State Street

Introduction Animation Storyboard

Storyboard

State Street: Introduction Animation

State Street

Introduction Animation Storyboard

DOCUMENT HISTORY

Created/Revised By Revision Details Created/Revised on Version No

Shweta Mukherjee Initial Draft Nov 5, 2014 0.1

Shweta Mukherjee Updates based on feedback Nov 6, 2014 0.2

Shweta Mukherjee Updates based on feedback Nov 6, 2014 0.3

Shweta Mukherjee Updates based on feedback Nov 7, 2014 0.4

Priya Tiwari Updates based on Client feedback Nov 11, 2014 0.5

Shweta Mukherjee Updates based on client feedback Nov 14, 2014 0.6

Priya Tiwari Updates based on Client feedback Nov 17, 2014 0.7

Priya Tiwari Updates based on Client feedback Nov 18, 2014 0.8

Priya Tiwari Updates based on Client feedback Nov 20, 2014 0.9

Priya Tiwari Updates based on Client feedback Nov 20, 2014 1.0

Priya Tiwari Updates based on Client feedback Nov 21, 2014 1.1

Priya Tiwari Updates based on Client feedback Nov 24, 2014 1.2

Priya Tiwari Updates based on internal review Nov 24, 2014 1.3

Priya Tiwari Updates based on client feedback Nov 24, 2014 1.4

Priya Tiwari Updates based on client feedback Nov 25, 2014 1.5

Priya Tiwari Updates based on ID review Nov 28, 2014 1.6

Shweta Mukherjee Client Feedback Implementation Dec 01, 2014 1.7

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Introduction Animation Storyboard

Shweta Mukherjee Client Feedback Implementation Dec 11, 2014 1.8

Priya Tiwari Client Feedback Implementation Dec 15, 2014 1.9

Shweta Mukherjee Client Feedback Implementation Dec 16, 2014 2.0

Shweta Mukherjee Client Feedback Implementation Jan 12, 2015 2.1

Shweta Mukherjee ID review Jan 12, 2015 2.2

Pooja Zaware Client Feedback Implementation Jan 13, 2015 2.3

Pooja Zaware Client Feedback Implementation Jan 19, 2015 2.4

Pooja Zaware Global Changes Jan 20, 2015 2.5

Pooja ZawareProofreading changes and KYC Shared Services global change Jan 22, 2015 2.6

Shweta Mukherjee Client Feedback Implementation Feb 3, 2015 2.7

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State Street

Introduction Animation Storyboard

What is a Storyboard?

A storyboard or script is the preliminary version of detailed content and descriptions of the multimedia elements that will be integrated into the WBT course.

What should you review?

Does the content meet the goals of the client training requirement? Is information presented accurate? Does the flow of the content meet the instructional requirement? Do the graphics and animations illustrate the key learning points? Do the simulations and scenarios illustrate the key learning points? Does the text read appropriately?

How should you review or provide feedback?

To activate the ‘Track Changes’ option in MS Word:

1. On the Review tab, click the Track Changes option in the Tracking section or2. Expand the Track Changes option3. Select Track Changes

In some of the version of MS Word, you can activate the Track Changes option by selecting it from the Tools menu.

For content language review:

Onscreen text Transcript/Voiceover text (VO)

For ID review:

Onscreen text

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Graphic Descriptions Transcript/Voice Over Instructions for integration or development Other specifications

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Global Comments from Client:

Spell out Business Unit in text on screen and where possible but ok to use BU in images if necessary to shorten when required Animation – slow down rate of text transitions and screen transitions Include minute timer on all screens

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Module Name: Introduction AnimationSlide Name: Screen No: 01On-Screen Text Graphics Description

Know Your Customer

At the beginning of the animation, display the KYC logo in the middle of the screen.

Move the logo a little up on the screen.

Under this logo, display the expansion “Know Your Customer” on the screen.

Display a magnifying glass above the icon of the customer.

Finally, show the magnifying glass moving in a circle above the icon of a customer to depict the process of monitoring.

Transcript

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Module Name: Introduction AnimationSlide Name: Screen No: 02On-Screen Text Graphics Description

Know Your Customer (KYC) begins when State Street first encounters a potential customer and continues through the life of the relationship with that customer.

