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| Date post: | 03-Aug-2015 |
| Category: |
Marketing |
| Upload: | theresa-syn |
| View: | 72 times |
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10:00 - 11:00 Workshop
11:00 - 11:30 Question and Answer
11:30 - 12:00 Networking
AGENDA
Cambodia’s first specialised digital marketing agency
SELECTED CLIENTS
WHY CAMBODIA?
RAPIDLY GROWING NUMBER OF INTERNET USERS IN CAMBODIA
2010 2011 2012 2013
0.3M
1.7M
2.7M
3.8M
(Ministry of Posts and Telecom, 2014)
EVERYONE IS ON MOBILE
126% Mobile Penetration
19 million Mobile Subscriptions
CAMBODIANS ARE ON FACEBOOK
1.7 Million Cambodians on FB
Over 1000 people in Cambodia join
Facebook everyday
LITTLE FASHION
553,818 Facebook fans
LITTLE FASHION
CHATIME
HOW DID YOU HEAR ABOUT US?
Email?
HOW DID YOU HEAR ABOUT US?
Email? Website?
HOW DID YOU HEAR ABOUT US?
WWW.
Email? Social media?
HOW DID YOU HEAR ABOUT US?
WWW.Website?
POWER OF DIGITAL MARKETING
BENEFITS OF DIGITAL MARKETING
SALES
ENGAGEMENT
COST-EFFECTIVENESSMEASURE RESULTS
REACH MORE PEOPLE
SALES
BENEFIT 1:
HAVE ONLINE PRESENCE TO DRIVE ACTION
How to get sales
HAVE A CALL TO ACTION
How to get sales
REACH MORE PEOPLE
BENEFIT 2:
GOOD CONTENT + SPONSORED ADS
How to reach more people
ENGAGEMENT
BENEFIT 3:
BE A FRIEND - TALK LESS ABOUT SALES
How to get engagement
BE MORE CONVERSATIONAL AND SOCIAL
How to get engagement
MEASURE RESULTS
BENEFIT 4:
TRACK AND MEASURE CUSTOMER FEEDBACK
How to get measure results
GET IMMEDIATE MARKET FEEDBACK
How to get measure results
COST EFFECTIVENESS
BENEFIT 4:
Local Television: $200 – $5,000 / spot
!Network Television:
$80,000 and $600,000 /spot !
Radio: $70 – $250 / commercial
SEO: ~ $1,000 per month
!Pay Per Click:
Between $250 – $500 per month
!Social Media Ads:
starting $100 per month
TRADITIONAL VS DIGITAL MARKETING
EXTREMELY EFFECTIVE WHEN DONE RIGHT
