digital fuel

Social Media toolsBert Van Wassenhove - Managing Director Amphion - iBert

digital fuel

3-step model

Listen Engage Act

digital fuel

3-step modelListen

Determine Where Conversations are Happening

Make sure you cover all relevant channels Social Networks / Online Communities: Twitter/Facebook

Social Bookmarking Sites/Social News Sites/Social Music Sites

Video & Photo Sharing Sites: YouTube/Flickr

SlideShare

Blogs and Forums / Discussion Boards

Consumer Review Sites

Wikis

digital fuel

3-step modelEngage

Take part in the conversationDisclose your identity

Start simpleComment

Answer

Praise

BehaveCourteous

Open

Honest

Informed

24/7

digital fuel

3-step modelAct

Ask yourself: WHY?Viral buzz

Brand building

Sales

Build community

Choose your battlefield

digital fuel

The Market

Monitor Manage PresencePush Out

Search:GoogleTopsySocial Mention

Analytics/Platforms:Google analyticsPostrankStrutta

Track performanceSwixKlout

SpredfastHootsuiteTweetdeck

Strongmail

SpreadidMonitoring:Google alertsTrackur

AttentioViral HeatRadian6Hubspot

Lithium

Post-facts search and analyse what happened.

•Google: the best search engine (also real-time)•Topsy: add limited analytics•Social Mention: adds more interpretation, but often gets it wrong

Post-facts search and analyse what happened.

•Google: the best search engine (also real-time)•Topsy: add limited analytics•Social Mention: adds more interpretation, but often gets it wrong

digital fuel

Topsy

digital fuel

The Market

Monitor Manage PresencePush Out

Search:GoogleTopsySocial Mention

Analytics/Platforms:Google analyticsPostrankStrutta

Track performanceSwixKlout

SpredfastHootsuiteTweetdeck

Strongmail

SpreadidMonitoring:Google alertsTrackur

AttentioViral HeatRadian6Hubspot

Lithium

Pro-active monitoring of conversation:

•Google Alerts: Sends messages when new search results are found.•Trackur: Free simple tracking (save searches)•Advanced tools: Add intelligence such as interpretation of sentiment, trends, etc.

Pro-active monitoring of conversation:

•Google Alerts: Sends messages when new search results are found.•Trackur: Free simple tracking (save searches)•Advanced tools: Add intelligence such as interpretation of sentiment, trends, etc.

digital fuel

Trackur

digital fuel

The Market

Monitor Manage PresencePush Out

Search:GoogleTopsySocial Mention

Analytics/Platforms:Google analyticsPostrankStrutta

Track performanceSwixKlout

SpredfastHootsuiteTweetdeck

Strongmail

SpreadidMonitoring:Google alertsTrackur

AttentioViral HeatRadian6Hubspot

Lithium

Analyze the influence of social on your presence

•Google Analytics: Origin of traffic, popular content in social, ...•Postrank: Monitor how your content is spread online.•Strutta: Organize contests and track their social success

Analyze the influence of social on your presence

•Google Analytics: Origin of traffic, popular content in social, ...•Postrank: Monitor how your content is spread online.•Strutta: Organize contests and track their social success

digital fuel

The Market

Monitor Manage PresencePush Out

Search:GoogleTopsySocial Mention

Analytics/Platforms:Google analyticsPostrankStrutta

Track performanceSwixKlout

SpredfastHootsuiteTweetdeck

Strongmail

SpreadidMonitoring:Google alertsTrackur

AttentioViral HeatRadian6Hubspot

Lithium

Keep an eye on your performance

•Swix: A social media dashboard•Klout: Your position in social media (could be a KPI)

Keep an eye on your performance

•Swix: A social media dashboard•Klout: Your position in social media (could be a KPI)

digital fuel

Swix

digital fuel

The Market

Monitor Manage PresencePush Out

Search:GoogleTopsySocial Mention

Analytics/Platforms:Google analyticsPostrankStrutta

Track performanceSwixKlout

SpredfastHootsuiteTweetdeck

Strongmail

SpreadidMonitoring:Google alertsTrackur

AttentioViral HeatRadian6Hubspot

Lithium

Extend your reach

•Spreadid: Stimulate online conversation by mailing your fanbase with news

Extend your reach

•Spreadid: Stimulate online conversation by mailing your fanbase with news

digital fuel

Spreadid

ALFA!

digital fuel

The Market

Monitor Manage PresencePush Out

Search:GoogleTopsySocial Mention

Analytics/Platforms:Google analyticsPostrankStrutta

Track performanceSwixKlout

SpredfastHootsuiteTweetdeck

Strongmail

SpreadidMonitoring:Google alertsTrackur

AttentioViral HeatRadian6Hubspot

Lithium

Manage your presence and activity

•Spredfast: ...•HootSuite: Multiple accounts, multiple channels and multiple users + analytics•Tweetdeck: Best “live” dashboard

Manage your presence and activity

•Spredfast: ...•HootSuite: Multiple accounts, multiple channels and multiple users + analytics•Tweetdeck: Best “live” dashboard

digital fuel

HootSuite

digital fuel

How to start?Combine a number of tools:

Analytics (analyse your own property)Google analytics

Monitoring (monitor the outside world)Responsive: Google

Pro-active: Trackur

Interaction:Hootsuite

In a later stage replace Trackur by an advanced toolAttentio

Viral Heat

Radian6

Hubspot

digital fuel

Bedankt voor uw aandachtWe zien elkaar op Twitter: @ibert