KYC plays an integral role in

Safety and Soundness

Protecting State Street’s Reputation

Furthering its Efforts Against Money Laundering

Preventing Terrorist Financing

Show an image of a few customers and a magnifying glass moving over them while displaying the following text:

Know Your Customer (KYC) begins when State Street first encounters a potential customer and continues through the life of the relationship with that customer.

KYC plays an integral role in

Safety and Soundness

Protecting State Street’s Reputation

Furthering its Efforts Against Money Laundering Preventing Terrorist Financing

On this screen, capitalize the terms as per the highlights. Replace bank’s image with State Street’s image.

Transcript

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Module Name: Introduction AnimationSlide Name: Screen No: 03On-Screen Text Graphics Description

Display the text “KYC Components” in the middle of the screen.

Move the text “KYC Components” on the left side of the screen.

Display the following components of KYC one-by-one on the screen: Customer Identification Program (CIP) Customer Due Diligence (CDD) Enhanced Due Diligence (EDD)

Transcript

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KYC Components

Customer

Identification Progra

m (CIP)Enhan

ced Due

Diligence

(EDD)

Customer Due

Diligence

(CDD)

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Module Name: Introduction Animation Slide Name:Screen No: 04On-Screen Text Graphics DescriptionGetting to Know Your Customer

A customer approaches State Street to open a new account.

Display the text “Getting to Know Your Customer” on the screen.

Display the image of a customer with the label “Customer.”

Display the image of State Street bank with the label “State Street.”

Images for State Street bank have been provided. Please redraw the image.

Then, show the customer walking towards the bank.

Display the caption on the screen “A customer approaches State Street to open a new account.”

After this, the scene will change to show the interior of the bank and a group of people called the Business Unit (BU).

Recreate the image of State Street provided by the client/onsite team. Add State Street label to the bank icon.

Screen with 4 desks – make 2 of 4 images women

o   Combine “Sales/Deal Team”o   “Relationship Manager”o   “Client Service/Operations”o   “Front Office”

Next screen – single desk

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Customer

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Introduction Animation Storyboard

Can we add an image of a woman (remove tie?)

Spell out “Business Unit” in the text at bottom of page (you can leave the “BU” abbreviation on the desk)

Transcript

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Module Name: Introduction Animation Slide Name: Screen No: 05On-Screen Text Graphics DescriptionCustomer Identification Program (CIP)

Knowing Your Customer begins with CIP. The Business Unit obtains and documents required KYC information to initiate the CIP process.

Provides notice and requests information/documents from customer

The Business Unit requests information from the customer for CIP and CDD.

Provides information

The customer will then be shown inside the bank interacting with a group of people or the BU.

Display the text Display the text “Knowing Your Customer begins with CIP. The Business Unit obtains and documents required KYC information to initiate the CIP process.” on the screen.

Center align the text at bottom and update text in the callout: Provides notice and requests information/documents from customer

Display the text “The Business Unit requests information from the customer for CIP and CDD.”

Then, display an arrow from the “Customer” to the “BU.”

Display the text “Provides information” above the arrow. Display the text “The customer provides the requested information.”

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Customer

To open an account

Approaches

Bank

Requests

customer for

information and docu

ments

Provides information

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Introduction Animation Storyboard

The customer provides the requested information.

Transcript

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Module Name: Introduction Animation Slide Name: Screen No: 06On-Screen Text Graphics DescriptionCIP: Verifying Customer Identity

CIP is an essential building block for CDD.On the top of the screen, display the text:“CIP: Verifying Customer Identity”

Then display the following text:CIP is an essential building block for CDD.

Show a magnifying glass moving over customer’s documents while displaying OST.

Transcript

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Module Name: Introduction Animation Slide Name: Screen No: 07On-Screen Text Graphics DescriptionCustomer Due Diligence (CDD)

After collecting the customer information in CIP, the Business Unit initiates the CDD process to establish the purpose of the account.

The globe will come after this:

Display the text: Customer Due Diligence (CDD) on the top of the screen.

For the first para, show BU scanning the documents and display the text: “After collecting the customer information in CIP, the Business Unit initiates the CDD process to establish the purpose of the account.”

