D2.TCS.CL5.10 Slide 1. Develop host community awareness programs This Unit comprises three Elements:...

DEVELOP HOST COMMUNITY AWARENESS PROGRAMS

D2.TCS.CL5.10

Slide 1

Develop host community awareness programs

This Unit comprises three Elements:

1. Identify the basis for a host community awareness program

2. Prepare for delivery of a host community awareness program

3. Present and monitor a host community awareness program

Slide 2

Assessment

Assessment for this unit may include: Oral questions Written questions Work projects Workplace observation of

practical skills Practical exercises Formal report from

employer/supervisor

Slide 3

Element 1 – Identify the basis for a host community awareness program

Performance Criteria for this Element are: Identify the stakeholders in

relation to a host community awareness program

Research the tourism-related issues that are impacting on the host community

Assemble information on the tourism-related issues that are currently impacting on the host community

(Continued)

Slide 4

Element 1 – Identify the basis for a host community awareness program

Identify tourism-related opportunities and threats facing the host community

Identify motivations for visiting the local community

Seek resolutions to the potential conflict relating to tourism

Slide 5

Identify the stakeholders in relation to a host community awareness program

In relation to this unit: Host community = any

community receiving visitors Content refers to outcomes,

skills and knowledge required to develop a host community's awareness of tourism

An ability to educate, inform and consult is needed

Programs are key to tourism planning and management

Slide 6


Host community awareness programs: Are planned, formal, structured

activities designed to raise awareness of tourism within target audiences

Seek to inform, persuade and resolve issues

Are presented to/aimed at local communities

Have their implementation monitored

Are normally for regions but may be for individual venues/businesses

Slide 7


‘Stakeholders’ include: Employers Current and potential

employees Government agencies and

authorities Media Training organisations Members of the local

community/general public

Slide 8


CBT = Community-Based Tourism: Sustainable tourism promoting

pro-poor strategies in host communities

Involves the local people Aims to alleviate poverty Respects culture, traditions

and heritage

Slide 9

Research tourism-related issues that are impacting on the host community

Good ways to identify issues: Identifying tourism goals and

objectives of the enterprise Meeting with the marketing

and sales department of the proposing organisation

Identifying the specific tourism goals and objectives for the local community

(Continued)

Slide 10


Seeking views and opinions from stakeholders

Investigating the history of the local people/community in relation to tourism and its impacts

Speaking to a broad cross-section of those affected by tourism within the local community

Understanding the changes in demand for local services and facilities

Slide 11


Research data is classified as ‘secondary’ and ‘primary’

Secondary data: Is data/information that already exist

and which It can be found in/sourced from: Reports Internal business records and

databases Media articles and the Internet Findings of existing market

research Anecdotal evidence

Slide 12


Primary data: Is new/freshly generated data Is commonly undertaken to

address need as determined by identified gaps in the analysis of the secondary data

May be captured through the application of a range of market research techniques

Slide 13


Data may also be classified as ‘Qualitative’ or ‘Quantitative’ Qualitative data:

Is also known as ‘soft’ data Seeks to answer ‘Why?’

questions

Slide 14


Quantitative data: Is also known as ‘hard’ data Refers to facts, figures,

statistics, money, frequency, percentages, ratios and other mathematical/arithmetic statements

Seeks to answer questions which can be quantified

Slide 15


Much tourism-based research generates a hypothesis which needs to be addressed by the research: A hypothesis links two factors A research project can address more than

one hypothesis Common tourism-related hypotheses are:

The introduction of tourism activities into a community will generate growth for the businesses and the country

Communities who participate in tourism will experience social, economic and/or cultural benefits

Slide 16


Questions: Are then developed to elicit

information to prove or disprove the hypothesis

Need to capture information to allow decision making

Must be worded in a neutral manner

Should include ‘open’ and ‘closed’ questions

All research needs to be conducted in an ethical yet rigorous way

Slide 17


Issues which may be investigated: Potential range of issues is

limitless Will vary over time Alter between communities Depend on the

organisation/proponent May be ‘positive’ or ‘negative’

