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Andy Zellers New Account Executive [email protected] E-TECHNOLOGY E-TECHNOLOGY ON A SHOESTRING! ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!
| Date post: | 19-Jan-2015 |
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Andy ZellersNew Account Executive
E-TECHNOLOGYE-TECHNOLOGYON A SHOESTRING!ON A SHOESTRING!
How your nonprofit can implement
and use technology for little or no cost!
Can you operate as if you are a world Can you operate as if you are a world class organization?class organization?
Technology
Remote Offices
Development Office
Volunteer StaffConsultant
Board Members
Donors
Scope & Structure Scope & Structure
the Non-Profit Sectorthe Non-Profit Sector
Budget % of NPOs• 20 Million & Up .7%• 5 – 20 Million 1.4%• 1 – 5 Million 4.0%• 500,000 – 1 Million 3.0%• 250,000 – 500,000 4.0%• 100,000 – 250,000 6.4%•25,000 – 100,000 10.5%•0 – 25,000 70.0%
WHAT TECHNOLOGY DO YOU USE?
Word Processing Internal e-mail
Internet access Laptop computers
External e-mail Budget for new software
Voice mail Cell phones
Web site Firewalls
Database Dedicated IT employee
Network Part-time IT employee
Fax modem Video conferencing
Initial ConclusionsInitial Conclusions
• Technology is and will be part of any non profit development organization
• Technology takes many shapes
• Your use of it levels the “playing field”
• Your success can be increased because of technology (more with less!)
Thoughts from an Industry ExpertThoughts from an Industry Expert
“Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources. Thus they are able to serve more of their constituency, as well as better communicate with (and broaden) their donor base, and improve services.
In other words, leveraging through technology provides the small nonprofit an opportunity to "level the playing field."
Carolyn S. Sechler, CPAPhoenix, AZ
AccountingAccounting
OFFICEOFFICE
Web Site CreationWeb Site Creation
Demographics of Internet usersDemographics of Internet usersAnnual Household Income
Income Level Percentage
$75,000+ 91%
$74,999 – $50,000 86%
$49,999 – $30,000 80%
Less than $30,000 53%
Source: Pew Internet & American Life Project,
Demographics of Internet UsersDemographics of Internet Users Educational Attainment
Education Level Percentage
College + 91%
Some College 84%
High School 64%
Less than High School
40%
On-Line Giving, On-Line Giving, Registration, Registration,
Volunteer Sign upVolunteer Sign up
“Affluent people are increasingly likely to use the Internet to make their charitable donations, according to results released today of a study of nearly 3,500 donors.
Four out of five donors said they had made a charitable gift online, and a little more than half, 51 percent, said they prefer to use the Internet for their donations. Some 46 percent said that they expect to make a greater percentage of their charitable gifts online within the next five years.”
Wealthy People Increasingly Give Online, Study Finds (The Chronicle of Philanthropy, March, 24 2008)
Personal Online Donation Personal Online Donation FundraisingFundraising
FundraisingFundraisingDatabases & EmailDatabases & Email
Advanced Email
Database
Ecommerce
Website
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?
Customizable?
Content?
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable?
Content?
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content?
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content? Virtually unlimited Has limits
Timing?
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content? Virtually unlimited Has limits
Timing? Slow Fast
Acceptance?
A Communications ToolA Communications Tool
Direct Mail Email
Cost? Expensive (materials/prep/postage)
Very low cost
Preparation?Substantial – labor intensive
Easy
Customizable? Yes (personalization/gift info/etc.)
Yes (same)
Content? Virtually unlimited Has limits
Timing? Slow Fast
Acceptance? Universal Almost Universal
How many of you How many of you Currently use Blogs &Currently use Blogs &Social Network Sites?Social Network Sites?
What other technologies What other technologies are you utilizing?are you utilizing?
Questions?Questions?
