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Digital Content Today & Digital Content Today & It’s ConsumerIt’s Consumer
Tim CooperDirector, Direct & DigitalHarlequin Mills & Boon
Over 120 titles published each month
26 languages
109 international markets
1,300 authors
50 million women readers worldwide
131 million books sold
1st publisher with 100% frontlist in eBook
Harlequin: Who are we?Harlequin: Who are we?
SeriesSeries
New York Times Bestsellers 2009New York Times Bestsellers 2009
4
85 titles 232 weeks
BrandDirect consumer relationship
Harlequin DifferentiatorHarlequin Differentiator
Digital & EditorialDigital & Editorial
Explore content with digital eyes, potential for:Extra; Prequel, bridge, companion; Shorts; Widgets; Apps; Games?
How to move content into digital ageAsk authors to think “extras” as you write
Support print salesEstablish your brand
Digital content needs to be able to stand alone
PrequelsPrequels
Companion StoriesCompanion Stories
Book 5
BridgeBridge
February 2010 August 2010June 2010FREE
Global (NA – Japan – Manga – Digital Comic – Global (NA – Japan – Manga – Digital Comic – iTunes)iTunes)
Nonfiction “chunking”Nonfiction “chunking”
ThanksgivingChristmasTea with Debbie …
UK Digital StrategyUK Digital Strategy
Equal pricing to paperbacks
100% availability of frontlist
Enable content sampling - “try before you buy”
Addition of exclusive eBook content
Using Content to Sell ContentUsing Content to Sell Content
Try a Book before you buy it
Widget to share the experience
eBook Survey: UKeBook Survey: UK
80% responders use our ‘Browse the Book’
functionality
Over 25% read 5+ eBooks / month
60% read on Laptop / PC
33% on eReaders
7% on mobile
Three Key Digital Consumer Expectations
HMB UK eBook Sales growthHMB UK eBook Sales growth2010 = +100% 2009
Distribution & Retail PartnersDistribution & Retail Partners
Building a CommunityBuilding a Community
Thank youThank you
Tim CooperTim CooperDirector, Direct & DigitalDirector, Direct & DigitalHarlequin Mills & BoonHarlequin Mills & Boon
[email protected]@hmb.co.uk