Slide 18


Possible ‘positive’ issues for research: Growth of existing businesses Development of new

businesses More jobs and employment

opportunities A more sustainable economy Improved quality of life(Continued)

Slide 19


Greater investment in local infrastructure

Maintenance, growth and improvement in local facilities

Cultural empowerment and increased sense of pride

Tax revenue for governments Enhanced awareness of the

country/location(Continued)

Slide 20


Economic diversification and general economic benefits

Opportunity to share the culture and educate visitors

Investment opportunities Improved health and training

facilities Opportunity to enhance

preservation of endangered or threatened aspects of local culture, customs and community

Opportunity to make wider community aware of problems facing the community

Slide 21


Possible ‘negative’ issues for research: Impact of tourism on the social

fabric of society Child protection and child sex

trade concerns Fear regarding prostitution and

other crimes Trivialisation and/or dilution of

the culture Lack of local workers to fill the

jobs(Continued)

Slide 22


Provision only of menial and low-paid jobs

Seasonal employment only (in some areas)

Loss of a sense of community Ultimate dependency on

tourism Damage to the land and

environment(Continued)

Slide 23


Money leaving the area because businesses are owned by external operators

Unacceptable level of use of/stress on community resources by tourists to the detriment of locals

Over-development Increased living costs(Continued)

Slide 24


Unwanted intervention by tourists in normal everyday activities

Control of local area may move (more) to external people

Cultural change

Slide 25

Assemble information on tourism issues currently impacting the community

Market research: Is the process of undertaking a

variety of actions designed to capture information which allows decisions to be made about identified issues

May be undertaken by: A single organisation A government agency Professional market

research organisations Combination of the above

Slide 26


Market research activities may include: Conducting interviews Consulting with groups and

communities Applying surveys and

questionnaires Using focus groups Observing people and actions Doing experiments and

undertaking trials and tests

Slide 27


‘Raw data’: ‘As is’ data generated as a

result of the research Supplied in untouched form

direct from researchers May originate from:

Questionnaires and survey forms

Hand-written notes/observations

Anecdotal evidence Any sort of base material

Slide 28


‘Data manipulation’ = working with data – may include: Determining classifications of data to

be used which may be assembled around criteria such as: Measures relevant to the research Nominated ‘indicators’ for the

program Separation of data by type Classification of responses by

question numbers Division of respondents by

demographic classification(Continued)

Slide 29


Undertaking data entry protocols

Checking the data: Sufficient? Bias free? Correctly entered? Clear? Follow-up needed(Continued)

Slide 30


Analysing and interpreting the data: Performing

arithmetic/statistical functions

Classifying results and quantifying data

Identifying trends and comparing findings

Develop findings, conclusions and recommendations

Slide 31


It is acceptable/common for the results of the research to find: More research is required Different research is needed A new hypothesis and new

research questions are warranted

The initial objective being pursued/considered cannot realistically be expected to succeed and should be abandoned

Slide 32


SWOT analysis: Fundamental pre-requisite for

any market research Gathers information on

‘internal’ and ‘external’ environments

Examines Strengths, Weaknesses, Opportunities and Threats

Slide 33


Internal factors: These are the ‘Strengths’ and

‘Weaknesses’ of/within the organisation

A ‘Strength’ for one entity can be a ‘Weakness’ for another

Are (to an extent) controllable – organisations are able to control the

Slide 34


External factors: Exist outside the organisation They are the ‘’Opportunities’

open to an organisation and the ‘Threats’ facing it

They are (usually) uncontrollable

Slide 35


When looking at external Opportunities and Threats it is also possible to use: SLEPT analysis PESTEL analysis STEEPLE analysis

Slide 36


Possible Opportunities and Threats in relation to host community awareness programs: Changing economic conditions Changing expectations of

visitors Changing political situations(Continued)

