Digital MarketingDavid Gracia

1 My Background

My Background

2 Course Overview

Course Overview

Sear

ch E

ngin

e O

ptim

izatio

n

Sear

ch E

ngin

e M

arke

ting

Vira

l M

arke

ting

Onl

ine

Repu

tatio

n

Digital Marketing Plan

Soci

al

Com

mer

ce

Mob

ile

Com

mer

ce

Optimal Budget Allocation

Google Marketing Challenge

Onl

ine

Use

r Ex

perie

nce

3 Methodology

Teaching Methodology

With a brain teaser to introduce each session

Strategy

Techniques

Tools

Mini Case Discussions

Real-Life Examples

Online Video Demos

4 Group Projects

|

Our Client

Group Assignments

Digital Marketing Strategy

All

5 Grading System

Grading System

Class Participation

Google Marketing Challenge

Digital Marketing Plan

40%30%30%

Digital MarketingDavid Gracia