Show the globe, the two locations and the BU sending documents to Shared Service. While sending the documents display the text: “The Business Unit provides information and documents to KYC Shared Services (SS).”

Next show KYC SS performing due diligence and display the text: “KYC Shared Services performs due diligence and assesses the AML and Sanctions risks associated with the customer.”

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Forwards customer information

AML Shared Service (AML SS)

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Transcript

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Module Name: Introduction Animation Slide Name: Screen No: 08On-Screen Text Graphics DescriptionCDD: AML Customer Risk Rating (CRR)

The AML Customer Risk Rating (CRR) evaluates attributes of the customer, the account and jurisdictional location of the contract.

This determines a rating that is commensurate with the money laundering and terrorist financing risk of the customer.

Customers are categorized by three levels of AML risk: Low-risk Customer Medium-risk Customer

Use a funnel concept on this scene to show different attributes of customer like the customer types, account types, and locations, etc. getting filtered. Use Red, Yellow, and Green color in the funnel to indicate high, medium and low risk customers.

Change the order of the funnel showing low risk on the top and high risk at the bottom.

Use icons for customers, accounts, locations, money laundering and terrorist financing with labels. Show these attributes getting filtered where few items will pass through the filter and turn green and orange representing Low and Medium-risk Customers while some will not pass and remain in the filter. They will turn red and represent High-risk Customers.

Then show all the green, orange and red customers coming on the screen with the following text:Customers are categorized by three levels of AML risk:

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High-risk Customer Low-risk Customer Medium-risk Customer High-risk Customer

Transcript

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Module Name: Introduction AnimationSlide Name: Screen No: 09On-Screen Text Graphics DescriptionEnhanced Due Diligence (EDD)

EDD is required for High-risk customers based on the AML CRR and certain High-risk customer types notwithstanding the AML CRR.

EDD requires the gathering of additional customer information and documents.

It also requires additional analysis to identify the risks and mitigating controls needed to onboard the customer and account.

KYC Shared Services approaches the Business Unit to gather additional information and documents.

KYC Shared Services notifies AML Compliance of the High-risk customer. AML Compliance may identify additional, unique mitigants to onboard the customer and account.

The Business Unit determines if it is willing to accept the risk associated with the customer and ensures the mitigants are in place.

Account can be opened

For the first para of text: Show a customer in red that represents a High-risk Customer and documents getting scanned that represents EDD.

For the second para of text: Show more information coming from the customer and more scrutiny happening by BU and KYC SS.

Then show KYC SS asking for more information from BU and then communicating with AML Compliance about the High-risk customer. Next, show AML Compliance identifying a Low-risk customer who is clean and can be onboarded. For the last piece of text, show BU on screen with the text.

Center the green check mark above the customer icon’s head

In the end of the animation, the entire KYC process will appear as a snapshot.

For the last screen, the title should be:

“KYC Onboarding Process”

Replace | from between CIP, CDD, EDD and replace with comma and also change

the order as given here:

CIP, CDD, and EDD

Add a “monitoring and surveillance” icon once account is open to show that

Compliance is still in the loop.

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For this use an account icon and show a magnifying glass.

Add "Determine unique mitigants" to the EDD section (on the last scene

which shows the complete process).

Add a funnel in the risk rating section (on the last scene which shows the

complete process).

Replace the piggy bank image with something else

Edits for the sequencing of the last screen in Intro animation:

1. Introduce the customer, the BU and CIP, then the requests for information

and provides information arrows. Make separate to indicate

communication going back and forth if possible.

2. Then introduce KYC Shared Services, and add movement in magnifying

class.

3. Have all of CDD come up, then show communication between BU and KYC

SS through arrow.

4. Include a moving magnifying glass in risk rating

5. Show account opening for low and medium with the arrow from BU to

“account open”. Add “low and medium” underneath arrow to indicate

account opening for this type of customer.

6. For the EDD line, show the BU, high risk review (including EDD language

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and AML SS, and then arrow from KYC SS to Compliance.

7. Final is arrow should be from BU to Account Open in EDD section to

indicate opening of high risk account.

Transcript

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