Slide 37


Changing cost of travel Changing marketplace

activities Changing government

direction in relation to tourism Changing environmental

conditions

Slide 38


Visitor types: Refers to classifications of

people who may visit a community

No standard set of definitions Based around:

Description of the tourists/groups

Reason for travel

Slide 39


Common classifications: Families Special interest groups Business General visitors Repeat visitors

Slide 40


UNWTO say there are three basic forms of tourism: Domestic tourism National tourism International tourism

Slide 41


UNWTO also defines following words/terms: Business visitor Excursionist Meetings industry/MICE Tourist Travel party Visit Visitor

Slide 42


Motivations for visiting: Are the reasons people might

have to visit a community Should have been identified as

part of the research process

Slide 43


The ASEAN Tourism Strategic Plan 2012 – 2015 identifies: Need to develop experiential regional

products and creative marketing and investment strategies

Need to develop experiential and creative regional/sub regional circuits and packages together with investment strategies in relation to: Nature-based tourism Cultural and heritage tourism CBT Cruise tourism and river-based

tourism Slide 44


The ASEAN Tourism Marketing Strategy 2012 – 2015 has identified the following ‘ASEAN Target Market Segments’: Generic and mass travel Experiential travel Creative travel(Continued)

Slide 45


Adventure travel Extended, long-stay travel Business-related travel

Slide 46

Seek resolutions to the potential for community conflict relating to tourism

Common causes of conflict: Competition for local

government resources Conflicting opinions about

tourism development options Perceived threat to local

amenity by high visitor numbers

Conflicting opinions about local government tourism levies

(Continued)

Slide 47


Conflict between environmental and business groups

Misunderstanding regarding the relative benefits and disadvantages of tourism to the host community

Misinterpretation and misunderstanding of the effects of tourism on other host communities

Slide 48


Some proponents will seek to introduce a standardised set of ’Complaint Resolution procedures’ to a community: These must never be imposed They should be negotiated They should be made public They should be subject to

review and revision

Slide 49


Practical procedures include: Recognise the issue – never

ignore it; accept and acknowledge the issue

Communicate with the community – talk to them

Undertake additional research – where and if necessary

(Continued)

Slide 50


Comply with all applicable/necessary requirements

Make an offer of compensation Make viable and credible

promises about the initiatives Negotiate and show a

willingness to adapt initial proposal/s

Slide 51


The reality is not all conflicts can be resolved and in these cases the options are: Withdraw from the proposal Defer the project Go ahead regardless and

strive to create a successful outcome for all and develop positive sentiment towards the program

Slide 52

Summary – Element 1

When identifying the basis for a host community awareness program: Learn who are the stakeholders Define relevant words and

terms Look at examples of other host

community awareness programs

Undertake research on relevant issues impacting the community

(Continued)

Slide 53


Meet with and consult with the community

Construct hypothesis and questions which need to be addressed

Collect quantitative and qualitative data

Determine community needs, wants and preferences

(Continued)

Slide 54


Assemble and analyse the research data about the community and issues impacting it

Identify relevant tourism threats and opportunities presenting to the community

Consider internal and external factors

(Continued)

Slide 55


Use research data/results as the basis for program development

Generate a list of reasons tourists would want to visit/engage with the local community

Resolve conflicts and problems which arise with host communities

Ensure appropriate recompense is negotiated

Slide 56

Element 2 – Prepare for delivery of a host community awareness program

Performance Criteria for this Element are: Develop objectives for the

education of the host community

Develop target audiences for delivery of host community awareness programs

Decide on the format of programs to deliver host community awareness programs

(Continued)

Slide 57

Element 2 – Prepare for delivery of a host community awareness program

Plan strategies to disseminate information

Develop the content Generate a timetable to guide

the delivery of host community awareness programs

Secure resources to enable delivery of programs

Slide 58

Develop objectives for the education of the host community

Objectives will be determined on a combination of factors such as: Results of community

consultations Input made by stakeholders Identified ‘Opportunities’ and

‘Threats’ Government polices, strategies

plans and initiatives(Continued)

