Data, the World's new Natural Resource

© 2014 IBM Corporation

Data – the World’s New Natural Resource

Gareth Mitchell Jones, IBM Big Data & Analytics Leader, UK & Ireland

+44 7584 522 154

19th June 2014

@garethmj74


Data is the new basis of competitive advantage.

Drive business outcomesby applying more

sophisticated analytics

across more

disparate data sources in more parts of

their organisation.

Capture the time value of databy developing

“speed of insight”

and “speed of action”

as core differentiators.

Change the gamein their industry

or profession with

cognitive capabilities

like those seen on the North Face website.

Leaders will:

Our Point of View


Why act now?

Create AgilityManage RiskOutperform

Only 1 in 5 organizations allocate more than 50% of IT budget to new projects

Of leaders cite growth as the key source of value

from analytics

Source:

1 - IBM IBV Study: Analytics: A blueprint for value, October 2013 2 - IBM Global Study on the Economic Impact of IT Risk, 2013

3 - IBM Global Data Center Study, 2012

Of respondents were impacted by a cyber

security breach over the past 24 months

46%75% 1in5


Imagine the possibilities of analysing all available data

Real-time traffic flow

optimisation

Low-latency network analysis

Fraud & risk detection

Predict and act on intent to purchase

Predictive asset maintenance

Understand and act on customer

sentiment


Now imagine what would happen if the business actually trusted the information

Information Is Understood

Information is Correct

Information is Current

Information is Secure

Information is Holistic

Information is Shared


The opportunity for value is infinite

£31msaved in inventory

costs1000GPS-enabled buses reduce congestion

100 million

350

5%Est. reduction in

single person council tax discount fraud

80%Less time required to open an account

40%increase in business referrals from IFAs

100%Improvement in ability to

capture real-time data

customers

Identifying and targeting highest

value of its

Collecting and analysing asset

data from

sites


Need:

Outperforming organisations increase personalisation by analysing all data to for unique knowledge of buying preferences

Results

• Improved marketing effectiveness by 10%• Develop personalised campaigns that

demonstrate unique knowledge of buying behavior

Increased

Customer

PersonalisationPersonalisecampaigns based on buyer attributes

Regain Controlover customer data and improve analysis time


Need:

Smarter Cities

Results:

• GBS-tracking of 1000 buses gives at a

glance status updates

• Improved service for users and reduced traffic congestion

Outperforming organisations apply a spectrum of analytics to solve complex business problems

Solvethe root causes of traffic congestion in the public

bus network

Harnessvolumes of data to

improve insight & planning


Results:

• Gained over 65,000 customers in the first year

• Unique business model and sustainable

company growth

Providecompetitive pricing to attract

new clients from youth market

Leveragein-car telematics technology to base premiums on safe driving

Outperforming organisations harness new data types to provide competitive pricing, resulting in happier customers

Smarter Insurance

Need:


Outperforming organisations analyse data in motion to bring insight to life and provide a superior viewer experience

Results:• Real-time data captured for TV global audience of

1.2 billion

• 4 seconds to make 1 point come to life for

the world

Delivera fan experience “the next best thing to being here”

Innovateto enhance the unique character and image of the

Club and Championship

Smarter

Performance

Need:


Four seconds -- The 2014 Wimbledon story from IBM Interactive Experience

https://www.youtube.com/watch?v=9pC1Qz0wnWw&feature=youtu.be


Thank You


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• © IBM Corporation 2014. All Rights Reserved.

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IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of,

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