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EarthLink Secure WiFi™Connect with customers and empower employees

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The Importance for Retail Business’ to Understand Customer Buying Behavior

80% 96% 50%

Of customers would use a real-tim promotion sent

to their cell phone1

Of customers prefer locations that offer free WiFi

and return to stores that offer WiFi 2

By the end of 2015, 50% of new retail customers

identities will be based on consumer social network profiles, compared to just

5% in 20133

Social Wi-Fi

Sources: 1. Accenture Insight into Millennial Shopping Habits 2. Yankee Group

3. Gartner Group

Promotion Guest Access

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The good news: smartphone consumers want to connect with your brand

• They prefer the retailer’s own website or app for research

• They prefer to research on phones, then buy in-store

• They’ll share personal information for targeted offers

• They feel store associates can provide a better experience with mobile technologies

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WiFi Analytics and Social Media Integration Empowers Operations

Employee Training Mobile Point of Sale

Customer Analytics

Customer Service

Guest WiFiCustomer Loyalty Rewards

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But there are non-trivial challenges to address

Geographically Distributed Locations Minimal or No On-Site IT Expertise

Tight BudgetsThin Margins

Security and Compliance Requirements

Visibility into customer behavior

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Integrates secure WiFi access, powerful analytics, social media, social networking to deliver an omni-channel retail experience•Easily deploy and manage highly secure private and public wireless networks at all locations.

– Gather presence and usage data for business intelligence– Support both corporate and consumer applications– Support security and compliance requirements with built-in

wireless intrusion prevention– Leverage cloud-based management and plug-and play access points

for easy install and maintenance

EarthLink Secure WiFi™

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Secure, easy to use, and easy to manage

Built-in High Availability & Fault-Tolerance

SSAE-16 Certified Data Centers

Drop-Ship, Plug-n-Play Deployment

Top-Rated Wireless Intrusion Prevention (WIPS)

Single ConsoleCentralized Management

AutomatedCompliance Reporting

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Gather WiFi data for business analytics

Get closer to your customers!– Presence Analytics

• Foot traffic, dwell time

– Loyalty Analytics• Repeat visitors, frequency

– Social Media• Conversion, demographics

– WiFi Usage Analytics• Device types, duration

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Sample - Presence Analytics on Dwell Time and Foot Traffic

No

. o

f v

isit

ors

No

. o

f v

isit

ors

Dwell Time

Total Foot Traffic

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Sample - Presence Analytics on Customer Visits

Store 1Store 2

Store 3Store 4

Store 9

Store 10

Store 11

Store 5Store 7

Store 8Store 6

Unique Visitors by Location

Distribution of No. of Visits

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Social Media Integration:turn customers into loyal promoters

1. Present custom branded portal 2. Customers “Like” on social media 3. Engage your customers

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Customize the guest experience

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• Automatically classifies devices and applies security policies:– Authorized: access to corporate applications– External: access within walled garden– Rogue: access denied

• Automatically detects and blocks attacks

Comprehensive threat coverage: Integrated Wireless Intrusion Prevention (WIPS)

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• Engage Customers– Connect customers to loyalty and reward programs and your social media

presence• Deepen Customer Insights

– Gather data to make better business decisions• Easily Deploy and Manage

– Plug-and-play, zero-touch installation and cloud-based centralized management• Improve Employee Productivity

– Provide fast, anywhere access to business applications information to better support customers

• Support Security & Compliance– Deploy and manage a single solution for both private and public WiFi while

supporting security and compliance requirements for PCI, HIPAA, GLBA and SOX

Why EarthLink Secure WiFi™?

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Secure WiFi™Appendix ASample Analytic Reports Available

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Social Media Integration and Business Intelligence

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Social analytics for opt-in customers

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Identity analytics for opt-in customers