Slide 59


Economic imperatives Local government or other ‘in-

country’ plans Need to care for local

environment Investment available Similar action in similar

communities

Slide 60


Possible objectives: Persuasion in relation to the

initiatives and inherent matters Rectification of errors Provision of base,

supplementary and projected information

(Continued)

Slide 61


Provision of advice to the population

Encouragement of necessary participants

Responses to threats and misinformation

Protection of the image and reputation of the host enterprise

Slide 62

Develop target audiences for delivery of programs

Need to target audiences relates to: Showing respect for individuals

and groups Proving the bona fides of the

proposal Demonstrating the proponent

wishes to consult and communicate with the community

(Continued)

Slide 63


Advertising and promoting the initiative

Responding to criticism Being proactive and presenting

information Responding to notifications

from groups or individuals

Slide 64


Audiences normally include: All stakeholders – as identified

for the project Individuals – who have made

contact/shown interest Specific/identified/influential

groups Nominated schools(Continued)

Slide 65


Specific media Certain government officials

and/or agencies Certain stakeholder

classifications as identified by specified demographic characteristics relevant to the identified issues

People, businesses or agencies

Slide 66

Decide on the format of programs to deliver programs

Format to be used can be determined by: Asking communities what they

prefer Speaking to community

leaders Determining the capacity and

preferences of the community Looking at the infrastructure

available in the community(Continued)

Slide 67

Decide on the format of programs to deliver programs

Assessing money available for delivering the programs

Considering/accommodating requests which have been made directly to the proponents

Complying with mandated requirements

Factoring in other operational imperatives

Slide 68


Strategies might include: Communicating with possible

businesses and employers Talking to the media Providing information to the

general public Conducting training courses Holding formal meetings with

the community and making formal presentations

Lobbying nominated stakeholders

Slide 69


Options for implementing strategies: Conducting in-person talks Making formal presentations Creating structured

educational programs Being available for people as

necessary(Continued)

Slide 70


Developing and making available a self-paced format of information

Using a series of trainer-driven/directed programs

Using web-based formats Generating and making

available across a variety of formats the necessary technical and statistical information supported by informal notes and information

(Continued)

Slide 71


Putting in place a ‘response-only’ option

Using social media Giving invitations to locals,

designated representatives of community leaders to represent the community on relevant Boards or Committees

Using the media(Continued)

Slide 72


Making available printed materials for distribution

Joining targeted bodies to lobby and influence key stakeholders and decision makers

Generating partnerships with other organisations or industry sectors

Using a Communications Plan to guide actions

Slide 73

Develop the content

Content is a program-by-program consideration – tips for development of content include: Start with the end in mind Use a writing team Organise the materials to be

used Allocate sufficient and

appropriate resources to the task

(Continued)

Slide 74

Develop the content

Develop a user-friendly format Plan the content and sequence

for each element of the document

Be accurate and honest Be positive(Continued)

Slide 75

Develop the content

Be realistic Write to the individual

audience Use graphics Write to influence and

persuade the reader(Continued)

Slide 76

Develop the content

Personalise the message Give the basics for each

element of the proposal Include direction so readers

can get more detail Include details of

stakeholders/proposers of the program

(Continued)

Slide 77

Develop the content

Make content ‘attractive’ and ‘inviting’

Make reference to facts and analysis

Write a draft and revise as required

Check final draft for errors and omissions

Slide 78

Develop the content

Prepare a draft of the material to be distributed

Mark this draft as a ‘Draft’ documents

Circulate the draft internally Ask those on the Distribution

List to read and provide feedback on the draft

(Continued)

Slide 79

Develop the content

Meet with all those of the Distribution List to discuss their suggestions, input and feedback

Determine the changes which need to be made to the draft

Revise the draft documents/materials as required/agreed

Circulate the revised draft in accordance with the Distribution List for comment

(Continued)

