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Digital Marketing Package Get a kick for your digital marketing Factbook 2017/2018
DigitalMarketingPackageGet akickfor your digitalmarketing
Factbook 2017/2018
DigitalMarketingPackage,page 2
What is the DigitalMarketingPackage?
TheDigitalMarketingPackage(DMP)isour complete package for your digitalmarketing.
Asabasis for your presswork,contentmarketing measures and lead campaigns,it secures access to industrial targetgroups of our media brands A&D,E&E,Energy 4.0and P&A.
SEO
DigitalMarketingPackage,page 3
TheDigitalMarketingPackageoffers allnecessary tools for successful digitalmarketing.
TheDMPhas three elements:
- PowerPublishing- Success Monitoring- DigitalExpertise
Thethree components of the DigitalMarketingPackage
PowerPublishing
SuccessMonitoring
DigitalMarketingPackage
DigitalExpertise
DigitalMarketingPackage,page 4
- Corporate-Channel:Your INDUSTR.com-Landingpagematching toyour company CI
- Express-Mailbox: Individualmailbox for your pressreleases,handled by our editorial staff with preference
- SEO-Optimisation:We prepare your messages for idealtraceabilityinGoogleandset up relevanttags
- Deep-Linking:With deep linksto your website we supportyourlanding page(s)inGoogle
- HighVisibility:Playout of your messages onINDUSTR.comand/orinour newsletters
.
PowerPublishing:Successful digitalpublishing
PowerPublishing
SuccessMonitoring
DigitalMarketingPackage
DigitalExpertise
DigitalMarketingPackage,page 5
- Performancemeasurement of allyour contributions
- Control-Manager:Your individualcontrolling dashboard reportswhich of your messages are of most interest to our INDUSTRreaders:
ü How often have each of your contributions been visited(page views)?
ü How much timedid the readers spent onyour contributionsindividually and intotal(duration and totalduration)?
ü How often has your logobeen displayed?(brand visibility)
- Content-Clipping:We tell you immediately uponeach publicationof your company.You alsoreceive adirect linkto distribute allthisinto your channels.
Success Monitoring:Targeted content control
PowerPublishing
SuccessMonitoring
DigitalMarketingPackage
DigitalExpertise
DigitalMarketingPackage,page 6
- Freeparticipation inwebinars and networking events onthefollowing topics:
ü SEO:„How doIplace my page optimally inGoogle?“ü MarketingAutomation:„Basics&first steps“ü Lead-Generation:„What does asuccessful lead process
look like?“ü GeneralDataProtection Regulation:„What doIhave to
consider during Lead-Management?“ü Pressreleases:„Idealcreation and distribution of press
releases“
- Supportby our digitalexperts
- Contentsupport by our editorial team
DigitalExpertise:Strengthen your digitalmarketing know-how
PowerPublishing
SuccessMonitoring
DigitalMarketingPackage
DigitalExpertise
DigitalMarketingPackage,page 7
DigitalMarketingPackage:Thebasis for your digitalmarketing
TheDigitalMarketingPackageis thefoundation of your activities concerningcontent marketing,pressrelations andlead generation.
It secures awareness of your topics andsupports ingaining new contacts andcustomers as well as new businessoptions.
price:3,990Euro/yearduration:12months
DigitalMarketingPackage,page 8
With almost 25years of experience dealing with content for high-tech markets and aclose-knitindustry network,our foundations are solid.
publish-industry – the perfect Partner
PublishingexpertiseAlmost 25years of experience as aproducer of unique specialist media
Industry expertiseOur understanding of the technology markets and our wide network make us one of the mostrecognized industry partners
Methodological expertiseExpertiseand knowledge about the instruments of modern,digitaland analogecommunication ready to use alsoacross the market and beyond our portfolio.
DigitalMarketingPackage,page 9
Your Contacts
MikeHartmannProduct ManagementDigitalTel.+49.151.582119-09m.hartmann@publish-industry.net
MajaPavlovicSales [email protected]
DoreenHaugkDirector Sales P&A/[email protected]
CarolineHäfnerDirector Sales A&[email protected]
SaskiaAlbertDirector Sales E&[email protected]
www.publish-industry.net
