PRESENTED BYN PRASANTH

Digital Marketing Strategy

Introduction: Talwalkars Better Value Fitness Limited commonly

known as Talwalkars established in 1932 at Mumbai.

It is one of The India's largest chain of health centres.

It has over 146 ultramodern branches across 80 cities in the country with over 1,25,000 members.

Talwalkars offers you: The latest technology in fitness Fabulous services Expertise and flexibility

Modules of Talwalkars

Talwalkars

Competitors: Hyderabad India

Digital Marketing Setup Weightage:

SEO SEM SMO/SMM0

5

10

15

20

25

30

35

40

45

25 30

45

Module% of weigh-tage%

Website Analysis (SEO Quake):

Title: Talwalkars, Spreading fitness since 1932

Meta keywords: personal fitness trainer, gym India, gyms in Hyderabad, gyms in pune, gyms in Bangalore, gyms in Chennai, gyms in Delhi, Mumbai, India

Meta description: Talwalkars, is one of India s largest chain of Gyms, fitness clubs and health centres in various cities like Delhi, Mumbai, Chennai and Hyderabad with over 1,25,000 members

Internal links: 72 (0 nofollow)

External links: 17 (0 nofollow)

Server: Microsoft-IIS/8.0

Page Rank: 4

best gyms in Hyderabad best fitness centers in hyderabad best gym in hyderabad for weight loss best gym in hyderabad banjara hills best gym in hyderabad madhapur best gym in hyderabad kukatpally top 10 gyms in Hyderabad top 10 fitness centers in Hyderabad top fitness centers in Hyderabad famous gyms in Hyderabad best health clubs in Hyderabad best health clubs in hyderabad for women's best health clubs in hyderabad banjara hills best health clubs in hyderabad kukatpally gyms in Hyderabad gyms in hyderabad banjara hills gyms in hyderabad madhapur gyms in hyderabad kukatpally gyms in hyderabad with prices gyms near banjara hills gyms near madhapur gyms near kukatpally health clubs in Hyderabad health clubs near banjara hills Hyderabad health clubs near madhapur

health clubs near kukatpally health clubs near madhapur Hyderabad health clubs near kukatpally Hyderabad fitness centers in Hyderabad fitness centers in banjara hills fitness centers in madhapur fitness centers in kukatpally gents gyms in Hyderabad ladies gyms in Hyderabad gents & ladies gyms in Hyderabad gents gyms in Hyderabad top ladies gyms in Hyderabad top ladies gyms in madhapur gyms for ladies in Hyderabad gyms for ladies weight loss in Hyderabad top health clubs in Hyderabad top health clubs in madhapur top health clubs in banjara hills top health clubs in kukatpally top fitness centers in Hyderabad top fitness centers in banjara hills top fitness centers in madhapur

SEO Strategy:

On page Optimization Remarks

URL optimization missing

Title Tag Missing, Keywords to be added

Meta description Unnecessary keyword density

Canonical URL optimization missing in pages (history repeated)

Bread crums missing

H1 tag missing

Social share buttons Google share button not working, No Pinterest button

Content optimization needed

Anchor linking missing

Image optimization Same image repeated

Embedding live box missing

Embedding video/slides missing

Footer Optimization Should optimize

Off Page Optimization: Remarks

Classified posting missing

Google+ optimization missing

Email marketing needed

Social book marking missing

Image submission needed

Blog Updates needed

Google Ad Words Setup:

Google Ad Words weightage:

20

50

10 20 %CPCCPMCPECPV

SEM Weightage:

15

60

25

%

SNMDNMVM

Examples:Text ads Display ads

SMO & SMM Weightage:

40

25

10

10

15%

FacebookGoogle +TwitterLinkedinYou Tube

This is the Face book page of Talwalkars, in which they have not followed the dimensions of cover pic and also the background image was overlapped with logo.

Facebook Optimization:General Posts

Business Post

Social Media Diagnosis & Strategy:

Social Media site Remarks

Facebook Good, Updates (videos) requiredGoogle+ Updates requiredLinked in Page not existing

Blog Not UpdatedTwitter Not updated

Instagram Updates required

Competition analysis in Facebook:Page name No of likes No of people talking

about pageEngagement rate (%)

F45training.in 4571 68 1.48

Steelgym.in 2963 10 0.33

Proquestfitness.in 1047 7 0.66

Gethingyms.com 3805 2933 77.08

Gymtrekker.com 23207 562 2.42

Talwalkars.net 45989 5719 12.43

Key points to be concentrated:Facebook:

Regular updates like post’s, video’s related to our business. Giving useful tips on our page to attract them. Following 80/20 rule is must to get Edge rank. Target exactly whom you would like to reach and shoot them with Sponsored Ads.Google + :

It is also one of the main parameter to go to top in the Local search results. Better to mention exact local address in the Footer of our website. Focus on Reviews regularly by updating the page with useful information.You Tube:

Create separate channel with exact dimensions coverpic attractively. Upload latest and helpful original video’s regularly.

Same guidelines will be followed for Pinterest, Linkedin, Twitter and Instagram.

Affiliate Marketing: Affiliate Marketing is very much useful to pull traffic to our

website through links.

By using different coupon codes and contests to Publisher websites related to our business

( like gympp.com; anytimefitness.co.in; clublatitudes.in; gqindia.com; thelabel.in)

By using Bloggers related to modern trends in health, Fitness technologies

( like greatist.com; breakingmuscle.com; healthline.com; shape.com etc..)

Email Marketing:

While creating Email template focus should address to a single person.

Its better to use different Domain for sending emails and don’t use bulk mails.

By updating regular content and subject lines, it is easy to target customers at a time.

Mail template:

As a Talwalkar marketing executive I will implement the following below:

I will update the site regularly according to new updates released by Google.

As no one of his competitors using SNM (text) ads so I will use SNM ads.

I will focus more on DNM (cpm, cpe) ads because I can easily target people with Remarketing & Bid strategy options.

While coming to SMM i will prefer Facebook because almost 90% people are using in India.

So I can easily get branding of my group and also I will attract customers by updating the page regularly with fresh updates like post’s, video’s, events and contests.

I will use other domains frequently like Twitter, Instagram, YouTube, Pinterest and Google + for branding my group.