Slide 80

Develop the content

Meet with all those of the Distribution List to discuss their suggestions, input and feedback

Determine the changes which need to be made to the draft

Revise the draft documents/materials as required/agreed

Circulate the revised draft in accordance with the Distribution List for comment

Slide 81

Generate timetable to guide delivery of host community awareness programs

Important context: Scheduling and delivery times

MUST reflect the needs and preferences of the audiences

Attention MUST be paid to the local calendar and conditions when creating the delivery timetable

Different target audiences will need to be scheduled for delivery at different times

Changes may need to be made throughout delivery schedule on the basis of feedback received

(Continued)

Slide 82


The one delivery may need to be made many times at different locations

Always a need to remain flexible

Nearly always a need for ‘extra’ sessions

Ensure operational issues can be accommodated

Follow ‘Communications Plan’ (if one has been prepared)

Slide 83


Scheduling advice: Ensure regular

communications Time-table releases of

information Determine existing local

opportunities and events – to avoid or leverage

(Continued)

Slide 84


Negotiate opportunities for delivery with targeted organisations and audiences

Involve joint-venture partners Promote the sessions

Slide 85


Resource classifications may be seen as: Information Physical resources Human resources Financial resources

Slide 86


Information – this means all those involved in presenting aspects of the program must Be aware of all the facts Know relevant statistics Understand pertinent times

and dates(Continued)

Slide 87


Know all relevant names of people and places

Appreciation connections and relations

Recognise advantages and disadvantages, features and benefits

Understand rationale for the program

Slide 88


Physical resources can include/relate to: Travel to and from locations Transportation for materials

and equipment Training and delivery

equipment Venues Handout materials Access to required

infrastructure

Slide 89


Human resources – attention need to ensure the ‘right’ people meaning they: Are credible in the eyes of the

projected audiences Have excellent communication

skills Have brilliant interpersonal

skills Have excellent supplementary

skills(Continued)

Slide 90


They are knowledgeable They present well They are passionate about the

initiative and engaging There are ‘sufficient’ of them They have relevant experience

and presentation expertise They are of the ‘right’ gender,

age, race, religion or culture

Slide 91


Financial resources = funding Funding underpins all other

resources in that it: Pays for travel and transport Enables staff to be

employed for the project Provides means of paying

for advertising and promotion

Slide 92


Funding may be available: In ‘cash’ or ‘kind’ From the proponent From the government – grants,

subsidies, allowances From stakeholders From the host community

Slide 93


When preparing for delivery of a host community awareness program: Take time to plan Generate goals and objectives

based on previous consultation and research

Develop target audiences for delivery of host community awareness programs

(Continued)

Slide 94


Realise different audiences may have different preferences for receiving information/engaging with the program

Schedule a variety of delivery times and options

Create program format to reflect identified preferences of target groups

Develop and disseminate a plan to disseminate information

(Continued)

Slide 95


Consider creating a Communications Plan

Create and record clear, accurate, comprehensive and informative content

Obtain necessary approvals and authorisations

Obtain information, physical, human and financial resources to enable and support the proposal

Slide 96

Element 3 – Present and monitor a host community awareness program

Performance Criteria for this Element are: Prepare materials for

distribution Release information to the

media Make personal appearances to

deliver information(Continued)

Slide 97

Element 3 – Present and monitor a host community awareness program

Respond to questions arising and issues raised by the local community

Undertake ongoing research of the local community and the impacts of tourism

Record and investigate the effects and impacts of tourism on the local community

Revise and adjust existing programs on the basis of new information

Slide 98

Prepare materials for distribution

Materials to be prepared should be: Decided by proponent

stakeholders Developed after content has

been created Targeted to identified

audiences Generated for all audiences

who have been promised materials

Written/prepared in relevant languages

Slide 99


Materials may be produced internally or externally: It is important for final quality

of materials to be high Internal (‘in-house’) production

should be avoided unless: Quality products can be

produced All types of required

materials can be produced Internal production means

greater control over the production process

Slide 100


External business can: Provide layout, print size and

style, formatting and use of white space, colour, graphics and photos

Printing hard copy materials Creating professional

PowerPoint presentations Developing an online and social

media presence Staying ‘on message’ Gaining necessary access to

places, people and organisations

Slide 101


A ‘Distribution List’ may be used to assist with distribution of materials – it indicates: Who is to receive what Quantities required/to be sent Sequencing and timing Method/s of distribution

