DIGITAL MARKETING COMPETENCY TRAINING

WEB | SMO | SEM | SEA | SEO | MOBILE

MODULE 1: WEB TRAFFIC

What kinds of traffic are there?

Understanding search traffic

Understanding referral traffic

Understanding direct traffic

Understanding campaign traffic

How to use the different types of traffic

When to use the different types of traffic

2015 web traffic trends

Day 1

(5 hours)

MODULE 2: SOCIAL MEDIA OPTIMISATION

The era of social search Marketing on SM past, present & future SM platforms and their algorithms Facebook Marketing Twitter Marketing LinkedIn Marketing YouTube marketing

Social Media Tools How to use them When to use them 2015 SM trends

Day 3

(5 hours)

Day 2

(5 hours)

MODULE 3: SEM AND SEA

Paid search Ads

Paid search advertising

Pay per click

Cost per click

Cost per thousand

7 Different search Ad types

4 Types of targeted Ads

Writing a targeted text AdDay

5(4 hours)

Day 4

(5 hours)

MODULE 4: SEARCH ENGINE OPTIMISATION

What is SEO

Content & search engine success factors

Trust, authority, identity & search rankings

Social media & ranking in search results

Violations & search engine spam penalties

Understanding user intent

Keyword research

Off-site SEO

Day 7

(5 hours)

Day 6

(5 hours)

MODULE 5: MOBILE

Mobile search

Mobile shortfalls – What it can and can’t do

Mobile – Understanding the landscape

Mobile SEM – Marketing on mobile platforms

Mobile Updates and Penalties

Mobile Trends Day 8

(5 hours)

COMPETENCY TEST

WEB

SMO

SEM

SEA

SEO

MOBILE Day

9(4 hours)

COSTING

Training Rates: R10 000 per session ( no limit on delegates )Training Material Included 9 Sessions:WEB – 1 sessionsSMO - 2 sessionsSEM & SEA - 2 sessionsSEO – 2 sessionsMOBILE -2 sessions

Test Moderation : R285 per person attending / per test