing, Centre for Regional & Tourism Research & Rachel J.C. Chen, University of Tennessee

Average Length of Stay

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

40,0%

45,0%

Jan Feb Mar Apr Maj Jun Jul Aug Sep Okt Nov Dec

1995 2003

Page 15: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

130000

135000

140000

145000

150000

155000

160000

165000

170000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

1 500 000

1 520 000

1 540 000

1 560 000

1 580 000

1 600 000

1 620 000

1 640 000

1 660 000

1 680 000

1997 1998 1999 2000 2001 2002 2003

THE PARADOX

Overnight Stays All Accomodations

Hotel Overnight Stays in July

Page 16: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

5. Changes and Challenges in the Shadow of the Bridge

• Commuting

• Attractive place for living, study, doing business and visiting

• Increasing number of visitors - VFR

• New markets – customer segments and origin

• Transport capacity limitations

• Restrictive Policy and Planning

• Expensive destination

• Service quality Basil Fawlty Style

• Small & Micro Businesses

• Life style choice rather than an business opportunity

• Establishing of Creative Entrepreneurs in Arts & Crafts

• Destination Bornholm

Page 17: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

CENTRE FOR REGIONAL & TOURISM RESEARCH

WWW.CRT.DK

Peter Billing

[email protected]

Rachel J.C. Chen

[email protected]

Page 18: Crown Prince Fredrik of Denmark and Crown Princess Victoria of Sweden THE GRAND ROYAL OPENING OF THE ÖRESUND BRIDGE July 1 st 2000 The Region of Scania,

Peter Billing & Rachel J.C. Chen CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK


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