Mobile Applications Trend, Future & Business 179 bn mobile applications downloaded in the year 2015 on 1 bn smart phones, Mobile app craze is going on increasing not only among users, but also among business people and mobile app developers. Data Driving 18 average number of installed apps of an adult phone user 24.5 Bn expected revenue in Year 2016 10 Bn mobile internet device in use globally DIGITAL MARKETING What is? -- note by Harsh Kumar :: :: TROOLOGY
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Mobile ApplicationsTrend, Future & Business
179 bn mobile applications downloaded in the year
2015 on 1 bn smart phones, Mobile app craze is going on increasing not only among users, but also among business people and mobile app developers.
Data Driving
18average number of installed apps of an adult phone user
24.5 Bnexpected revenue in Year 2016
10 Bnmobile internet device in use globally
DIGITAL MARKETINGWhat is?
-- note byHarsh Kumar :: :: TROOLOGY
GETTING FOUND ONLINEBut why?
7,395Billion
TOTAL POPULATION
3,419Billion
INTERNETUSERS
2,307Billion
ACTIVE SOCIAL MEDIA USERS
3,790Billion
UNIQUEMOBILE USERS
1,968Billion
ACTIVE MOBILE SOCIAL USERS
54%URBANISATION
46%PENETRATION
31%PENETRATION
51%PENETRATION
27%PENETRATION
TOTAL GLOBAL POPULATION INCLUDING CHILDREN
ACCESS VIA FIXED & MOBILECONNECTIONS
ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
UNIQUE MOBILE PHONE USERS
ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
JAN2016 GLOBAL DIGITAL STATISTICAL KEY INDICATORS
1,319Million
TOTAL POPULATION
375Million
INTERNETUSERS
136Million
ACTIVE SOCIAL MEDIA USERS
1,012Million
UNIQUEMOBILE USERS
116Million
ACTIVE MOBILE SOCIAL USERS
33%URBANISATION
28%PENETRATION
10%PENETRATION
77%vs PENETRATION
9%PENETRATION
TOTAL GLOBAL POPULATION INCLUDING CHILDREN
ACCESS VIA FIXED & MOBILECONNECTIONS
ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
UNIQUE MOBILE PHONE USERS
ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS
JAN2016 INDIA DIGITAL STATISTICAL KEY INDICATORS
ANNUAL GROWTHJAN2016
19%
ACTIVE INTERNET USERS
15 %
ACTIVE SOCIALMEDIA USERS
8%
MOBILE CONNECTIONS
16%
ACTIVE MOBILESOCIAL USERS
SINCE JAN 2015
INDIA HAS OVERTAKENUSA AS 2ND LARGEST
INTERNET USER BASE IN THE WORLD
42.99 MnMaharashtra
35.61 MnUttar Pradesh
26.87 MnTamil Nadu
20.59 MnGujarat
21.72 MnKarnataka
24.00 MnAndhra Pradesh
STATES WITH HIGHEST NUMBER OF INTERNET USERS
GETTING FOUND ONLINEBut why?
That’s why it is important to be found online
GETTING FOUND ONLINEBut why?
That’s why it is important to be found onlineBut where are the target users?
