SMM & SMO Activity Plan

Narendra Sharma

Social Media Audit

Social Media Monitoring

Social Media Management

Social Online Reputation Management

Social Media Marketing

Social Media PR

Social Media Audit: Research your social media presence Analyzing your social media opportunity

and threats Recommending the ideal social media

strategy Execution plan

Social Media Monitoring

Identifying con variations Segregating con variations Analyzing conversation Insight & recommendation report

Social Media Management

Strategic presence creation on social media Presence promotion and response

management Analyzing opportunities for social media

outreach

Online Reputation Management

Researching and analyzing current online reputation

Defining a reputation score Recommending steps to improve reputation

score Execution of recommendations

Social Media Campaign

Creation of campaign thought Illustration of campaign execution – tool,

Apps and prospective conversation strategy Deliverables (ROI) via camping execution

Social media release

Identification of online PR Objective Analysis of PR Opportunities Strategy Layout and Activation of blogger

and Influencer outreach

Social Media Strategy

With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.

The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.

Why not take advantage?

Facebook Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps

LinkedIn Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes

Twitter Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and

blogs Increase followers base constantly Network and engage the followers

Google + Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging

Pinterest

Creating Profile Creating boards Content Development Buzz creation Integration profile with other social media

channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards

Blogs And Q&A’s

Blogs

◦ Follow key blogs◦ Comment on blogs with link◦ Network with influential bloggers

Q&A’s 

◦ Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation

Digital PR

Monitor and evaluate relevant online media conversation

Engage with key influencers in the blogosphere

Develop the corporate blogs, social network sites and multimedia tools

Plan and develop content for corporate websites

Optimize e communication for effective distribution in the digital space

Social Bookmarking and Document sharing Social Bookmarking

◦ Bookmarking Links from the site◦ Adding keywords◦ Using top SBM sites for quality backlinks: mixx,

jumptages, Digg, Reddit, stumbleupon, delicious,

Document sharing

◦ Sharing presentation through slide share, scribd, docstoc◦ Publishing white papers and Article in scribd and docstoc

12 – Month Social Media marketing plan

12 – Month Social Media marketing timeline

Month 1-3 brand presence

Create profiles

Implement brand image

Announce presence

Traffic Sources

Referring sites

Search engines

Project Traffic

12.5 % increase

Twitter/facebook/ LinkedIn followers

100 -2000 followers

Costing

$500

12 – Month Social Media marketing timeline

Month 3 - 6 : Brand/custom

er engagement

Increase followers base

Monitor brand,

industry, niche

Reply to customers

and prospects

Traffic source

Referring sites

Search engines

Projected traffic

25 – 30 % increase

Twitter/ facebook / LinkedIn followers

1000- 3000 followers

Costing

$1500

12 – Month Social Media marketing timeline

Month 6 - 12: ROI focus

Special offers for fans, members,

followers…

Converts fans, members,

followers to email subscribers

Revenue based campaigns

Lead generation

Traffic Sources

Referring sites

Search engine

Projected Traffic

50-60 % increase

Costing

$2500

Thank You