Slide 102


Materials which may be required: Media releases Fact sheets Web-based materials Supporting materials Competitions Brochures and leaflets Samples

Slide 103


Media releases will commonly: Explain the initiative Provide details and facts of the

proposal Include photographs and

interviews Seek to positively influence

readers Include a contact person

Slide 104


Fact Sheets must: Be clear and succinct – one

page maximum Present information in sections

using headings to separate content

Feature relevant facts and figures

Answer anticipated questions and issues

Provide a contact for further information

Slide 105


Web-based materials may feature: Home Page Contact Us facility and FAQ

page Video Registration facilities Competitions Time-tables Plans Links

Slide 106


Supporting materials may include: Banners and signage T-shirts, caps, pens and rulers Corporate gifts

Slide 107


Competitions may require: Promotional material Commitment regarding prizes Application forms and

protocols Linkages to other

materials/information sources Advertising results and

winners

Slide 108


Competitions may take the form of: Written responses/essays Photographic competitions Activity-specific competitions Naming competition

Slide 109


Brochures and leaflets can be used: For letter box drops As handouts For provision of basic details To support formal

talks/presentations For distribution to secondary

resource sites

Slide 110


‘Samples’ can include: Examples of materials Copies of tour-related

documents Items produced by local

communities for sale to tourists/visitors

Slide 111

Release information to the media

A Media Plan may be used – it contains: Names/details of media

organisations to be used Names of key personnel in

each organisation How and when each

organisation is to be used Predicted costs Requirements of each

organisation

Slide 112


Timing of release of information: Needs to precede certain

activities/arrangements Should not clash with other

local events Needs to follow certain

activities/arrangements

Slide 113


‘Exclusive’ material: Means it will stand a better

chance of being used by a media outlet

Cannot be given to other media

Material/promotion regarding a host community awareness program is usually NOT ‘exclusive’

Slide 114


Incentives may also be offered/provided to the media: Travel, accommodation and

meals Gifts and merchandise Expenses allowances Access to people and places Photo, filming and interview

opportunities

Slide 115


Media releases m- in addition to the previous information they may: Provide photographs Include filmed footage Involve recorded interviews

Slide 116


PR = Public Relations – may relate to: Creating/maintaining positive

relationship with the community Talking with relevant

stakeholders Engaging with the local

community Being available for interviews

and photographs Providing information, facts and

details to audiences and the media

Slide 117


Media kits are used: To announce a meeting or initiative As support material for handout at a

media event, interview or photo opportunity

To provide the media with information about a particular issue of interest or concern to the media

In order to redress negative media sentiment towards a project by putting forward positive news

To communicate in general with all the public audiences of a program/initiative

Slide 118


Media kits may be: Tailor made to suit the needs

of different media types Comprised of other ‘standard’

materials generically produced for use in the promotion of the program

Slide 119


‘Media events’ are designed to attract media attention : Appearances by stars and

celebrities Music events and bands An official opening A big meal Speeches Demonstrations and tours Press conferences and

interviews

Slide 120


Media events are sometimes used to: Generate media interest Launch a program Engage with the media Inform the public

Slide 121


Interviews may be: Live Pre-recorded Conducted with print or

electronic media Accompanied by film or photo

opportunity

Slide 122


In relation to interviews: The proposer may set the

parameters Media may submit questions

they want answered Media may ‘demand’ certain

issues are addressed Media may insist they obtain

photos/access/interviews

Slide 123


Photo opportunities may relate to still photos or filming and are commonly associated with: Interviews Launches Achievements Arrival/attendance of a VIP Celebration

