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EASTWEST PR 2.0 PR in the Digital Age EASTWEST Public Relations Beijing | Singapore [email protected]
| Date post: | 02-Dec-2014 |
| Category: |
Technology |
| Upload: | eastwest-public-relations |
| View: | 928 times |
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New Media Tactics
Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online
presence using existing tools and networks.
Everything begins with search
Search engine optimization (SEO)
Search Engine Optimization(SEO)
Attract international audiences to the website
Make www.eastwestpr.commore « visible » to search engine (Google)
Websites benefit from search engine optimization to become higher in displayed rankings. The higher your ranking, the higher your visibility.
Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’
The Web 2.0 community is large and diverse….
…and even more so in China.
Facebook, LinkedIn, Ren RenInhabited by people who want to make connections. User profile pages are the core of this platform.
Facebook, LinkedIn, Ren RenInhabited by people who want to make connections. User profile pages are the core of this platform.
Youtube, YoukuInhabited by people who share and watch videos. Commenting is frequent.
Youtube, YoukuInhabited by people who share and watch videos. Commenting is frequent.
Flickr, NeteaseInhabited by people who enjoy viewing and sharing photos. Commenting is frequent.
Flickr, NeteaseInhabited by people who enjoy viewing and sharing photos. Commenting is frequent.
Twitter, SinaInhabited by people who blog in real time in short bursts. Used extensively by people to get messages out to their “followers”
Twitter, SinaInhabited by people who blog in real time in short bursts. Used extensively by people to get messages out to their “followers”
Blogged, SinaInhabited by people who write articles on a wide range of subjects. Often seen as a new breed of journalists.
Blogged, SinaInhabited by people who write articles on a wide range of subjects. Often seen as a new breed of journalists.
What are the major communities and who resides in them?
Digg, BaiduInhabited by people who share website links. Commenting is very frequent.
Digg, BaiduInhabited by people who share website links. Commenting is very frequent.
In the digital world, everyone is connected. We can find the connections.
The Digital Content Flywheel
Content Aggregation:
The collection, storing and linking of content
I.e., any content written or created
Distribution and Seeding:
Disseminate content and links to relevant channels
I.e., press release, blog post, news alert
Engagement:
Engagement are the conversations we have on-line
It is our role to start or join these conversations
Creating Conversations
DigitalLibrarian
TechnicalDevelopers
ContentGenerators
DigitalEvangelist
Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral.
Digital PR Strategy
Content aggregationContent distribution/seeding
Videos
Audio
Text
Images
Hosted Press Centre
HPC, Micro-site, profile-page, website, etc.
Engagement / Outreach
SEO & SEM
Growing network, driving traffic, awareness, etc.
DigitalAnalyst
The ultimate platform for engagement: The Hosted Press Centre.
