Optimizing Efficiency and Effectiveness

www.mrgroup.biz

Optimizing Efficiency and Effectiveness

www.mrgroup.biz

20th Century 21st Century

Marketing focused on getting found by customers.

Interruption Permission

Print Advertising Direct Mail Email Blasts TV/Radio Ads Trade Shows Cold Calling Seminars Sales Force Telemarketing

Social Media Blogs RSS Feeds Public Relations Search Engine

Optimization (SEO)

Targeted Landing Pages

Pay Per Click

Significantly lower cost per lead Better targeting An investment, not an ongoing expense

Blogs Podcasts Videos Photos Presentations eBooks News Releases

Create Great Content by Create Great Content by BloggingBlogging

Blogging Attracts More Blogging Attracts More VisitorsVisitors

Blogging Brings Social Media Blogging Brings Social Media SuccessSuccess

SEO vs. SEM◦ Organic◦ Paid◦ On-Page◦ Off-Page

Targets:◦ Image◦ Local◦ Video◦ Industry Specific

Attract prospects Convert visitors to leads Produce measurable ROI Landing pages Redesign? Protect your assets

You’re not too old; you just haven’t practiced

enough yet!

Largest, fastest growing group of users on facebook: Men and women over 55.

The largest retained, active group of users on Twitter are men and women over 35.

Is your URL guessable? Do you use website design strategically? Do you provide relevant content? Can you collect email addresses on your website? Can you accept online donations on your

website? Do you tell your story through pictures, videos or

podcasts? Do you have a blog? Do you use email marketing to drive traffic back

to your website? Can people find your website in search engines? Do you publish your URL on every

communication, both online and offline?

facebook and Twitter are the favorites among nonprofit organizations.

◦ On average facebook fan bases grow by 3.75%/month.

◦ Twitter followers grow by 9% per month.◦ Based on 6 wall posts and 4.5 tweets per day.

eNonprofit Benchmarks Study 2006

Engaging Content Track Activity Magic Number of Posts Pages vs. Groups

Feature Pages Groups

Send email to members inbox

No (updates) Yes

Must tie to admin profile No Yes

Icon on Fan/member profile Yes No

Tight permission controls No Yes

Applications Yes (tens of thousands)

Yes (basic only)

Fan/Friend cap No Yes (5,000)

Tweet Frequency Retweets=Followers Engaging Content Track Activity

HubSpot Network for Good eNonprofit Benchmarks

Mission Resources Group◦ www.mrgroup.biz

Deborah Edmondson, VP Marketingdeborah.edmondson@mrgroup.biz843-368-2483

www.mrgroup.biz

Optimizing Efficiency and Effectiveness2.25.2010