Design for the Real World #BlankDisrupt

VINCENZO DI MARIA & CLAUDIA BUSETTO

CLAUDIA!BUSETTO!

UX WEB COMMUNICATION!

RESEARCH

VINCENZO !DI MARIA!

DESIGN!ENTREPRENEURSHIP !

INNOVATION!

DESIGN FOR THE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM !3

DESIGN THINKING

GLOCAL INNOVATION

CHANGE MAKER

MEDITERRANEAN MODELS

Lisbon

London

Rome

Syracuse

VINCENZO DI MARIA @VDMDESIGN

http://WWW.COMMONGROUNDPEOPLE.COM


WHAT DO WE MEAN BY ‘DESIGN’

design is a creative & iterative problem solving process



DESIGN IS ABOUT MAKING RIGHT DECISIONS

CREATIVITY [design thinking]

STRATEGY [entrepreneurship]

EMPATHY [social innovation]



DESIGN FOR THE REAL WORLD, PAPANEK 1971



DESIGN FOR THE REAL WORLD, PAPANEK 1971

“Design is the conscious and intuitive effort to impose meaningful order” Victor Papanek



There are professions more harmful than industrial design, but only a very few of them. And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don't need, with money they don't have, in order to impress others who don't care, is probably the phoniest field in existence today. Industrial design, by concocting the tawdry idiocies hawked by advertisers, comes a close second. !

Never before in history have grown men sat down and seriously designed electric hairbrushes, rhinestone-covered file boxes, and mink carpeting for bathrooms, and then drawn up elaborate plans to make and sell these gadgets to millions of people. Before (in the 'good old days'), if a person liked killing people, he had to become a general, purchase a coal-mine, or else study nuclear physics. Today, industrial design has put murder on a mass-production basis. !

By designing criminally unsafe automobiles that kill or maim nearly one million people around the world each year, by creating whole new species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breathe, designers have become a dangerous breed. And the skills needed in these activities are taught carefully to young people.!

DESIGNERS ARE A DANGEROUS BREED



“All men are designers. All that we do, almost all the time, is design, for design is basic to all human activity. The planning and patterning of any act towards a desired, foreseeable end constitutes the design process. Any attempt to separate design, to make it a thing-by-itself, works counter to the inherent value, of design as the primary underlying matrix of life. Design is com- posing an epic poem, executing a mural, painting a masterpiece, writing a concerto. But design is also cleaning and reorganizing a desk drawer, pulling an impacted tooth, baking an apple pie, choosing sides for a back-lot baseball game, and educating a child. Design is the conscious effort to impose meaningful order. !!Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures. !!As socially and morally involved designers, we must address ourselves to the needs of a world with its back to the wall while the hands on the clock point perpetually to one minute before twelve.” !

DESIGN COMES WITH RESPONSIBILITY


SOCIAL!INNOVATION

SERVICE !DESIGN


BE PREPARED FOR SCEPTICISM…



BE PREPARED FOR ENTHUSIASM…



ORGANS PART OF AN ORGANISM


ECONOMICAL!(PROFIT)

ENVIRONMENTAL!(PLANET)

SOCIAL!(PEOPLE)


www.ortoinca

mpania.it

L’ORTO IN CAMPANIA

WATER

PLAY AGEING

LEARN

COMMONGROUNDPEOPLE’S PROJECTS



PEOPLE FOCUSED. user centred design approach

COLLABORATIVE. co-design with people and stakeholders

INNOVATIVE. thinking laterally, imagining new opportunities

ITERATIVE. prototype, test it, brake it, make it better

RESPONSIVE. societal needs rather than just market needs

VISUAL. design solutions that people can see and experience

IMPACTFUL. creating measurable social change

REPLICABLE. design-led process, creating models

COMMONGROUNDPEOPLE’S APPROACH



DISR

UPTI

VE IN

NOVA

TIO

N

SOCIAL VALUE CREATION

HIGH INNOVATION"LOW IMPACT

LOW INNOVATION"LOW IMPACT

HIGH INNOVATION"BIG IMPACT

LOW INNOVATION"BIG IMPACT

HOW INNOVATIVE IS WHAT YOU DO?



CAN YOU INNOVATE ON REQUEST?



The Squiggle by Damien Newman, Central Inc.

HOW DOES INNOVATION HAPPEN?



#SDS2011

DISCOVER DEFINE DEVELOP DELIVER

The Double Diamond as described by the Design Council

DOUBLE DIAMOND DESIGN PROCESS


INCREMENTAL SOCIAL INNOVATION MODEL


OK, BUT WHAT ARE THE TOOLS TO USE?


THINKING BEYOND TOOLS AND METHODS


CREATIVE MINDSET COMES WITH EXPERIENCE


WHAT DO WE MEAN BY ‘INNOVATION’?


WHAT THE HELL IS ‘SOCIAL INNOVATION’?

