Date post: | 10-Jan-2017 |
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Recruiting & HR |
Upload: | human-capital-media |
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Frequently Asked Ques6ons
DEMYSTIFYING THE RECRUITING FUNNEL Welcome to
Join the Conversation
#jvchat
Worked within HR and recruiting software for 10+ years
• Currently VP of Marketing at Jobvite
• Director of Marketing at SuccessFactors/SAP
Twitter: @matthewdsinger
M A T T S I N G E R VP of Marketing
#jvchat
MATT SINGER, VP of Marketing
AGENDA
Top-of-funnel • Employment brand • Sourcing Middle-of-funnel • Candidate experience • Hiring team engagement Bottom-of-funnel • Onboarding • Analytics
Conclusion
Recruiting is Marketing Recruiting is marketing.
THE COMPLETE RECRUITING FUNNEL THE COMPLETE RECRUITING FUNNEL
#jvchat
11% Visitors to Applicants
12% Applications to Interviewees
17% Interviews to Offers
89% Offers to Hires
0.2% Top-bottom
42 Days Average Time to Hire
59 Average # of applicants per req
THE COMPLETE RECRUITING FUNNEL
#jvchat
THE COMPLETE RECRUITING FUNNEL
TOP OF THE FUNNEL Employment Brand and Sourcing
POLL QUESTION
Which section of your organization’s recruiting funnel do you think needs the most work?
• Employment Branding • Sourcing • Candidate Experience • Candidate Selection & Onboarding • Overall Data and Insight
#jvchat
EMPLOYMENT BRANDING
#jvchat
said employment branding was the #1 factor in
considering a new job!
56%
Source: LinkedIn Talent Pulse Report, 2014
In Marketing, 60% of the decision making process is
complete before someone talks to us.
It’s not difficult to imagine the same for Job Seekers as more
information, reviews, and industry news is available.
Source: CEB (Corporate Executive Board) Study, 2012 #jvchat
TELL YOUR STORY
Figure out why your employees accepted the job at your company and why they’ve stuck around Try: • Holding 1:1 interviews with
your top employees • Surveying employees on a
regular basis
#jvchat
PROMOTE YOURSELF
Get your employees engaged in the recruiting process through social media promotion • Run contests for most posts or
re-tweets • Broadcast the best social sharers • Celebrate when referrals become
new hires!
#jvchat
Tenable, a software company based in Maryland, created a social campaign to attract people to their career site • 744 career site visits within their
campaign’s first 24h
• Overall 215% increase in career site views through social media sourcing campaigns
215% INCREASE IN CAREER SITE VIEWS
#jvchat
CRM SOURCING & RECRUITMENT MARKETING
Millennials hold 15-20 jobs in their lifetime.
Making the need to create and
maintain a relationship that much stronger
#jvchat
The average millennial changes jobs every 1-4
years.
Which means you’re essentially building a
completely new company every 4 years.
#jvchat © 2016 Jobvite, Inc.
Nearly 75% of respondents expressed frustration at
marketing content not personalized to their interests.
Recruiting outreach should be
personalized too.
GET PERSONAL
#jvchat Source: 2013 Online Personal Experience study
A passive pipeline starts with the
audience.
Using a CRM, or even an Excel spreadsheet of sorted contacts, is a great place to start.
#jvchat
Make sure to track and measure your top sourcing channels from LinkedIn to social media to career fairs
TIME TO START ACTIVELY SOURCING
#jvchat 2013 Online Personal Experience study
Employers who used social media to hire found a 49% improvement
in candidate quality over candidates sourced only through traditional recruiting channels.
Source: Top Recruiting Statistics, http://blog.capterra.com/top-15-recruiting-statistics-2014/
With employees using Jobvite to share Talend’s content through their vast social media networks, the company saw a:
• 145% increase in referral hires • 67% overall increase in candidate
pipeline
145% INCREASE IN REFERRAL HIRES
#jvchat
MIDDLE OF THE FUNNEL Candidate and Hiring Team Engagement
Optimizing the apply process Engaging hiring managers Improving the candidate experience
#jvchat
POLL QUESTION
How long does it take to fill out your application? • 1-5 Minutes • 6-10 Minutes • 11+ Minutes
#jvchat
LONGER APPLICATIONS – MORE DROP-OFF
#jvchat
SOLUTIONS
Meet with hiring managers regularly Implement SLAs to ensure candidates don’t wait too long for next steps Use Jobvite’s Hiring Team app to make interview feedback quick and easy
#jvchat
of candidates with a bad applicant experiences
would would never seek employment again
42%
would join companies that created great impressions, even if they offered salaries 5% below
the lowest acceptable offer
68%
BJ’s Restaurant re-structured their entire apply process • Saw a 30% increase in
applications
• Dramatically lowered their drop-off rate
• Continued to personalize the application process with individualized follow-up questions and emails
#jvchat
BOTTOM OF THE FUNNEL Onboarding and Analytics
POLL QUESTION
What percentage of new employees were disappointed in their decision to accept a job? • 2% • 10% • 35% • 50%
#jvchat
Half of new employees were disappointed in their decision
to accept a job
12.5% were failures within the first twelve months
#jvchat Source: Development Dimensions International’s global research survey
In an Aberdeen Group report, companies that excelled at
onboarding achieved a stellar 91% employee retention rate.
Compare that to the 30%
retention rate achieved by companies with less strategic
onboarding programs
#jvchat Source: Development Dimensions International’s global research survey
ANALYTICS
Measuring and assessing your funnel’s performance from employment branding to candidate selection will create a sustainable pipeline and funnel
#jvchat
THE COMPLETE RECRUITING FUNNEL THE COMPLETE RECRUITING FUNNEL
#jvchat
11% Visitors to Applicants
12% Applications to Interviewees
17% Interviews to Offers
89% Offers to Hires
0.2% Top-bottom
42 Days Average Time to Hire
59 Average # of applicants per req
CONCLUSION
Facing a slowing economy? INVEST IN YOUR RECRUITING
• Prove your team’s ROI
• Educate your execs
• Prepare for the unpredictable future
INVEST IN YOUR RECRUITING
#jvchat
SUMMARY
#jvchat
You can start tackling gaps in your recruiting funnel
CRM and Sourcing – Start building a list in Excel of interested contacts, using tags to segment them
Recruitment Marketing – Map out target candidate profiles, execute simple but personalized mail-merge email campaigns
Hiring Manager/Candidate Engagement – Host monthly or quarterly 1:1s with your top managers, implement an employee referral incentive program
Analytics – Create simple dashboards of your most important metrics like time-to-hire or new jobs created
Q&A
@matthewdsinger
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