Dawn of Mass Culture –CH19

1897 ad, showing unskirted garment for women's bicycle riding

• Impact of the bicycle on female emancipation should not be underestimated.

• Gave women unprecedented mobility • access to the personal freedom – bicycle

symbolized the New Woman of the late 19th century

In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product.

1890 NL Champions Brooklyn Bridegrooms1911: The team changes its name to the name Trolley Dodgers named after the citizens of Brooklyn who had to duck and dodge the many Trolleys that crisscrossed the Borough of Brooklyn at the time.

UNITED MEN OF ALL CLASSES!

Americans began playing baseball on informal teams, using local rules, in the early 1800s. By the 1860s, the sport, unrivaled in popularity, was being described as America's "national pastime."

Characteristics of UrbanizationDuring the Gilded Age

1. Mass Transit.2. Metropolis3. Magnet for economic and social

opportunities.4. Pronounced class distinctions.5. New frontier of opportunity for women.6. Squalid living conditions for many.7. Political machines.8. Ethnic neighborhoods.

"The dress should consist essentially of two parts - a pair of pantaloons and a blouse; the latter should not fit too tightly, the sleeves fastened loosely at the wrist and slits cut in the garment just below the armpits; a belt attached to the blouse to retain it at the waist. The pantaloons should not be buttoned too tightly to the ankles, as circulation would thereby be impeded. Men were urged to enter the water resolutely and briskly, until the water reaches the waist... If you can swim three strokes without going under, it is a fair start." Note – Woman’s woolen suit weighed 15lbs wet!

The 800 foot long Manhattan Beach Hotel - 1890's

RISE OF MASS ENTERTAINMENT!!!

Coney Island

“Unofficial Capital of Mass Culture”

One of the milestones in film history was the first narrative film, The Great Train Robbery (1903), directed and photographed by Edwin S. Porter. It was a primitive one-reeler action picture, about 10 minutes long, with 14-scenes, filmed in November 1903 - not in the western expanse of Wyoming but on the East Coast in various locales in New Jersey (at Edison's New York studio).http://www.youtube.com/watch?v=PdSM789rlJk

Louis Sullivan 1856 – 1924

The ChicagoSchool ofArchitecture

Form followsfunction!

Birth to modern skyscraper

Louis Sullivan: Carson, Pirie, Scott

Dept. Store, Chicago, 1899

FlatironBuilding

NYC – 1902

D. H. Burnham

Skyscrapers:• solved the problem

of limited and expensive space

•Result of advent structural steel!

Woolworth

Bldg.

NYC - 1911

John A. Roebling:The Brooklyn Bridge

• Self Reliance• American Dream• Leisure Time• Rise of urban America

Brooklyn Bridge built due to engineering innovations, allowing the city to expand outward. • 14 years to build –opened in 1883. • Built to provide recreational opportunities

Objective: Build the biggest, tallest & strongest bridge ever built!

• Retreat from bustle of city• Nation's first designed urban park

Fredrick Law Olmsted spearheaded the movement for planned urban parks.

White CityRepresented the emergent industrial might of the U.S.

• Huge Profit• Over 6 million people• venue for the debut of consumer products still familiar today--including Cream

of Wheat, Shredded Wheat, Pabst Beer, Aunt Jemima syrup, and Juicy Fruit gum, carbonated soda and hamburgers

• Advent of a consumer based society & introduction to technology