CSR ppt

Date post:22-Aug-2014
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Archita Gupta(MBA- 4TH SEM)

WHAT IS CSR ? Corporate social responsibility is a form of corporate

self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.

WHAT IS SUTAINABILITY ? Corporate sustainability is a business approach that

creates long-term consumer and employee value by not only creating a "green" strategy aimed towards the natural environment, but taking into consideration every dimension of how a business operates in the social, cultural, and economic environment. Also formulating strategies to build a company that fosters longevity through transparency and proper employee development.


CONSUMER DATA ON CSR & SUSTAINABILITY 61% have sought a brand that supports a good cause even if

it was not the cheapest brand. 64% would recommend a brand that supports a good cause, up from 52% last year. 56% believe the interests of society and the interests of businesses should have equal weight in business decisions. 67%would switch brands if a different brand of similar quality supported a good cause. 83%of consumers are willing to change their consumption habits if it can help make tomorrows world a better place to live.

EXAMPLE : McDonalds From the start, McDonalds have been committed to do

the right thing. Their sustainability efforts ensure that their business practices and policies continue their rich heritage of making a positive impact on society. McDonalds seek to make progress in five focus areas: nutrition and well-being, sustainable supply chain, environmental responsibility, employee experience, and community.

1. Nutrition and Well-Being

Increase awareness of fruit, vegetables and dairy

options for children available on the menu Accelerate and expand food and beverage choices containing fruits and vegetables across the menu

2. Sustainable Supply Chain

McDonalds is committed to sourcing all of our

food and packaging from sustainable sources, with an initial focus on beef, poultry, coffee, palm oil, fish and fiber. In the area of beef, we are participating in multistakeholder initiatives supporting more sustainable beef in Europe, Australia, South America and globally.

3. Environmental Responsibility

Increase adoption of energy-efficient equipment and

technology in restaurants. Improve tracking of restaurant energy consumption data. Increase energy awareness and education across the System to continue to realize savings to the bottom line and benefits to the environment.

4. Employee Experience


restaurant crew and managers and differentiate McDonalds as an employer of choice through continuous and aligned focus on the global Employee Value Proposition. Identify ways to bring McDonalds Values to life at the restaurant level, enhancing employee commitment and the customernexperience.

5. Community

Leverage local and global resources to have greater

impact on children, families and communities. Increase financial and volunteer support to Ronald McDonald House Charities through communication outreach. Increase participation in the corporate volunteer program.


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