Slide 124


In regard to photo opportunities attention should be paid to: Providing media who attend

with relevant information to support their photos/filming

Controlling the shoot Creating and maintaining

positive relationship with the media

Slide 125

Make personal appearances to deliver information

Need for/reasons to use personal presentations – they: Give a ‘face’ to the proposal Show the human element of the

program Give the public a person to talk to Demonstrate interest in/commitment

to the program Allows information to be

disseminated Enables issues to be addressed Provides an opportunity to ‘connect’

Slide 126


Need for ‘multiple persons’ to be available to make personal appearances: Demonstrates importance of

the program Enables a united front to be

presented Allows multiple meetings to

occur at the same time Provides substitute speakers if

needed Allows a range of ‘subject

experts’

Slide 127


People making personal appearances must: Have full/total knowledge of the

program Be a key stakeholder in the proposal Be capable of speaking on behalf of

the proponent Have authority to make promises Be presentable and look ‘appropriate’ Have excellent communication and

interpersonal skills Be personable(Continued)

Slide 128


Have a reputation and background free from blemishes

Be available when required Be able to speak the language

and understand the culture of the community

Have media experience Have credibility in the eyes of

the people they will be engaging with

Be tolerant

Slide 129


Tips on making personal appearances: Make sure the total program is

fully understood Trial the personal appearances Learn the appearance

calendar(Continued)

Slide 130


Arrive at the venue early Prepare to present Engage the audience Follow-up

Slide 131


It is always possible those who ask questions and/or raise issues about a host community awareness program: Have a valid point to make Know something which is

important to the program but has not yet been identified

Can contribute something which will enhance the program

Slide 132


Everyone with a question or issue must: Be listened to Have their questions/issues

acknowledged Have their input analysed Receive a suitable response

Slide 133


It is legitimate to: Explain negative impact

changes to the program might have

Negotiate – rather than impose or ignore

Develop acceptable Issue Resolution procedures

Slide 134


Keys in responding to questions and issues: Thanking people Being sincere and honest Addressing EVERY issue and

question(Continued)

Slide 135


Pre-preparing responses to questions/concerns identified as being possibly raised

Practicing responses to nominated questions and concerns

Making public statements as opposed to making promises ‘behind closed doors’

(Continued)

Slide 136


Providing extra detail where necessary

Admitting and acknowledging valid/legitimate circumstances and issues

Taking appropriate action in response

(Continued)

Slide 137


Supporting public statements made

Re-presenting plans and the project

Considering development of a Reference Group comprised of those who have issues/concerns

Slide 138

Undertake ongoing research of local community and the impacts of tourism

Exact need for monitoring will depend on: The individual host community

awareness program which has been implemented

The contents of the Monitoring Program

The people The areas

Slide 139


Generic need to monitor implementation will relate to: Keeping promises made Gathering data Involving the local community Keeping the public aware of

what is happening

Slide 140


A Monitoring Program may be used: Step 1: Planning and organising Step 2: Scoping key issues Step 3: Developing indicators Step 4: Collecting data Step 5: Evaluating results Step 6: Planning the response Step 7: Communicating results Step 8: Reviewing and adaptinghttp://www.snvworld.org/files/publications/a_toolkit_for_monitoring_and_managing_community-based_tourism.pdf

Slide 141

http://www.snvworld.org/files/publications/a_toolkit_for_monitoring_and_managing_community-based_tourism.pdf




Monitoring should embrace Quantitative and Qualitative aspects and may include: Collecting information on

identified indicators Observing people and

activities Taking photos and other

recordings Talking to those involved

(Continued)

