© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 1
Digital Media Systems :increase the customer’s experience
Thomas Philippart de FoySPSS for Digital Media [email protected]
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 2
Agenda
Digital Media System1. Digital Signage
• Trends and Benefits• Technology• Digital Signage Applications
2. Enterprise TV3. Media Experience Engine4. Video Portal
Putting it all together one last time
State of the Business
Digital Media System
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 3
Cisco Digital Media Systems — What’s Next?
Workgroup Video
Desktop Video
Business Video Integration
Interactive Signage/Enterprise TV
Digital Signage
Today: Desktop Video and Digital Signage
Near term: Enterprise TV channel streaming and business video integration with Cisco TelePresence, video surveillance, unified communications, etc.
Long term: Workgroup & video collaboration with user generated video
Scal
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row
th
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 4
A Comprehensive Suite of Digital Signage, Enterprise TV and Desktop Video Applications
CISCO Digital Media System
Comprehensive: Suite of digital signage, Enterprise TV and desktop video, managed from a single platformScalable: To thousands of users and digital displaysNetwork-Centric: For optimal, intelligent media content delivery
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 5
Cisco Digital Media System
Digital Media Manager
Media Experience EngineDigital Media Manager
Digital Media Encoders
Scientific AtlantaEncoders
Video Content Media Experience Engine 3000
Video Portal
Digital Media Players & Cisco LCD Displays
Multiple DevicesFor O
ther
A
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igita
l Sig
nage
&
Ent
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ise
TVFo
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ktop
Vide
o
Display & AccessManage & AdaptCreate
Network as the Platform
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 6
Digital Media Business Drivers
Promote, cross-sell/up-sell
Marketing videos that grab viewer attention
Compelling product and service information
Provide a human face on content
Reduce perceived wait time
Direct line of communications to employees or customers
Global corporate messaging consistency
Immediate executive communications
Live broadcast of company events
Instant communications for rapid response
Directional signage (way-finding)
Informational videos available on-demand
Breaking news relevant to employees/ Emergency communications
Cost-efficient training to remote employees
Information consistency across channels
Power of video—users retain more information
Increased ability to absorb information in searchable segments
Sales and Marketing
Corporate Communications
Information SharingTraining
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 7
Digital Signage
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Phase 1:Standalone PC-Based
Phase 2:Networked PC-Based
Phase 3:Networked Media Player-Based
Phase 4:“Smart” Signage
Digital Signage Technology Evolution
Digital Signage Market
New OpportunitiesTechnology Evolution
Today:High Reliability and
Flexibility, Easy Deployment and Operations
Tomorrow:Video Surveillance, RFID, Cisco TelePresence, etc.
Yesterday:High Operational Costs,
Low Flexibility
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 9
Cisco Digital Media PlayersPlayback of Compelling Digital Media Content
Renders graphics, Web content, text tickers on digital displays
Supports full-screen or “zoned”video in SD or HD resolutions
Customizable on-screen templates
Remote management of display properties
IP-network addressable
Local storage, high availability, automatic failover
Small and lightweight
Remote control for interactivity
Low power consumption and high reliability
Security: Hardened device
DMP4305G
DMP4400G
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 10
Small Form Factor Appliance
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 11
Cisco Digital Media Manager for Digital SignageCentralized Digital Media Management and Publishing
Web-based media management and publishing
Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate
Sales and Marketing – create playlists, scheduling and daypartContent creators/designers – manage assets, design screen layout and zonesIT admins – can configure, remotely manage, group and run reports on DMPsControl physical properties of the display via connected DMP
Integrates with Cisco ACNS for optimized WAN delivery
Same Application for Managing and Publishing
Cisco Desktop Video Content
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 12
DSM Dashboard
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DSM Drag and Drop
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DSM – Digital Media Designer Tool
