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OracleDemantras Solution

Solution Components

Shankar Saikia

Sales Consultant

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Topics

Solution Overview How does it help my business ?

Components

What does each do?

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Shape Demand

Understand Demand

Respond to Demand

Plan for Demand

DemandManagement

Trade PromotionManagement

Real-Time Sales and Operations Planning

Business Process Platform

Demantras End-to-End Solution

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Oracle Demantra

Statistical forecasting Causal factors

New product introduction

Reporting & analysis

Collaboration Platform - alerts &

exceptions Unlimited Hierarchies,

Dimensions, Levels and Attributes

Mixed/Multiple Demand Signals

Demand Management

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Measure Performance

Forecast Accuracy

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Offline Capabilities

Oracle Demantra

anywhere pure html

view

Fpos/Fsum SupplyChain functions in Series

Bayesian Collaboration*

Dynamic Open Link to

Excel and other BI tools

Consensus Planning

CPFR

Oracle Demantra DM

Real-Time Sales and Operations Planning

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Collaborative Portal

Integrated,Configurable KPIs

Real-time Alerts,Exceptions &

Workflowmessages

AdvancedWorksheet tools

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Oracle Demantra

Advanced Statistical Engine Capabilityand Reporting

Computation and Display ofIndividual causal contribution

Impact Analysis of events

Cross-correlative Analysis

Attribute based forecasting Promotion/Sales Calendarization

Nodal Tuning

Unlimited Causals

NPI - Shape modeling and alignment

Additional and improved forecastingmodels

Advanced reporting (Gantt charts forDeals, Trade, Promo, Price breaksetc.)

Advanced Forecasting and Demand Modeling

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Bayesian-Markov Modeling

vs. Best Fit Approaches

Source: Demantra CPG customer

SKU

MeanAbsolutePer

centageError

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Create/Copy and Plan

promotions

Compute and display

decomposition of lifts, halo

and cannibalization effects

Analyze &display promotioneffectiveness

Statistically calculate

baseline forecast

Do scenario evaluation

against profitability, quota,and allocated budget

Oracle Demantra

Predictive Trade Planning

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Suggest optimum

promotions to maximize ROI,

Volumes or Revenue based

on constraints and goals

Oracle Demantra

Trade Promotion Optimization

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Reconcile deductions andpayments with proof ofperformance from yourcustomer (retailer) perpromotion terms

Administrate reconciliation of

settlements

Oracle Demantra

Deductions and Settlements Management

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No

Weak

Partial

Yes

Product Features

OracleDP

Demantra+Oracle

SAP

i2 Manugistics

Demand management

Statistical forecasting

Multi-dimensional analysis and reportingConsensus forecasting

High volume forecasting

Demand shaping (NPI, phase-outs, adjustments etc.)

Trade promotion planning and optimization

Promotion modeling to estimate volume lifts

Scenario analysis to evaluate promotional impact

Optimal promotional spend

Sales and operations planning

Alerts, workflows, and KPIs based automation

Revenue and margin analysis

Demand and supply matching

Solution Comparisons

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Vtech

VTech is a global provider of corded and cordless, telephones,

electronic

learning products and contract manufacturing services Challenge

Improve service levels and on-shelf availability with big box retailers in order to

increase revenues, while keeping inventory levels and minimizing logistics costs

Strategy

Implement a consumer driven planning process with retailers to reach a one-

number plan using POS data and retailer merchandising schedules Solution

Real-time Sales & Operations planning

Results

Rapid time-to-benefit with implementation in 90 days

Increased order fill rate from 55% to over 95%

Increased inventory turns from 3x to 6x per year

Reduced retail compliance fines by 85%

Reduced logistics costs by 65%

Reduced price protection claims by 40%

http://www.vtech.com/

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Medical Devices

Media & Entertainment

Consumer Packaged Goods

Quick Serve Restaurants

Consumer Durables

Demantras Customers

http://c/Documents%20and%20Settings/jmbarret/docs/NSales/Local%20Settings/Temp/Local%20Settings/Temp/Local%20Settings/John.Bermudez/John.Bermudez/Local%20Settings/

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Summary

6 components in solution

Demand/Sales Forecasting

Trade Promotions Management