District 5240 Membership 2012-13

District 5240 Membership 2012-13

An effective club is able to…

Sustain and increase its membership base. Implement successful projects that address the needs of its community and communities in other countries. Support The Rotary Foundation through both program participation and financial contributions. Develop leaders from within the Club, and leaders capable of serving Rotary beyond the club level.

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• Form a committee of 4 or more members:– Membership Chair– Club recruiter– Club Member Development-Retention (Mentor)– Record Keeper– Cheerleader-Inspiration- Passionate for Rotary

Things to do BEFORE your Membership Club Assembly (Program)

3

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• What are the demographics of your community?– Age– Ethnicity– Occupations

• Does your club look like your community?

• Where are your next targets for membership?

• Why would people want to join YOUR club?

• How do you make a difference in your community/communities around the world?

Your Club & Your Community Demographics

4

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• How many members in your club?

• How many have you added/lost during the past year? During the past 5 years?

• Why have members joined your club?

• Why have members left your club?

• What are the demographics of your club’s membership– Age– Gender– Ethnicity– Interests– Time in Rotary

Club Assessment

5

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

Goals for Stability or Membership Growth of your Club

6

Where do we want to be at the end of the year

Start with 60

-10% = 54Planned attrition

+13% = 62Required for goal

Goal: 3% Growth

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

We are here to discuss Membership Why, Who, & How

7

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

To Make A Difference Takes

8

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• Future Leaders

• Business/Professional Community Outreach

• Re-Charter

• Leadership by Example (DG Frank’s choice)

• Rotary Alumni, Rotaractors, New Generations

• Your Own Idea

Your Club President and Board Need a Plan to increase Membership! **Important**

9

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• Identify a Need• Inform & Inspire• Invite: Simply Ask• Orient & Prepare• Induct with Dignity• Educate & Mentor• Involve and Engage

Good Recruitment results in Retention

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• Not every member is going to invite a prospect but members can– Be hosts at the meeting– Be mentors to new members– Follow up with special guests– Be a welcoming greeter – Keep records

• Make sure that each member knows their role and responsibilities

Every Member Has a Role

11

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• The Ignite Pin is given to a club member who has made a personal commitment to the club to bring in a new member during the year.

• It is a one-on-one personal interaction between the member and the club president on behalf of the club

• The commitment is subject to the Four Way Test

Earning an Ignite Pin

12

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• Have interesting and relevant club programs.

• Find your new member’s passions and get them involved in those areas

• Understand what is going on in the life of your member’s and how it affects their Rotary life.

• Focus on participation – not attendance

• Hold regular meetings with new members to continue their Rotary education and answer their questions.

• Create opportunities for members to interact outside of club meetings– Hand on projects– Socials

• Encourage members to take advantage of events and training outside normal club meetings

Summary: Retaining Members includes…

13

SlideDistrict XXXX

Membership Seminar

District 5240 Membership 2012-13

• Introduce your Club’s Membership Committee.• Explain to the Club about the Membership Trends (or Decline).• Brief explanation of the Ignite Program.• Affirm and explain your President & Board Approved Plan to Sustain or Increase Membership. • Establish your Club Retention Goal & Assign a Retention Team to meet them.• Every Member has a Role (see Slide 10).• Brief explanation of the Premiere Club Program.• Presentation of Ignite Pins to those who make a Personal Commitment to bring in one new member during

the year.• Assure the Club that their progress is important to the District and that their progress will be reported

regularly.

• Monitor and complete the Premier Club worksheet

• Report often to your club about progress against goal

What should be discussed at your Membership Club Assembly!

14