Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of...

ThoughtMatrix Confidential

Drupal in the Enterprise: A Systems Integrator’s Perspective


Web Content Management – Old School

2 | Drupal Business Conference – Drupal in the Enterprise

Started building from scratch Platform selection was focused on big, expensive commercial packages Cost and complexity were extremely high Large enterprises believed these businesses would grow with them Support was a critical consideration


Landscape Changed Rapidly


Source: Gartner (October 2004) Source: Gartner (August 2010)


Clients Begin Adopting Open Source Content Management



Why the Shift?

Key drivers in the enterprise: Cost Maturation of feature sets Web 2.0 and social media capabilities Availability of resources Ease of maintenance Frustration with complexity vs. value Time to market

Often times driven from the bottom up


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Drupal and the Travel Industry



Classic Vacations (Expedia) Case Study

Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition



Classic Vacations (Expedia) Case Study – Opportunity

No online booking engine Old proprietary CMS with no source code available Traffic was dropping precipitously Significant drop-out rate when users were required to pick up the phone Traditionally a Microsoft shop Expedia had a difficult time implementing a commercial CMS Time-to-market was critical Team consisted of non-technical content contributors with limited budget

Based on all the issues and their criteria, Drupal was recommended



Classic Vacations (Expedia) Case Study – Solution Overview

Design Overview Consisted of 80+ PSD comps, 150+ context-specific page interactions,

30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors

Technology Overview Built on a WAMP platform (Windows, MySQL DB, PHP) Drupal served as underlying CMS and web application Integrated and customized key web technologies:

Omniture/Site Catalyst for analytics Memcache and XCache Google Maps API ImageMagick & Digital Asset Management SEO support tools OpenX ad server Custom third-party reservations system from HyperTech Solutions PressFlow (recent upgrade)



Classic Vacations (Expedia) Case Study – Results

Defining Luxury Travel New Drupal CMS and web

application simplified architecture and controlled costs

Integrated support for both manual content entry and data loads from external systems

Data was structured for maximum re-use

Simplified data entry and management for marketing team members

Significantly reduced data duplication and potential for errors

System currently being extended to enable white-label capabilities and custom brochures for travel agents



San Jose Convention and Visitor’s Bureau



Team San Jose Case Study

Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civic and California Theatre



Team San Jose Case Study – Opportunity

Outdated site with no CMS Used several custom tools for different areas instead Difficult and expensive to maintain Developers required for all site updates

Wanted to increase user engagement and participation by incorporating community and social media components

Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain

Small staff needed an easy-to-update site to ensure fresh content Budgets would not support commercial solution Wanted a cutting-edge site reflective of a Silicon Valley-based organization

Based on all the issues and their criteria, ThoughtMatrix recommended Drupal



Team San Jose Case Study – Solution Overview

Integrated Travelocity’s hotel booking engine

Provided tools for users to upload photos and video of their visits to San Jose

Integrated feeds from San Jose-related blogs and Twitter posts

Integrated Yelp reviews of various dining destinations – module to be contributed back to community

Incorporated additional Web 2.0 features including OpenTable and Google Maps



Team San Jose Case Study – Results

Persistent sidebar widget leads to a co-branded Travelocity-hosted site

Live calendar of events, constantly updated with the latest and greatest activities and performances

Event planners can now connect live with Team San Jose sales reps representing their region



The Future of Drupal in the Enterprise



Focus on the Needs of Business

Advantages Strength of Drupal community Rapidly growing number

of modules Resource pool Enterprise support High-volume hosting solutions Strong focus on clean Drupal core

Desires from Enterprises Continued growth of enterprise

support and cloud computing Focus on usability for non-

technical users Improved deployment capabilities Standardization of

caching mechanisms across platforms

Vetting process or bodyfor modules


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Thank You!

Tony [email protected]

Date post:	08-Sep-2014
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