Date post: | 16-Dec-2015 |
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David Clinton Wines: Website AnalysisMelisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli
Website Style Criteria
LearnabilityEfficiency
MemorabilityErrors
SatisfactionUtility
No drop downsAvoid pdf
Change link colorSkip nonscannable text
Avoid fixed font sizeEschew low visibility
No ad lookConsistency
No new windowsAnswer consumer questions
Stylistic Considerations Efficiency Memorability Consistency Layout
Product Information
Answer consumer questions:
oRelease dates, new stuffoChemistryoTechnical specs: barrels used, time aged, etc.
David Clinton Zinfandel
Competing Wine
Purchase Impossible
NO ONLINE STORE!!
http://www.elavon.com/acquiring/costco/
Adding one may be worth the cost
Example of an excellent online store is Sonoma-Cutrer:
Absence of Lifestyle LinksConsumers go to the website to see
Retailers/restaurants that carry the wine Events that the proprietors enjoy attending Recipes and food pairings Events where the wines may be featured Photo gallery (link to Facebook)
Abundance of Lifestyle Links
Out of Stock
Should say it’s sold out on the wine page
Out of Stock
New release information – we want to know what to look forward to
Customer Engagement
Website Facebook Google Twitter
Website
Not up to date, last post 1/28/13 Falling down on Google search Ask fans for input on new products- ideas, favorite varietals
Google Search
David Clinton Wine Cellars: Website AnalysisMelisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli