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Module 1b: e-businessSubject: Mini project applied to the company Med24

The online world meets the offline theories

Simona-Diana SaptebaniGroup number 7Aalborg University, Demark

Business growth strategies concerning Med24

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Subjects to cover in the presentation:

Actual situation of Med24

Directions to grow for Med24

Market penetration strategies

Proper channels to communicate with chosen segments

How business blogs can create a relationship between Med24 and customers

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Where are we now?

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Where do we want to go?

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Market penetration strategy

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Analysis

Marketing

Sales

Service

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Whom to market our products? Which are the proper channels of communication?

18-23 years ( Beauty and care, Slim and fitness, Supplements)

24-34 years (Beauty and care, Slim and fitness, Supplements, Baby and pregnancy)

35-44 years (Beauty and Care, Slim and Fitness, Supplements, Medicine and Medicare)

45-54 years (Beauty and Care, Medicine and Medicare, Supplements)

Over55 years (Medicine and Medicare, Supplements, Home testing products)

Social networks

Forums and blogs

Newsletter

Printed catalog , TV, Radio (Offline marketing)

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A business blog…Why?

Test ideas and products

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Increase traffic

Increase the loyalty of the customers

Search engines help

Connection with costumers

Keep the customers updated

Build credibility

Increase customers trust

Authority

Social media engagement TransparencyFeedback

Low-cost promotion

Reputation Convert prospects into customers

Easy publishing tool

Way to demonstrate your expertise

Potential for conversation

Return visitors

Versatility

Multipurpose

Fun

Viral Marketing Potential

Populate Content Widget

Search Engine Credibility

SEO

Fresh content

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How a business blog acquire potential customers for Med24.dk?

• By using search engines keywords including in the title

• By joining other online communities relevant for the market area and adding comments to other blogs. • By posting articles about health issues that may interest the customers, about products

• By making the blog funny and useful:- Post quiz- Recommend relevant books- Videos about how to use a product

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How a business blog can retain customers for Med24.dk?

• Asking visitors to bookmark the blog

• By keeping the customers updated sending news trough RSS fees

• By keeping the customers engaged with new information

• By creating a community of customers of Med24

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How a blog can make the customers being loyal to Med24.dk?

• By not spending time only promoting to products, mix it with expert advices

• By allowing and encouraging readers to comment articles and give feedback

• Creating topics and encouraging people to discuss about

• Replaying on readers questions and concerns

• Offering special gifts for those who follow the blog

• Organizing workshops and events and promoting them on the blog

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To sum up:

• Is important to know witch are the actual situation and place of a company in order to know in witch directions to grow

• Another important aspects is that a company has to market their products to the right customer and that they send them the right message trough the right channel

• Blogging is the most interactive and low-cost alternative to build a relationship with the customers and gain theirs loyalty

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Thank you for your attention!

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