Digital, Social & Mobile

Abby Ho March 19, 2012 Seneca Presentation

What I do

What I do

AGENDA

Twitter.Tumblr.Mobile.

Community

Online Communities. Role playing.

Online Communities

Find your audience.

Community

Participate or create new communities.

Community

Participate or create new communities.

Community

Participate or create new communities.

Community

Participate or create new communities.

Community

Find existing user behaviours and join in!

Branding

Strategy Magazine Brand of the Year 2010

Content

Expand the brand on new platforms.

Key Takeaways

Overall…what makes online

content work ?

communication for the right audience

a message that is simple & delivered through the appropriate

media

hypertargeted to reach the desired

audience

determined by

research & detecting patterns

Study the correlation between different devices, media, and

audiences!

created & delivered through diverse media

sharing

favo

riting

commenting

Web 2.0

What is successful

creative

communication?

something that is memorable, inventive & organic

they foster relationships between the

consumer & the product, or content

something that can often be

customized

content that inspires continuous

innovation

it is celebrated

creates harmony between the

message & its delivery

Abby Ho 5.26.09

is something that unites

people & ideas

Thank you!