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Digital Signage Scheduling
DMPWARSAW
DMPKRAKAW
DMPGDANSK
DMPGORZOW
DMPBIELSKO
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WEATHER FORECASTPartly Cloudy, 23°C/73°F
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Balance in €Saturday, June 12
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Digital Signage Applications
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Meeting Room Manager
Queuing Integration
Dynamic Content
Smart Signage
Call Center
IP convergence
Content Management System
Touchscreen
Emergency Signage
Digital Signage Applications
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Conference Room Management
CMS
Content Servers
Digital Media Manager
Nevotek Outlook Integration
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Nevotek Outlook Integration (MRM)
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17 February 2008From 11.00AM to 1.00PMMeeting name: Virtua BankHosted by: Andy Smith
17 February 2008From 1.00PM to 2.00PMMeeting name: VirtuaHosted by: Andy Smith
Current meeting Next meeting
17 February 2008From 1.00PM to 2.00PMMeeting name: VirtuaHosted by: Andy Smith
Next meeting
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 22
Digital SignageApplications
Meeting Room Manager
Queuing Integration
Dynamic Content
Smart Signage
Call Center
IP convergence
Content Management System
Touchscreen
Emergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 23
Queuing Integration
CMS
Content Servers
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 24
A 301Counter 15B 175Counter 28G 748Counter 4G 432Counter 1
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Digital SignageApplications
Meeting Room Manager
Queuing Integration
Dynamic Content
Smart Signage
Call Center
IP convergence
Content Management System
Touchscreen
Emergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 26
Currency Rates
CMS
Content Servers
Digital Media Manager
Currency LIVE Server
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 27
United States DollarBritish PoundCanadian DollarSouth African RandJapanese YenSwiss FrancCzech KorunaPolish ZlotyRomanian LeiRussian RoubleAlbanian LekBulgarian Lev
WE BUY AT WE SELL AT
0.04012 0.04017 0.29525 0.29588 0.27204 0.27437
0.00802 0.00835 0.51069 0.51093
0.08489 0.08509 0.00619 0.00620 0.61581 0.61589
0.29525 0.29588
0.64488 0.64492 1.25794 1.25818 0.64143 0.64167
WEATHER FORECASTPartly Cloudy, 23°C/73°F
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Dynamic Content
CMS
Content Servers
Digital Media Manager
Virtua Pricing Server
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WEATHER FORECASTPartly Cloudy, 23°C/73°F
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Stock QuoteSaturday, June 12
sans plomb 98 0.000sans plomb 95gazolesans souffre
GAZOLE
GPL
0.0000.0000.0000.000
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Score Boards
CMS
Content Servers
Digital Media Manager
Currency LIVE Server
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WEATHER FORECPartly Cloudy, 23°C10:10:26 AMSaturday, June 12
Belgium
Poland
- : -14/06/09 20:00
Virtua Arena
Next Game
Ukraine France0:0Belgium Poland0:0
Italy Turkey0:0Greece Portugal0:0
Cyprus Czech Republic0:0Spain Ireland0:0
Bulgaria Austria0:0Slovakia Romania0:0
Norway Sweden0:0Netherlands Denmark0:0
Hungary Russia0:0Finland Switzerland0:0
England Germany0:0Lithuania Estonia0:0
Croatia Scotland0:0
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 32
Digital SignageApplications
Meeting Room Manager
Queuing Integration
Dynamic Content
Smart Signage
Call Center
IP convergence
Content Management System
Touchscreen
Emergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 33
Personalized Content
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SMART SIGNAGE: RFID
RFID Reader
Credit Card
RFID Content
Content Servers
Digital Media Manager
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Welcomes
WEATHER FORECASTPartly Cloudy, 23°C/73°F
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BLAKE SALLE
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SMART SIGNAGE: RFID
RFID Reader
Match Ticket
RFID Content
Content Servers
Digital Media Manager
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 37
WEATHER FORECAPartly Cloudy, 23°C/10:10:26 AMSaturday, June 12
Belgium
Poland
- : -14/06/09 20:00
Virtua Arena
Next Game
SPECIAL NOW 25% OFF!At your nearest VIRTUA Arena Concession
Welcomes
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 38
SMART SIGNAGE: RFID
RFID Reader
Virtua Energy Fuel Card
RFID Content
Content Servers
Digital Media Manager
Thomas Wyatt5241 5678 5678
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 39
WEATHER FORECASTPartly Cloudy, 23°C/73°F
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Welcomes
THOMAS WYATT