Slide 142


Recording statistical data and subjective information on pro forma sheets

Encouraging local input and contributions

Producing and distributing feedback forms

Holding feedback sessions

Slide 143

Record and investigate effects and impacts of tourism on local community

Essential consideration when recording information: Noting names/contact details

of those who provide data Keeping a list data type

provided by researchers Ensuring suitable security Establishing acceptable data

management practices Entering data promptly

(Continued)

Slide 144


Entering accurately Ensuring all data/information

captured is recorded Checking data is valid Following up ambiguous raw

information Converting raw data into

agreed descriptors Maintaining the confidentiality

of the data

(Continued)

Slide 145


Retaining original paper-based documents

Determining if sufficient information has been captured

Taking action to obtain additional information

Recording other relevant issues which emerge

Initiating new topics/indicators for research data which is collected

Slide 146


Activities involved in investigating data might include: Manipulating the data Gathering extra information Speaking to researchers Undertaking re-visitations(Continued)

Slide 147


Being alert to the potential for conflicts of interest

Using nominated data analysis tools

Subjecting data to required levels of analysis

Implementing nominated software programs for data analysis

Producing valid and reliable results

Slide 148


Communication of findings may occur: With the general public using

media releases and posts With the local community using

meetings, talks and presentations

With stakeholders using meetings, emails and phone calls

Slide 149


When communicating it is important to: Be totally honest Refer to supporting material/s Explain outcomes and results Use graphics to illustrate

results(Continued)

Slide 150


Ensure principals have seen what is released

Use identified/agreed channels of communication

Communicate in a timely manner

Release findings to stakeholders first

Be available to respond

Slide 151


It is important to revise and adjust programs to: Factor in new and emerging

information and input Maintain credibility with the

local community Keep promises made(Continued)

Slide 152


Abide by requirements of various Codes and legislation

Exploit positive results Minimise adverse impacts Demonstrate responsible

project management Prove ongoing engagement

Slide 153


In relation to research findings: Basic options are:

Do something Do nothing

Exactly what is done will depend on: Whether outcome is

‘positive’ or ‘negative’ Issues emerging

Slide 154


Responding to positive outcomes may involve: Reviewing and revising plans Endorsing existing plans Producing revised

targets/outcomes Continuing support(Continued)

Slide 155


Transferring lessons learned Promoting the success Congratulating people Developing associated

programs Re-visiting compensation

paid/given

Slide 156


Responding to negative outcomes may involve: Holding a formal enquiry into

the outcomes Conducting additional or

different research Undertaking different data

analysis techniques Reviewing and revising plans Providing more training to

participants(Continued)

Slide 157


Conducting more or different advertising

Apologising and explaining the outcomes

Accepting the outcomes and being satisfied with the less-than-expected results

Withdrawing from the program

Slide 158


When presenting and monitoring a host community awareness program: Implement the program as

planned, agreed and promised Prepare and distribute

advertising/promotional materials to support the initiative

Use a Distribution List to ensure all necessary audiences/people receive information

Prepare media releases

(Continued)

Slide 159


Develop and make available Fact Sheets

Utilise web-based and social media formats

Generate and use support materials

Consider the use of competitions and actual ‘samples’

(Continued)

Slide 160


Actively involve the media via media releases, media kits, interviews and photo opportunities

Develop a Media Plan to guide and control media interactions

Generate positive PR for the program

Make a variety of personal appearances to deliver information about the program

(Continued)

Slide 161


Ensure presenters have necessary skills and experience

Use Guest Speakers and hard-copy handouts to supplement personal appearances

Address questions and issues raised

Monitor and research implementation

(Continued)

Slide 162


Record and analyse research data

Formulate results/outcomes/findings/conclusions based on actual data

Communicate program outcomes to all audiences

Use project results to determine further decisions to be made about the program

Slide 163

Date post:	24-Dec-2015
Category:	Documents
Upload:	ruth-adams
View:	215 times
Download:	2 times

D2.TCS.CL5.10 Slide 1. Develop host community awareness programs This Unit comprises three Elements:...

Documents