“Social innovation is any innovation !that is social in both ends and means“

“We have a fundamentally !wrong system somewhere“!!!Geoff Mulgan, CEO Nesta (UK)


SOCIAL ACTION & SOCIAL INNOVATION


"Wicked problem" is a phrase originally used in social planning to describe a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems."!

“Some problems are so complex that you have to be highly !intelligent and well informed just to be undecided about them.” !

!Laurence J. Peter

SURROUNDED BY WICKED PROBLEMS

PROBLEMS THAT CANNOT BE SOLVED IN ISOLATION


WASTE MANAGEMENT IN NAPLES


CRIME CONTROL IN BRAZILIAN FAVELAS


RAPES AND RESPECT FOR INDIAN WOMEN


TURNING KIEV UPSIDE-DOWN


THE MEDITERRANEAN OPPORTUNITY


MEDITERRANEAN DISASTERS


MEDITERRANEAN EMERGENCIES


OK, BUT WHAT’S THE ROLE OF DESIGN?


WWW.DESIGNAGAINSTCRIME.COM


DESIGNING TO PREVENT AND REDUCE CRIME

DESIGN FOR THE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM

RESPONSIVE!DESIGN

!43

“Socially responsive design takes as its primary driver social issues, its main consideration social impact, and its main objective social change.”

INTRODUCING SOCIALLY RESPONSIVE DESIGN

RESPONSIBLE!DESIGN


STEFANO MAFFEI _ FACTORY@EVERYWHERE _ DESIGN FOR THE REAL WORLD / ATTO II! 45!

[Ezio Manzini, CIID Conferences, 2008]

EZIO’S THINKING!“...The main activity of designers will be as social innovators…”"


SUSTAINABLE

EVERYDAY

QUOTIDIANO SOSTENIBILE!

Nell’era dei network, il fenomeno dell’innovazione sociale è generato dagli attori del cambiamento coinvolti direttamente nella risoluzione dei problemi. I designers dovrebbero creare le condizioni affinchè le collaborazioni e l’agire collettivo risultino possibili ed efficaci: “...we create the conditions, not the solution...“. Nell’economia sociale questo dovrebbe essere il lavoro principale dei designer, e non relegato ad attività e momenti di volontariato.

CONSCIOUS DESIGN, EZIO MANZINI


UNA RETE MONDIALE!


WATER

AFRICA

+ =

SOCIAL COST

UNPREDICTABLE EFFECTS OF INNOVATION


1 2 3

WATER

AFRICA

+ =

SOCIAL COST

UNPREDICTABLE EFFECTS OF INNOVATION


EDUCATION IS ALWAYS THE SOLUTION…


enabling sharing cultureaccess collective intelligence

INNOVATION IS A COLLABORATIVE PROCESS

DESIGN FOR THE REAL WORLD | BLANK DISRUPT WORKSHOP CATANIA 28/03/2014 | VINCENZO DI MARIA @VDMDESIGN | WWW.COMMONGROUNDPEOPLE.COM !48STEFANO MAFFEI _ FACTORY@EVERYWHERE _ DESIGN FOR THE REAL WORLD / ATTO II! 37!

[Wenger, E., Communities of practice. Learning, meaning, and identity, Cambridge Univerisity Press, Cambridge-MA, 1998]

LE COMUNITA’ DI PRATICHE!COMMUNITIES OF PRACTICE


A SOCIAL INNOVATION HUB IN SICILY


IDEAS WITH SUSTAINABLE IMPACT


A SPACE FOR CO-CREATION IN SIRACUSA


…AND CATANIA


…AMSTERDAM, MADRID, LONDON, MILAN


August 2013 Amsterdam – Athens* – Bari – Belgrade (Candidate)* – Belo Horizonte – Bergen – Berkeley – Berlin* – Bogota – Boston* – Boulder – Bucharest – Caracas* – Copenhagen Curitiba – Donostia* – Dubai* – Florence – Geneva (Candidate)* – Grand Rapids* – Halifax – Helsinki – London Islington / Kings Cross / Westminster – Johannesburg – Kyoto* Los Angeles – Madrid – Melbourne – Mexico City* – Milan – Monterrey (Candidate)* – Moscow* – Munich* – New York City (Candidate)* – Oakland* – Oaxaca – Odessa* Ottawa

– Peoria* – Prague – Recife* – Rome – Rotterdam – Rovereto – Salt Lake City* – San Francisco – Sao Paulo – Seattle – Seoul – Singapore – Stockholm – Sydney* – Syracuse – Tel Aviv – Tokyo – Trieste* – Vienna – Washington DC* – Zagreb – Zurich

A GLOBAL COMMUNITY OF CHANGE MAKERS

IN PRACTICE

2. INTERNET SCAM"FOR ELDERLY PEOPLE

4. DISCRIMINATION AT "SPORTING EVENTS

3. TEENAGER BULLYING"‘NECK NOMINATION’

1. FIRED WORKERS "ON THE ROOFTOP


EMPATHY CREATIVITY STRATEGY

TEAM WORK - 45 MINUTES

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Date post:	15-Jan-2015
Category:	Design
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