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 40
Meeting Room Manager
Queuing Integration
Dynamic Content
Smart Signage
Call Center
IP convergence
Content Management System
Touchscreen
Emergency Signage
Digital Signage Applications
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 41
Converging Technologies: Exchange
Digital Media Manager
Inova Broadcaster
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 42
Digital SignageApplications
Meeting Room Manager
Queuing Integration
Dynamic Content
Smart Signage
Call Center
IP convergence
Content Management System
Touchscreen
Emergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 43
Manage Content Display from the IP Phone
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 44
The SolutionThe Medianet Experience
Digital Media ManagerMEDIANETS are evolutionary, building on theConverged IP networks of today with incrementalcapabilities that optimize the experience, efficiencyand expandability of rich media, especially video,says Guido Jouret, VP and CTO, ETG
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 45
Virtual Agent Kiosk
Digital Signage TelePresence
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 46
VIP/PRESS Kiosk
Digital Signage TelePresence
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 47
Digital SignageApplications
Meeting Room ManagerQueuing IntegrationDynamic ContentSmart SignageCall CenterIP convergenceContent Management SystemTouchscreenEmergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 48
Experience Based Digital Signage
2008 NBAAll-Star Game Plasma Wall
2008 NBA All-Star Game Kiosks
2008 NBA All-Star GameLuxury Suite
ConnectedStadium
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 49
Outdoor Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 50
5x5 Video Wall17Camozzato Defender
28Witsel Midfield
23Jovanovic Striker
9Mbokani Striker
Virtua FCEverton
vs - : -14/06/09 20:00
Virtua Arena
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 51
Experience Based Digital Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 52
StadiumVision HD Improve Video Quality and Generate New Revenue
New Inventory for Dynamic Ad revenueDeliver specialized video to any grouping of displaysCustomize video screen size to match every use
Full videoVideo / Ad mixFull Ad
Enhance the fan experience with full immersion in High Definition
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 53
Targeted AdsOne advertiser, many demographics
Ads and Video are completely independent from one another
More revenue from Advertisers with:
Dynamic contentRelevant contentHigh Quality HD contentVenue Immersion
UpperLevel
MainLevel
ClubLevel
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 54
Digital SignageApplications
Meeting Room ManagerQueuing IntegrationDynamic ContentSmart SignageCall CenterIP convergenceContent Management SystemTouchscreenEmergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 55
Onlinet Touchscreen
CMS
Content Servers
Digital Media Manager
Onlinet Thin Client
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 56
Digital SignageApplications
Directional SignageQueuing IntegrationDynamic ContentSmart SignageCall CenterIP convergenceMedia ExperienceTouchscreenEmergency Signage
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 57
Emergency Signage
CMS
Content Servers
Digital Media Manager
Alarm System
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This is an Emergency!Please Evacuate VIRTUA BANK
Follow the Exit signs
EXIT
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Enterprise TV
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 60
Components of Cisco Enterprise TV
Digital Media Manager
Digital Media Player
Network as the Platform
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 61
Enterprise TV
Deliver on-demand video and broadcast TV channels over an IP networkCustomize lineups and create content librariesSearch the interactive on-screen menus and program guidesEnhance customer experience and provide product/service information on demandOffer cost effective, flexible training options when computers are not available
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 62
Media Experience Engine
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 63
Media Experience EngineAny to Any Media Processing
Digital Media Manager
MXE 3000
Format: MPEG2 transportResolution: 1920 X 1080Bit Rate: 7 MbpsAspect Ratio: 16:9
Format: Windows MediaResolution: 640 X 480Bit Rate: 5 MbpsAspect Ratio: 16:9
Format: Quick TimeResolution: 480 X 320Bit Rate: 1.5 MbpsAspect Ratio: 16:9
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 64
Cisco Media Experience Engine 3000
Media AdaptationAny-to-any media sharing between Digital Signage, Desktop Video and Mobile Devices
Media ProcessingEnhance your video quality
Media Production/EditingCustomize your video content
Workflow AutomationAuto-detection of files for job initiation
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 65
Desktop Video
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 66
Cisco Desktop Video
Create, manage and access video over the Web
Capture and digitize digital media
Browse, search, and view training VoDs or live executive communication Webcasts over the network through the video portal—anywhere, anytime
Deliver executive and internal communications to employees and external marketing to customers
Provide cost effective training that’s accessible at any time
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 67
Desktop Video Applications
Marketing videos that grab viewer attention
Compelling product and service information
Provide a human face on content
Increased customer satisfaction
Direct line of communications to employees or customers
Global corporate messaging consistency
Immediate executive communications
Live broadcast of company events
Instant communications for rapid response
Informational videos available on-demand
Breaking news relevant to employees
Corporate Communications
Cost-efficient training to remote employees
Information consistency across channels
Power of video—users retain more information
Increased ability to absorb information in searchable segments
Sales and Marketing
Information SharingTraining
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 68
Cisco on CiscoNews at Cisco Corporate Newsroom
Over 13.8 million unique visitors—global
Downloaded by: press,analysts, partners, customers,instructors, investors, employees
500+ videos availableTopics include: businesshighlights, product demos,customer testimonials, etc.
2+ million streams per year
32,000+ downloads per yearhttp://newsroom.cisco.com
Brought to You by the Cisco Digital Media System
“Cisco has taken aggressive steps to use video internally for marketing, PR, executive communications, e-learning, and field training. Cisco Digital Media System is a pivotal foundation for us to be able to effectively deliver digital media across the enterprise.”
– Dan Scheinman, SVP and GM, Media Solutions Group
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 69
Cisco Digital Media Manager for Desktop VideoCentralized Digital Media Management and Publishing
Robust, Web-based content management features
Add, catalogue, and archive mediaPreview content and manage approval workflowSchedule instant and future deployments
Flexibly, remotely publish content to Cisco Video Portal endpointEasily customize Cisco Video Portal interface Live Event Module allows for slide synchronization and Q&AActive Directory and LDAP integrationCisco ACNS for optimized network delivery
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 70
Cisco Video PortalEasy Access to Digital Media
Customizable interface,program guide and searchPersonalized playlists andfeatured lineupsAdvanced player controlsView synchronized slides Submit questions during live eventsFully integrated with CiscoDMM and Video Portal reportsLogin and authentication through DMMSupports major formats: Windows Media, Flash, H.264, QuickTime
Customize the Look and Feel to Reflect the Organization Brand with the Digital Media Manager
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© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 72
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 73
Cisco Video Portal ReportsReal-Time Reporting to Measure Content Effectiveness
Web-based reporting system
Easily see trends, visitors,page views, streams,and downloads
Real-time reports and traffic metrics
Monitor referrals; track top referring pages
Understand visitor statistics: operating system, browser, and media plug-in
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 74
Putting it alltogether one last time
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 75
Cisco Video StrategyCustomer Benefits
Any-to-AnyAny ContentAny timeAny where
End-to-EndDevicesIntelligent NetworkSoftware
Platform, Systems and ServicesNetwork as the PlatformCollaboration, Broadcast/StreamingRobust services offerings
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 76
Multiply Digital Signage applications on a single platform
Traditional Digital SignageQueue ManagementDynamic ContentDirectional SignageEnterprise TVSmart SignageFront Window Digital Signage…
Cisco Content Editor
Virtua BankContent Media Server
Digital Media Manager 5.0
Virtua Bank website
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 77
CUT NETWORK
G3
End-to-End Digital Media System
Cisco DigitalMedia Player
Cisco Content Editor
Digital Media Manager 5.0
Cisco DigitalMedia Player Cisco Media Experience Engine
Desktop Video
Media Encoders
Touch Screen
Cisco DigitalMedia Player
Virtua Bank Website
Virtua BankContent Media Server
© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 78